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Dennis O'Brien

This page shows the latest Dennis O'Brien news and features for those working in and with pharma, biotech and healthcare.

Signal strength

Signal strength

The best communications programmes start by identifying the patient outcomes they want to improve and work backwards from there,” says Dennis O’Brien, CEO, Lucid Group. ... says Dennis O’Brien.

Latest news

  • The Communiqué Awards at 20: Dennis O’Brien The Communiqué Awards at 20: Dennis OBrien

    Lucid's CEO on the Awards' enduring influence

  • Lucid strikes £11m investment deal with equity firm LDC Lucid strikes £11m investment deal with equity firm LDC

    Lucid’s founders Dennis O’Brien and Jan Steele will continue to lead the business. ... O’Brien said: “We felt the time was right to bring on board a strategic partner, and in LDC we have an experienced investor with a strong track record in the

  • The beauty and the beast of customer experience The beauty and the beast of customer experience

    It is hard to do this from the bottom up,” says Dennis O'Brien, CEO, Lucid Group. ... Dennis. “You need to understand what their current experience is, what their touchpoints are, what happens at those touchpoints and, ultimately, how can you improve

  • A New View A New View

    Marketing has always been about adding value to a client or a customer,” says Dennis O'Brien, CEO, Lucid Group. ... It's the right way,” says Dennis. “Today's dynamic marketplace requires more than just identifying core customers and hitting them

  • Paywatch and the market access waters Paywatch and the market access waters

    The current approach generally falls short of where we need to be,” says Dennis O'Brien, CEO, Lucid.

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Latest Intelligence

  • Trust me, I’m from pharma Trust me, I’m from pharma

    compliance against regulation in the core areas where pharma has tripped up in the past, says Dennis O’Brien, CEO, Lucid Group.

  • Patient outcomes in practice: delivering value that transforms lives Patient outcomes in practice: delivering value that transforms lives

    Dennis O’Brien is Lucid co-founder and CEO; Louise Verrall is managing director, Lucid Partners.

  • The true potential of mobile health tech The true potential of mobile health tech

    We need patient engagement and activation before we even start to get to a point where we can measure patient QoL,” says Dennis O’Brien, CEO of Lucid, the medical education ... he says. Dennis O’Brien concludes: “The companies that embrace

  • Six degrees of participation Six degrees of participation

    Dennis O’Brien, CEO, Lucid Group, agrees. “Pharma has been on a journey of trying to understand patients and has recognised that, at times, patients treat HCPs with a deference that ... Pharma has the opportunity to progress from tailored insights to

  • A marathon and a sprint A marathon and a sprint

    There’s a more even share of brand leadership across the disciplines,” says Dennis O’Brien, CEO, Lucid Group. ... We can’t say the same for customer experience. No-one actually owns the customer experience,” says Dennis.

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