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customer immersion

This page shows the latest customer immersion news and features for those working in and with pharma, biotech and healthcare.

Latest from PMHub

  • Achieving customer centricity - Using immersion techniques to get closer to the pulse of the customer

    Director Marc Yates discusses the importance of being customer-centric in the pharmaceutical industry and how immersion techniques in market research can help develop a better understanding of the customer. ... Download our Free Thinking white paper

  • Research Partnership

    marketers. Achieving customer centricity - Using immersion techniques to get closer to the pulse of the customer. ... Director Marc Yates discusses the importance of being customer-centric in the pharmaceutical industry and how immersion techniques in

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Wisepress

Wisepress is a medical bookseller promoting and selling books worldwide, both online and via the 200 European medical conferences that...

Latest intelligence

AstraZeneca’s oncology renaissance
Susan Galbraith played a key role in restoring AstraZeneca’s place in cancer drug development – she talks about the future of oncology and why there’s more to be done to...
Navigating the antibiotic resistance crisis
Blue Latitude Health speaks to Tara DeBoer, PhD, Postdoctoral Researcher and CEO of BioAmp Diagnostics to explore the antimicrobial resistance crisis, and learn how a simple tool could support physicians...
Combined immunotherapies – potential and pitfalls
‘Combining therapeutic compounds is the first logical step towards better results, namely higher rates of patients responding to treatment, with deeper and more sustained responses’...

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