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customer journeys

This page shows the latest customer journeys news and features for those working in and with pharma, biotech and healthcare.

The digital shift in pharma marketing

The digital shift in pharma marketing

Data became the new currency as every marketing planner strived to stretch the dollar to deliver tailored content in a hyperlocal digital environment by mapping customer journeys, so much so that ... This signals an urgent need for investment in advanced

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  • Combining hard technology with human skills Combining hard technology with human skills

    Companies need to think customer-first not channel-first, and this should be reflected in a clearly defined upfront strategy. ... The leaders of tomorrow will be those who align their businesses around the customer to deliver personalised journeys and

  • Understanding the patient journey Understanding the patient journey

    The process of these literal customer journeys might begin not when they leave the house, but when they begin researching their holiday options. ... Some key considerations. There are a few essential things to consider when mapping patient journeys:.

  • Re-imagining content supply chains for a next-gen customer experience in pharma Re-imagining content supply chains for a next-gen customer experience in pharma

    of understanding the customer journeys you have, the experiences that you are trying to create, the behaviors that you are trying to shift, and then creating your content plan which supports ... Changing business environment has brought customer

  • Five questions guiding the way to actual patient-centricity Five questions guiding the way to actual patient-centricity

    This is helpful for segmentation and finding your market, but typically tells you very little about patients’ emotional journeys. ... Enriched customer journeys, comprising so-called moments of truths – those where decisions have to be made and

  • Warning signs Warning signs

    Without deep and responsive customer intelligence, communications will neither resonate nor cut-through. ... Progressive companies are focusing on customer experience - they’re developing detailed customer journeys that show a greater understanding of

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  • One minute intro to MEDTHORITY, a customer-centric website for HCPs

    Taking users on relevant journeys through Key Educational Messages, Medthority supports disease awareness and treatment decisions for better outcomes. ... MEASURE. Tracking customer journeys through the key messages, allows us to capture more meaningful

  • ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE

    The art of delivering valuable customer journeys aligned to your key messages in 2020. ... A new whitepaper by EPG Health,   Accomplish Meaningful HCP Engagement Online – The Art of Delivery Valuable Customer Journeys Aligned to you Key Messages,

  • EPG Health EPG Health

    Majoring in customer-centric website design and personalised user journeys, Medthority provides a trusted learning environment with convenient access to content that supports HCP treatment decisions and patient outcomes. ... The art of delivering

  • Perspective on the power of insight

    The art of storytelling for brands. How to change behaviours using customer journeys.

  • The new pharma marketing playbook

    experiences. 2. Compelling Value Propositions. One effective way of enhancing customer experiences is to define brand value propositions. ... 4. Multi-channel Marketing. A great pharma multi-channel marketing strategy, informed by clear customer journeys

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Aptus Health

Aptus Health is dedicated to advancing health engagement. The company offers end-to-end digital health engagement solutions spanning all areas of...

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InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping
Learn how a client engaged 18 rheumatologist advisors over 6 months to create a patient journey map for SLE....
Alone we can do so little, together we can do so much
Collaboration is at the heart of successful patient engagement and effective healthcare provision. But in such a complex, nuanced network, true collaborations are rare. So how can we, as an...
7 important considerations for creating an inclusive clinical trial website
You might have noticed that all of us here at COUCH Health are big advocates for taking action to improve diversity and inclusion in the world of clinical research. ‘Taking...

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