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customer insight

This page shows the latest customer insight news and features for those working in and with pharma, biotech and healthcare.

D-day: time to make digital deliver

D-day: time to make digital deliver

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Partner and pivot – but keep it simple. The importance of customer insight as a foundation for developing solutions is widely

Latest news

  • HPS Group pushes further into healthcare HPS Group pushes further into healthcare

    Mark Cornwell, chief executive of HPS, said: “We believe that our multi-channel capability and industry-specific insight enable us to be a true strategic partner. ... In addition, the ability to work with HPS’s in-house capabilities like market

  • Unlimited Group rebrands Unlimited Group rebrands

    The move represents the group’s desire to offer clients a “simple, bespoke and fully integrated service” aiming to bring “the best in creative thinking and the best in customer insight ... Under the new branding each discipline pillar, comprising

  • Taming the Monster Taming the Monster

    But there’s a danger that terms like ‘customer insight’ and ‘customer experience’ have become business buzzwords that are used too cheaply. ... Marketing effectiveness hinges on deep customer insight - without it, communications will never

  • Are healthcare companies delivering great customer experience? Are healthcare companies delivering great customer experience?

    Trend 2 - Insight mining. At the moment the investment in tools to provide a greater level of customer insight is heavily focused on qualitative and quantitative market research. ... Used appropriately, these are two amazing ways of really getting that

  • Power to the people Power to the people

    To progress, pharma needs to think differently about how it conducts patient research and to understand the nuance between research and insight. ... This ‘deep dive’ into patients’ perspectives does require pharma to shift from its traditional

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Latest Intelligence

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    To have any chance of success you’ve got to have a great data package, a solid health economic story, deep stakeholder insight and an understanding of customer channel preference. ... Crucially, it must be based on a customer insight to hold water.”

  • The rise of digital comms The rise of digital comms

    The reps of the future will use insight to drive the best interactions with customers. ... They are leveraging customer insight to enhance engagement and using well-designed impact measurement to evaluate their progress.

  • Flight path: the long-haul journey Flight path: the long-haul journey

    In order to achieve this, it’s essential to put the customer at the centre of strategic thinking. ... However, many of the key mistakes made in strategic planning boil down to poor customer insight and limited knowledge of true customer needs - both

  • Warning signs Warning signs

    This deeper appreciation is being supported by an improvement in customer insight that’s informing multichannel strategies. ... New segments, new opportunities. The argument for better customer insight is universally accepted.

  • Positive disruption in business intelligence Positive disruption in business intelligence

    The environment in which we operate has been disrupted by the evolving market, and customer behaviours are changing. ... Starting years before the launch, through to the early years post-launch, pharmaceutical companies are using new kinds of customer

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Approximately 1 fully matching, plus 13 partially matching documents found.

Latest appointments

  • Loooped adds Alison Wheeler to management team Loooped adds Alison Wheeler to management team

    Wheeler joins the strategy and creative-focused agency from Pfizer, where she most recently served as head of customer insight and multichannel communications. ... Alison's experience in a sector where customer experience is rapidly becoming a key

  • Kai Gait returns to GSK as digital marketing director

    He will be developing digital channel materials and services, built on customer insights. ... GSK said that he will be “developing digital channel materials and services, built on customer insight”.

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Latest from PMHub

  • A unique tool for turning data into brand strategy

    Head of Insight Martine Leroy, uses her 25+ years’ experience to develop an exclusive perceptual framework for research design and analysis, which generates a deeper understanding of customer needs and the ... Good insight gives you the tools to create

  • We've moved!

    This further enhances our ability to offer a complete end-to-end service for our clients, uniting four capabilities – Strategy, Customer Experience, Insight and Creative – and an exemplary Client Services team

  • Branding Science

    Our dynamic, collaborative and creative research team take great pride in uncovering hard-to-reach customer insight, informing broader strategy, and ultimately offering practical solutions to guide clients through their brands’

  • Personas: a top tool for personalising pharma marketing campaigns

    44 203 328 1840. Address:. Blue Latitude Health (UK). 140 Aldersgate Street. London. EC1A 4HY. United Kingdom.

  • What everyone forgets about good organisational change in pharma

    DC:We are in the thick of embracing digital opportunities to reach customers, shifting from product focus to customer focus As a result, multichannel is shaking up pharma companies to the ... core. They must examine how well they really understand their

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Approximately 5 fully matching, plus 47 partially matching documents found.

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