This page shows the latest customer insight news and features for those working in and with pharma, biotech and healthcare.
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Create an insight map for each key customer and add to it as you build on your collective team knowledge.
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Partner and pivot – but keep it simple. The importance of customer insight as a foundation for developing solutions is widely
Mark Cornwell, chief executive of HPS, said: “We believe that our multi-channel capability and industry-specific insight enable us to be a true strategic partner. ... In addition, the ability to work with HPS’s in-house capabilities like market
The move represents the group’s desire to offer clients a “simple, bespoke and fully integrated service” aiming to bring “the best in creative thinking and the best in customer insight ... Under the new branding each discipline pillar, comprising
But there’s a danger that terms like ‘customer insight’ and ‘customer experience’ have become business buzzwords that are used too cheaply. ... Marketing effectiveness hinges on deep customer insight - without it, communications will never
Trend 2 - Insight mining. At the moment the investment in tools to provide a greater level of customer insight is heavily focused on qualitative and quantitative market research. ... Used appropriately, these are two amazing ways of really getting that
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That means being customer-focused, understanding their needs and motivations, and empowering everyone – from planning and insight to copywriting, experience art direction and strategy – to join the dots to develop ... You manage what you measure, and
It’s widely agreed that customer insight is the anchor for everything comms. ... Once again, everything points back to customer insight. “Communications excellence is the ultimate yardstick of everything we do,” said James Mayfield, Creative
As with everything else, these activities should be driven by customer insight from the outset.”. ... The growing importance of holistic customer insight has led to a change in approach among many pharmaceutical companies.
That requires insight that can only come from forensic (and non-stop) customer engagement and a willingness to focus on the problems our audiences tell us they want to be solved. ... computer science and behaviour science, to piece together creative
If pharma is to reap the benefits of personalisation and harness the opportunities of marketing automation, companies need to strengthen their customer insight capabilities and build a 360 degree view of ... Companies need to think customer-first not
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Wheeler joins the strategy and creative-focused agency from Pfizer, where she most recently served as head of customer insight and multichannel communications. ... Alison's experience in a sector where customer experience is rapidly becoming a key
He will be developing digital channel materials and services, built on customer insights. ... GSK said that he will be “developing digital channel materials and services, built on customer insight”.
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To succeed in the fast-changing NHS environment, pharma needs a comprehensive KAM platform where key customer data and insight can be integrated with other relevant account information and interactions and ... and view daily customer interactions as well
Her experience working with healthcare clients to develop comprehensive marketing and sales strategies, grounded in customer insight, is invaluable to COUCH Health as they enhance their strategic offering.
This involves thoroughly assessing customer needs and using this rich insight to create the ideal customer experience. ... Often this means taking a holistic approach to solving customer needs by developing appropriate services as well as products.
However, during the last decade, consumer brands have taken a radically different approach – starting their strategic planning by understanding their customers’ needs and focusing on the overall customer experience. ... begin collecting customer
Head of Insight Martine Leroy, uses her 25+ years’ experience to develop an exclusive perceptual framework for research design and analysis, which generates a deeper understanding of customer needs and the ... Good insight gives you the tools to create
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A leading global patient-activation group - comprising of a digital insight consultancy, creative activation agency. Our foundations lie in behavioural...