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customer insight

This page shows the latest customer insight news and features for those working in and with pharma, biotech and healthcare.

D-day: time to make digital deliver

D-day: time to make digital deliver

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Partner and pivot – but keep it simple. The importance of customer insight as a foundation for developing solutions is widely

Latest news

  • HPS Group pushes further into healthcare HPS Group pushes further into healthcare

    Mark Cornwell, chief executive of HPS, said: “We believe that our multi-channel capability and industry-specific insight enable us to be a true strategic partner. ... In addition, the ability to work with HPS’s in-house capabilities like market

  • Unlimited Group rebrands Unlimited Group rebrands

    The move represents the group’s desire to offer clients a “simple, bespoke and fully integrated service” aiming to bring “the best in creative thinking and the best in customer insight ... Under the new branding each discipline pillar, comprising

  • Taming the Monster Taming the Monster

    But there’s a danger that terms like ‘customer insight’ and ‘customer experience’ have become business buzzwords that are used too cheaply. ... Marketing effectiveness hinges on deep customer insight - without it, communications will never

  • Are healthcare companies delivering great customer experience? Are healthcare companies delivering great customer experience?

    Trend 2 - Insight mining. At the moment the investment in tools to provide a greater level of customer insight is heavily focused on qualitative and quantitative market research. ... Used appropriately, these are two amazing ways of really getting that

  • Power to the people Power to the people

    To progress, pharma needs to think differently about how it conducts patient research and to understand the nuance between research and insight. ... This ‘deep dive’ into patients’ perspectives does require pharma to shift from its traditional

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Latest Intelligence

  • Is anybody listening? Is anybody listening?

    It’s often said that pharma is data rich but insight poor,” says Clare Bates. ... The dial has undoubtedly shifted – but it’s widely accepted that the industry’s use of customer insight is not as advanced as it is in sectors like Financial

  • Measures for measures Measures for measures

    KPI overload. The relentless growth of big data – supported by sophisticated analytics tools that allegedly illuminate customer insight – has left marketers across most industries frustrated by ‘KPI overload’. ... Developing them may require

  • Three questions that should anchor your brand strategy Three questions that should anchor your brand strategy

    They should provide guidance on how to get the most from any tools or templates, and focus teams on the things that really matter, such as gaining customer insight, competitive planning

  • Three billboards on the road to multichannel Three billboards on the road to multichannel

    And determining it depends on authentic customer insight. The industry has thrown the kitchen sink at multichannel communication, exploring routes to customers that would have been unthinkable just a few years ... Firstly there’s a growing desire for

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    To have any chance of success you’ve got to have a great data package, a solid health economic story, deep stakeholder insight and an understanding of customer channel preference. ... Crucially, it must be based on a customer insight to hold water.”

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Latest appointments

  • Loooped adds Alison Wheeler to management team Loooped adds Alison Wheeler to management team

    Wheeler joins the strategy and creative-focused agency from Pfizer, where she most recently served as head of customer insight and multichannel communications. ... Alison's experience in a sector where customer experience is rapidly becoming a key

  • Kai Gait returns to GSK as digital marketing director

    He will be developing digital channel materials and services, built on customer insights. ... GSK said that he will be “developing digital channel materials and services, built on customer insight”.

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Latest from PMHub

  • The brand strategy revolution

    However, during the last decade, consumer brands have taken a radically different approach – starting their strategic planning by understanding their customers’ needs and focusing on the overall customer experience. ... begin collecting customer

  • A unique tool for turning data into brand strategy

    Head of Insight Martine Leroy, uses her 25+ years’ experience to develop an exclusive perceptual framework for research design and analysis, which generates a deeper understanding of customer needs and the ... Good insight gives you the tools to create

  • We've moved!

    This further enhances our ability to offer a complete end-to-end service for our clients, uniting four capabilities – Strategy, Customer Experience, Insight and Creative – and an exemplary Client Services team

  • Branding Science

    Our dynamic, collaborative and creative research team take great pride in uncovering hard-to-reach customer insight, informing broader strategy, and ultimately offering practical solutions to guide clients through their brands’

  • Personas: a top tool for personalising pharma marketing campaigns

    44 203 328 1840. Address:. Blue Latitude Health (UK). 140 Aldersgate Street. London. EC1A 4HY. United Kingdom.

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Consulting at McCann Health

We are the strategic consultancy of McCann Health. We combine fresh and creative thinking with scientific and strategic depth...

Latest intelligence

Webinar: Usability and UX: You’ve been asked to test...What next?
Thursday 27th June 2019 10am EDT / 3pm BST / 4pm CEST...
Event: EphMRA Annual Conference
We're sponsoring, exhibiting and presenting three papers at this year’s EphMRA Annual Conference in Warsaw, Poland....
Research Partnership and Janssen awarded runner-up in MR Excellence Awards
...

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