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customer insight

This page shows the latest customer insight news and features for those working in and with pharma, biotech and healthcare.

Unlimited Group rebrands

disciplines. The move represents the group’s desire to offer clients a “simple, bespoke and fully integrated service”aiming to bring “the best in creative thinking and the best in customer ... Under the new branding each discipline pillar,

Latest news

Taming the Monster

But there’s a danger that terms like ‘customer insight’and ‘customer experience’have become business buzzwords that are used too cheaply. ... Marketing effectiveness hinges on deep customer insight - without it, communications will never
Are healthcare companies delivering great customer experience?

Trend 2 - Insight mining. At the moment the investment in tools to provide a greater level of customer insight is heavily focused on qualitative and quantitative market research. ... Used appropriately, these are two amazing ways of really getting that
Power to the people

To progress, pharma needs to think differently about how it conducts patient research and to understand the nuance between research and insight. ... This ‘deep dive’into patients’perspectives does require pharma to shift from its traditional
Cello Health Communications strengthens its European efforts

Cello Health Communications is one of three sectors compromising of global marketing research and customer insight division Cello Health Insight and strategic consultancy division Cello Health Consulting.
Teva launches online cancer portal My Day

Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Dr Susanne West, senior director, head of customer and patient insight at Teva Pharmaceuticals Europe,

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Latest Intelligence

Flight path: the long-haul journey

In order to achieve this, it’s essential to put the customer at the centre of strategic thinking. ... However, many of the key mistakes made in strategic planning boil down to poor customer insight and limited knowledge of true customer needs - both
Warning signs

This deeper appreciation is being supported by an improvement in customer insight that’s informing multichannel strategies. ... New segments, new opportunities. The argument for better customer insight is universally accepted.
Positive disruption in business intelligence

The environment in which we operate has been disrupted by the evolving market, and customer behaviours are changing. ... Starting years before the launch, through to the early years post-launch, pharmaceutical companies are using new kinds of customer
Medical affairs

This document sets the ‘targets’for the product, including the key clinical, regulatory, promotional, pricing and attributes/claims, based on customer insight, market research and analysis of unmet needs. ... Leadership of this process allows medical
Customer experience rules the digital age

Customer journey mapping has been an important part of pharmaceutical marketing and insight for as long as most of us can remember. ... To get there, and to deliver true value to marketing, customer insight research will need to adopt more of a bricolage

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Latest appointments

Loooped adds Alison Wheeler to management team

Wheeler joins the strategy and creative-focused agency from Pfizer, where she most recently served as head of customer insight and multichannel communications. ... Alison's experience in a sector where customer experience is rapidly becoming a key
Kai Gait returns to GSK as digital marketing director

Kai Gait returns to GSK as digital marketing director. He will be developing digital channel materials and services, built on customer insights. ... GSK said that he will be “ developing digital channel materials and services, built on customer

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Latest from PMHub

Trending: using social media to understand your pharma market

The top insights revealed through social listening are:. Key topics. By monitoring the topics driving customer conversations, we gain a better understanding of customer needs, pain points and trends. ... As a result, we gained the insight that content
Behavioural insights to navigate complex healthcare markets

Behavioural theory uncovers true customer insights and shapes brand solutions, which are powerful tools in complex situations. ... To do this, our Insight and Customer Experience teams use their extensive experience of behavioural change in complex
Biotech: it's a people business

ones. That’ s why customer insight sits at the heart of everything we do – so we can make sure you truly get to the bottom of patients’ needs, even at global
Personas: a top tool for personalising pharma marketing campaigns

A persona reminds us who the customer is and tells us what they require. ... How does the customer-centric organisation use personas? Five common principles drive personas – predictive summary of behaviour, customer insights, story, context, and
Global customer research in healthcare: 10 tips for capturing insights that matter

In part two of our series on customer insight and behaviour change, we share our tips on optimising global customer research projects to ensure you get the balance right in an ... Insight professionals work closely with brand managers and marketers to

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Approximately 5 fully matching, plus 8 partially matching documents found.

Featured jobs

Account Manager, Medical Communications and Marketing: £30, 000 – £40, 000 benefits and bonus

Senior Project Manager - Medical Writing: Great salary and bebefits

Home based, Chief Medical Writer, Medical Communications: Excellent package

Senior Account Manager: Competitive salary commensurate with experience

Senior Medical Writer, Healthcare Advertising Agency: £45, 000 – £50, 000

Editorial Director – Medical Education (MedComms): Neg

Client Services Director - Med Comms: Great salary and bebefits

Account Manager: £40, 000 - £45, 000 benefits

Healthcare PR Director: £100, 000 – £120, 000 benefits

Client Services Director – Healthcare Advertising - London: Neg

Strategic Planner, Healthcare Advertising: £47, 000 – £53, 000

Delivery Manager/ Head of Delivery – Executive Search: Neg

Business Unit Head, Medical Communications, London: Excellent package

Head of Market Access - International - Based Cambridge: Excellent Basic, Bonus and Flex Benefits

Scientific Communications Director - Oncology – In House Pharma ...: Neg

Account Director, Consumer Healthcare PR, Global PR agency: £50, 000 – £58, 000

Home based, Senior Medical Writer, Medical Communications: Excellent package

Multi-Channel Account Managers - Road / Homebased – Full or Part...: Competitive salary

Home based, Editorial Team Leader, Medical Communications: Excellent package

Home based, Principal Medical Writer, Medical Communications: Excellent package

Principal Medical Writer / Editorial Director – Medical Communic...: £60, 000 - £80, 000

Account Director, Medical Communications: C£50 – 65, 000 benefits and bonus

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Pegasus

Pegasus inspires healthy decisions through creative, inspirational and integrated communications. Working with ambitious clients, we deliver big ideas and far-reaching...