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Defined Health

This page shows the latest Defined Health news and features for those working in and with pharma, biotech and healthcare.

Cello Health expands with Defined Health acquisition

Cello Health expands with Defined Health acquisition

Builds US presence with biotech-focused strategy specialist. Cello Health has strengthened its US operations with the acquisition of business development specialist Defined Health. ... Defined Health will work closely with its new parent company in early

Latest news

  • Promoting off-label use: where to draw the line? Promoting off-label use: where to draw the line?

    public health risk, compassionate use for groups of patients or for individual patients on a named basis. ... The case law could not be clearer: public health is paramount and takes precedence over any economic considerations.

  • A five-step plan for patient-centred digital communications A five-step plan for patient-centred digital communications

    Health communication management can be defined as the art and science of choosing target audiences and building profitable relationships with them. ... The health communication manager's aim is to find, listen and engage a clearly defined and understood

  • Reading may save your life Reading may save your life

    Health literacy is defined as 'the degree to which individuals have the capacity to obtain, process and understand basic health information and services needed to make appropriate health decisions'. ... C) Between 36  and 38 degrees celsius. Figure 1.

  • Hollow victory: the dangers of success Hollow victory: the dangers of success

    For example, several firms' leaderships we studied appeared 'in denial' of the market shift from value defined as clinical outcome to value defined as health economic outcome.

  • Report to analyse patient-centricity in digital marketing Report to analyse patient-centricity in digital marketing

    Referring to pharmaceutical digital marketing and social media as a “ballooning phenomenon”, GIA said: “Digital health, defined as the convergence of internet, genomics, and healthcare, is exerting pressure on pharma companies ... This is a

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Latest Intelligence

  • Staying ahead in the era of precision medicine Staying ahead in the era of precision medicine

    This is one of the reasons why the McCann Health Global Scientific Council has defined precision medicine as one of our key areas of focus. ... What’s next for the McCann Health Global Scientific Council in precision medicine?

  • Immunotherapy combination trials Q&A Immunotherapy combination trials Q&A

    Finally the advent of precision medicine platforms that deploy natural language processing algorithms to interrogate Electronic Health Records in defined site networks is assisting sites to know their patient populations better

  • Joint working that works Joint working that works

    The ABPI and Department of Health defined how companies and the NHS can pool skills, experience and resources to plan and deliver patient-centred projects. ... Collaboration gives industry access to invaluable strategic insights, and with better

  • Case Study: COPD Crowdshaped Case Study: COPD Crowdshaped

    Client:Novartis. Agency:Health Unlimited. Campaign:COPD Crowdshaped. Timescale:N/A. Imagine having to fight for every breath. ... with no pre-defined outputs and no IP owned by the agency or the client.

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Latest from PMHub

  • Putting disease prevention on a par with cure

    Integrated care models will be key to enabling a population health approach within specific localities. ... hospitalisation and tackle health inequalities in defined cohorts of patients is key to the future sustainability of the NHS.

  • Why patient education isn’t simple

    Patient activation is defined by the National Health Service as “The knowledge, skills and confidence a person has in managing their own health and care.”[3] Patients are motivated because they ... Affecting all three stages; patient engagement,

  • Health literacy... it’s not just plain English

    Defined as the communication of health information in ways that others can understand and act on, ‘health literacy’ is a crucial step in helping your patients make informed choices about their ... act.  . However, as we have highlighted in this

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Bedrock Group

Bedrock Healthcare Communications is a privately owned, award winning communications agency that creates and delivers highly effective, insight driven medical...

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InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping
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Alone we can do so little, together we can do so much
Collaboration is at the heart of successful patient engagement and effective healthcare provision. But in such a complex, nuanced network, true collaborations are rare. So how can we, as an...
7 important considerations for creating an inclusive clinical trial website
You might have noticed that all of us here at COUCH Health are big advocates for taking action to improve diversity and inclusion in the world of clinical research. ‘Taking...

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