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customer insight

This page shows the latest customer insight news and features for those working in and with pharma, biotech and healthcare.

Taming the Monster

Taming the Monster

But there’s a danger that terms like ‘customer insight’and ‘customer experience’have become business buzzwords that are used too cheaply. ... Marketing effectiveness hinges on deep customer insight - without it, communications will never

Latest news

  • Are healthcare companies delivering great customer experience? Are healthcare companies delivering great customer experience?

    Trend 2 - Insight mining. At the moment the investment in tools to provide a greater level of customer insight is heavily focused on qualitative and quantitative market research. ... Used appropriately, these are two amazing ways of really getting that

  • Power to the people Power to the people

    To progress, pharma needs to think differently about how it conducts patient research and to understand the nuance between research and insight. ... This ‘deep dive’into patients’perspectives does require pharma to shift from its traditional

  • Cello Health Communications strengthens its European efforts Cello Health Communications strengthens its European efforts

    Cello Health Communications is one of three sectors compromising of global marketing research and customer insight division Cello Health Insight and strategic consultancy division Cello Health Consulting.

  • Teva launches online cancer portal My Day Teva launches online cancer portal My Day

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Dr Susanne West, senior director, head of customer and patient insight at Teva Pharmaceuticals Europe,

  • Riding the wave of digital disruption Riding the wave of digital disruption

    Compared to 10 years ago, information is booming. [But] it's not just about dissemination; it's about the customer's view and getting insight from them.”. ... insight. . Digital inspiration for pharma on mobile, social media, strategy, best practice,

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Latest Intelligence

  • Flight path: the long-haul journey Flight path: the long-haul journey

    In order to achieve this, it’s essential to put the customer at the centre of strategic thinking. ... However, many of the key mistakes made in strategic planning boil down to poor customer insight and limited knowledge of true customer needs - both

  • Warning signs Warning signs

    This deeper appreciation is being supported by an improvement in customer insight that’s informing multichannel strategies. ... New segments, new opportunities. The argument for better customer insight is universally accepted.

  • Positive disruption in business intelligence Positive disruption in business intelligence

    The environment in which we operate has been disrupted by the evolving market, and customer behaviours are changing. ... Starting years before the launch, through to the early years post-launch, pharmaceutical companies are using new kinds of customer

  • Medical affairs Medical affairs

    This document sets the ‘targets’for the product, including the key clinical, regulatory, promotional, pricing and attributes/claims, based on customer insight, market research and analysis of unmet needs. ... Leadership of this process allows medical

  • Customer experience rules the digital age Customer experience rules the digital age

    Customer journey mapping has been an important part of pharmaceutical marketing and insight for as long as most of us can remember. ... To get there, and to deliver true value to marketing, customer insight research will need to adopt more of a bricolage

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Latest appointments

  • Loooped adds Alison Wheeler to management team Loooped adds Alison Wheeler to management team

    Wheeler joins the strategy and creative-focused agency from Pfizer, where she most recently served as head of customer insight and multichannel communications. ... Alison's experience in a sector where customer experience is rapidly becoming a key

  • Kai Gait returns to GSK as digital marketing director

    Kai Gait returns to GSK as digital marketing director. He will be developing digital channel materials and services, built on customer insights. ... GSK said that he will be “ developing digital channel materials and services, built on customer

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Latest from PMHub

More from PMHub
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Consulting at McCann Health

We are the strategic consultancy of McCann Health. We combine fresh and creative thinking with scientific and strategic depth...

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