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customer journeys

This page shows the latest customer journeys news and features for those working in and with pharma, biotech and healthcare.

The digital shift in pharma marketing

The digital shift in pharma marketing

Data became the new currency as every marketing planner strived to stretch the dollar to deliver tailored content in a hyperlocal digital environment by mapping customer journeys, so much so that ... This signals an urgent need for investment in advanced

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  • Combining hard technology with human skills Combining hard technology with human skills

    Companies need to think customer-first not channel-first, and this should be reflected in a clearly defined upfront strategy. ... The leaders of tomorrow will be those who align their businesses around the customer to deliver personalised journeys and

  • Understanding the patient journey Understanding the patient journey

    The process of these literal customer journeys might begin not when they leave the house, but when they begin researching their holiday options. ... Some key considerations. There are a few essential things to consider when mapping patient journeys:.

  • Re-imagining content supply chains for a next-gen customer experience in pharma Re-imagining content supply chains for a next-gen customer experience in pharma

    of understanding the customer journeys you have, the experiences that you are trying to create, the behaviors that you are trying to shift, and then creating your content plan which supports ... Changing business environment has brought customer

  • Five questions guiding the way to actual patient-centricity Five questions guiding the way to actual patient-centricity

    This is helpful for segmentation and finding your market, but typically tells you very little about patients’ emotional journeys. ... Enriched customer journeys, comprising so-called moments of truths – those where decisions have to be made and

  • Warning signs Warning signs

    Without deep and responsive customer intelligence, communications will neither resonate nor cut-through. ... Progressive companies are focusing on customer experience - they’re developing detailed customer journeys that show a greater understanding of

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  • What does the future hold for Medical Affairs?

    As the Medical Affairs function has become more connected, we have honed our integrated approach to support pharmaceutical teams across the full product lifecycle and the associated customer journeys. ... journeys. With all this in mind, a new medical

  • What does the future hold for Medical Affairs?

    As the Medical Affairs function has become more connected, we have honed our integrated approach to support pharmaceutical teams across the full product lifecycle and the associated customer journeys. ... journeys. With all this in mind, a new medical

  • One minute intro to MEDTHORITY, a customer-centric website for HCPs

    Taking users on relevant journeys through Key Educational Messages, Medthority supports disease awareness and treatment decisions for better outcomes. ... MEASURE. Tracking customer journeys through the key messages, allows us to capture more meaningful

  • ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE

    The art of delivering valuable customer journeys aligned to your key messages in 2020. ... A new whitepaper by EPG Health,   Accomplish Meaningful HCP Engagement Online – The Art of Delivery Valuable Customer Journeys Aligned to you Key Messages,

  • EPG Health EPG Health

    ENGAGE. Amplify Key Educational Messages with journeys that support HCP digital content discovery and consumption preferences. ... The art of delivering valuable customer journeys aligned to your key messages in 2020.

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PMEA Awards 2020

COVID-19 Updates and Daily News

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Healthcare Media Europe – HME Ltd

HME are an innovative and technology enabled agency offering our clients over 35+ years of knowledge and expertise in delivering...

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InSite Events™ National Pharma Meeting: A Customer Story
How our client leveraged Impetus Digital’s white-glove service, 360° coverage and care, and award-winning InSite Events™ platform to successfully transfer their annual national meeting online....
Fear or encouragement, which is best to drive behaviour change?
The communications industry depends on fear of the perceived loss of something, in order to create the hope found in a product benefit. But, if if left too long unchecked,...
The unheard, unseen, and uncorrected effects of COVID-19
The disproportionate effects of the pandemic have been highlighted amongst ethnic minorities, so is it likely that ethnic minorities will be more worried about participating? And could this exacerbate inequalities...

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