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customer insight

This page shows the latest customer insight news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners’ Blog (Part 2)

Pharma Brand Planners’ Blog (Part 2)

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Create an insight map for each key customer and add to it as you build on your collective team knowledge.

Latest news

  • D-day: time to make digital deliver D-day: time to make digital deliver

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Partner and pivot – but keep it simple. The importance of customer insight as a foundation for developing solutions is widely

  • HPS Group pushes further into healthcare HPS Group pushes further into healthcare

    Mark Cornwell, chief executive of HPS, said: “We believe that our multi-channel capability and industry-specific insight enable us to be a true strategic partner. ... In addition, the ability to work with HPS’s in-house capabilities like market

  • Unlimited Group rebrands Unlimited Group rebrands

    The move represents the group’s desire to offer clients a “simple, bespoke and fully integrated service” aiming to bring “the best in creative thinking and the best in customer insight ... Under the new branding each discipline pillar, comprising

  • Taming the Monster Taming the Monster

    But there’s a danger that terms like ‘customer insight’ and ‘customer experience’ have become business buzzwords that are used too cheaply. ... Marketing effectiveness hinges on deep customer insight - without it, communications will never

  • Are healthcare companies delivering great customer experience? Are healthcare companies delivering great customer experience?

    Trend 2 - Insight mining. At the moment the investment in tools to provide a greater level of customer insight is heavily focused on qualitative and quantitative market research. ... Used appropriately, these are two amazing ways of really getting that

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Latest Intelligence

  • Is creativity in quarantine? Is creativity in quarantine?

    That means being customer-focused, understanding their needs and motivations, and empowering everyone – from planning and insight to copywriting, experience art direction and strategy – to join the dots to develop ... You manage what you measure, and

  • Bombarded with information – the challenge of crowded digital channels Bombarded with information – the challenge of crowded digital channels

    It’s widely agreed that customer insight is the anchor for everything comms. ... Once again, everything points back to customer insight. “Communications excellence is the ultimate yardstick of everything we do,” said James Mayfield, Creative

  • War games: why brand teams need a cunning plan that cannot fail War games: why brand teams need a cunning plan that cannot fail

    As with everything else, these activities should be driven by customer insight from the outset.”. ... The growing importance of holistic customer insight has led to a change in approach among many pharmaceutical companies.

  • Can marketing change the world? Can marketing change the world?

    That requires insight that can only come from forensic (and non-stop) customer engagement and a willingness to focus on the problems our audiences tell us they want to be solved. ... computer science and behaviour science, to piece together creative

  • Combining hard technology with human skills Combining hard technology with human skills

    If pharma is to reap the benefits of personalisation and harness the opportunities of marketing automation, companies need to strengthen their customer insight capabilities and build a 360 degree view of ... Companies need to think customer-first not

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Latest appointments

  • Loooped adds Alison Wheeler to management team Loooped adds Alison Wheeler to management team

    Wheeler joins the strategy and creative-focused agency from Pfizer, where she most recently served as head of customer insight and multichannel communications. ... Alison's experience in a sector where customer experience is rapidly becoming a key

  • Kai Gait returns to GSK as digital marketing director

    He will be developing digital channel materials and services, built on customer insights. ... GSK said that he will be “developing digital channel materials and services, built on customer insight”.

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Latest from PMHub

  • Delivering true value: what does it mean for KAM in cancer care?

    To succeed in the fast-changing NHS environment, pharma needs a comprehensive KAM platform where key customer data and insight can be integrated with other relevant account information and interactions and ... and view daily customer interactions as well

  • COUCH Health celebrates a trio of new hires including a Global Director COUCH Health celebrates a trio of new hires including a Global Director

    Her experience working with healthcare clients to develop comprehensive marketing and sales strategies, grounded in customer insight, is invaluable to COUCH Health as they enhance their strategic offering.

  • How ready are you for launch?

    This involves thoroughly assessing customer needs and using this rich insight to create the ideal customer experience. ... Often this means taking a holistic approach to solving customer needs by developing appropriate services as well as products.

  • The brand strategy revolution

    However, during the last decade, consumer brands have taken a radically different approach – starting their strategic planning by understanding their customers’ needs and focusing on the overall customer experience. ... begin collecting customer

  • A unique tool for turning data into brand strategy

    Head of Insight Martine Leroy, uses her 25+ years’ experience to develop an exclusive perceptual framework for research design and analysis, which generates a deeper understanding of customer needs and the ... Good insight gives you the tools to create

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PMEA Awards 2020

COVID-19 Updates and Daily News

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Frontera Group

A leading global patient-activation group - comprising of a digital insight consultancy, creative activation agency. Our foundations lie in behavioural...

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