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customer insight

This page shows the latest customer insight news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners’ Blog (Part 2)

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Create an insight map for each key customer and add to it as you build on your collective team knowledge.

Latest news

D-day: time to make digital deliver

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Partner and pivot – but keep it simple. The importance of customer insight as a foundation for developing solutions is widely
HPS Group pushes further into healthcare

Mark Cornwell, chief executive of HPS, said: “We believe that our multi-channel capability and industry-specific insight enable us to be a true strategic partner. ... In addition, the ability to work with HPS’s in-house capabilities like market
Unlimited Group rebrands

The move represents the group’s desire to offer clients a “simple, bespoke and fully integrated service” aiming to bring “the best in creative thinking and the best in customer insight ... Under the new branding each discipline pillar, comprising
Taming the Monster

But there’s a danger that terms like ‘customer insight’ and ‘customer experience’ have become business buzzwords that are used too cheaply. ... Marketing effectiveness hinges on deep customer insight - without it, communications will never
Are healthcare companies delivering great customer experience?

Trend 2 - Insight mining. At the moment the investment in tools to provide a greater level of customer insight is heavily focused on qualitative and quantitative market research. ... Used appropriately, these are two amazing ways of really getting that

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Latest Intelligence

War games: why brand teams need a cunning plan that cannot fail

As with everything else, these activities should be driven by customer insight from the outset.”. ... The growing importance of holistic customer insight has led to a change in approach among many pharmaceutical companies.
Can marketing change the world?

That requires insight that can only come from forensic (and non-stop) customer engagement and a willingness to focus on the problems our audiences tell us they want to be solved. ... computer science and behaviour science, to piece together creative
Combining hard technology with human skills

If pharma is to reap the benefits of personalisation and harness the opportunities of marketing automation, companies need to strengthen their customer insight capabilities and build a 360 degree view of ... Companies need to think customer-first not
Is anybody listening?

It’s often said that pharma is data rich but insight poor,” says Clare Bates. ... The dial has undoubtedly shifted – but it’s widely accepted that the industry’s use of customer insight is not as advanced as it is in sectors like Financial
Measures for measures

KPI overload. The relentless growth of big data – supported by sophisticated analytics tools that allegedly illuminate customer insight – has left marketers across most industries frustrated by ‘KPI overload’. ... Developing them may require

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Latest appointments

Loooped adds Alison Wheeler to management team

Wheeler joins the strategy and creative-focused agency from Pfizer, where she most recently served as head of customer insight and multichannel communications. ... Alison's experience in a sector where customer experience is rapidly becoming a key
Kai Gait returns to GSK as digital marketing director

He will be developing digital channel materials and services, built on customer insights. ... GSK said that he will be “developing digital channel materials and services, built on customer insight”.

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Latest from PMHub

Delivering true value: what does it mean for KAM in cancer care?

To succeed in the fast-changing NHS environment, pharma needs a comprehensive KAM platform where key customer data and insight can be integrated with other relevant account information and interactions and ... and view daily customer interactions as well
COUCH Health celebrates a trio of new hires including a Global Director

Her experience working with healthcare clients to develop comprehensive marketing and sales strategies, grounded in customer insight, is invaluable to COUCH Health as they enhance their strategic offering.
How ready are you for launch?

This involves thoroughly assessing customer needs and using this rich insight to create the ideal customer experience. ... Often this means taking a holistic approach to solving customer needs by developing appropriate services as well as products.
The brand strategy revolution

However, during the last decade, consumer brands have taken a radically different approach – starting their strategic planning by understanding their customers’ needs and focusing on the overall customer experience. ... begin collecting customer
A unique tool for turning data into brand strategy

Head of Insight Martine Leroy, uses her 25+ years’ experience to develop an exclusive perceptual framework for research design and analysis, which generates a deeper understanding of customer needs and the ... Good insight gives you the tools to create

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Syneos Health™

Syneos Health™ is the only fully integrated biopharmaceutical solutions organization. Our company, including a Contract Research Organization (CRO) and Contract...

Latest intelligence

Surviving cancer: a new era for patients: Now more than ever, a shift in perspective is needed...
Crisis? No problem!: Issues planning & management for pharma spokespeople, by Andrew Smith...
Are patient recruitment and retention rates rising or falling?: First up, the good news. Over the past seven years, clinical trial recruitment rates have been on the rise....