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Defined Health

This page shows the latest Defined Health news and features for those working in and with pharma, biotech and healthcare.

Cello Health expands with Defined Health acquisition

Cello Health expands with Defined Health acquisition

Builds US presence with biotech-focused strategy specialist. Cello Health has strengthened its US operations with the acquisition of business development specialist Defined Health. ... Defined Health will work closely with its new parent company in early

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  • Promoting off-label use: where to draw the line? Promoting off-label use: where to draw the line?

    public health risk, compassionate use for groups of patients or for individual patients on a named basis. ... The case law could not be clearer: public health is paramount and takes precedence over any economic considerations.

  • A five-step plan for patient-centred digital communications A five-step plan for patient-centred digital communications

    Health communication management can be defined as the art and science of choosing target audiences and building profitable relationships with them. ... The health communication manager's aim is to find, listen and engage a clearly defined and understood

  • Reading may save your life Reading may save your life

    Health literacy is defined as 'the degree to which individuals have the capacity to obtain, process and understand basic health information and services needed to make appropriate health decisions'. ... C) Between 36  and 38 degrees celsius. Figure 1.

  • Hollow victory: the dangers of success Hollow victory: the dangers of success

    For example, several firms' leaderships we studied appeared 'in denial' of the market shift from value defined as clinical outcome to value defined as health economic outcome.

  • Report to analyse patient-centricity in digital marketing Report to analyse patient-centricity in digital marketing

    Referring to pharmaceutical digital marketing and social media as a “ballooning phenomenon”, GIA said: “Digital health, defined as the convergence of internet, genomics, and healthcare, is exerting pressure on pharma companies ... This is a

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  • Joint working that works Joint working that works

    The ABPI and Department of Health defined how companies and the NHS can pool skills, experience and resources to plan and deliver patient-centred projects. ... Collaboration gives industry access to invaluable strategic insights, and with better

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Digitas Health

Digitas Health is the only digital-at-the-core brand agency designed to connect today's healthcare brands with today's healthcare consumers and professionals....

Latest intelligence

China’s clinical trial shake-up
As many of the obstacles to running clinical trials in China fall away, the country is proving to be a better research location...
Alzheimer’s disease – is Europe prepared if a breakthrough treatment becomes available?
Healthcare leaders in the European Union should begin preparing for a breakthrough now...
The UK’s new five-year pricing agreement
Pharma has agreed to capped growth again - in exchange for uptake promises...

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