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Dennis O'Brien

This page shows the latest Dennis O'Brien news and features for those working in and with pharma, biotech and healthcare.

Signal strength

Signal strength

The best communications programmes start by identifying the patient outcomes they want to improve and work backwards from there, ”says Dennis O’Brien, CEO, Lucid Group. ... says Dennis O’Brien.

Latest news

  • The Communiqué Awards at 20: Dennis O’Brien The Communiqué Awards at 20: Dennis OBrien

    The Communiqué Awards at 20: Dennis O’ Brien. Lucid's CEO on the Awards' enduring influence.

  • Lucid strikes £11m investment deal with equity firm LDC Lucid strikes £11m investment deal with equity firm LDC

    Lucid’s founders Dennis O’Brien and Jan Steele will continue to lead the business. ... O’Brien said: “We felt the time was right to bring on board a strategic partner, and in LDC we have an experienced investor with a strong track record in the

  • The beauty and the beast of customer experience The beauty and the beast of customer experience

    It is hard to do this from the bottom up,” says Dennis O'Brien, CEO, Lucid Group. “ ... Dennis. “ You need to understand what their current experience is, what their touchpoints are, what happens at those touchpoints and, ultimately, how can you

  • A New View A New View

    Marketing has always been about adding value to a client or a customer,” says Dennis O'Brien, CEO, Lucid Group. “ ... It's the right way,” says Dennis. “ Today's dynamic marketplace requires more than just identifying core customers and hitting

  • Paywatch and the market access waters Paywatch and the market access waters

    The current approach generally falls short of where we need to be,” says Dennis O'Brien, CEO, Lucid. “ ... O'Brien. “

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Latest Intelligence

  • Six degrees of participation Six degrees of participation

    Dennis O’Brien, CEO, Lucid Group, agrees. “Pharma has been on a journey of trying to understand patients and has recognised that, at times, patients treat HCPs with a deference that ... Pharma has the opportunity to progress from tailored insights to

  • A marathon and a sprint A marathon and a sprint

    There’s a more even share of brand leadership across the disciplines, ”says Dennis O’Brien, CEO, Lucid Group. ... We can’t say the same for customer experience. No-one actually owns the customer experience, ”says Dennis.

  • Flight path: the long-haul journey Flight path: the long-haul journey

    The way pharma does strategic planning today is much more inclusive - it’s bigger, broader, grander, ”says Dennis O’Brien, CEO, Lucid Group. ... It’s time to change the game. “Strategic planning is like playing chess; you have to evolve your

  • Stepping out Stepping out

    Behaviour change is ostensibly a personal matter - and so if we’re going to understand it, we’re going to need to use data more effectively, ”says Dennis O’Brien, CEO, ... Ultimately, says Dennis, pharma needs to look beyond what it’s done in

  • Signal strength Signal strength

    The best communications programmes start by identifying the patient outcomes they want to improve and work backwards from there, ”says Dennis O’Brien, CEO, Lucid Group. ... says Dennis O’Brien.

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Latest appointments

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Latest from PMHub

  • It’s time to measure outcomes

    In the latest issue of PME, Dennis O’ Brien (Lucid Co-founder and CEO) discusses the need to demonstrate that medical education programmes are truly achieving what they promise. “ ... It’ s time to think of new ways of measuring effectiveness,

  • A summer meeting full of magical moments

    It is so great to see everyone here together today”, comments Dennis O’ Brien (co-founder and CEO of Lucid Group). “

  • Sir Henry presents Queen’s Award for Enterprise to Lucid Group

    At the annual company summer meeting, Lucid co-founders Jan Steele and Dennis O’ Brien were presented with the award by Buckinghamshire’ s Lord Lieutenant Sir Henry. ... It is great to see that our work has been recognised even beyond our current

  • Cheers to 10 years!

    Last Thursday, it was cocktail o’ clock for the Lucid UK team in celebration of the company’ s 10th birthday! ... Since its conception in 2007, Lucid has grown from its two co-founders, Dennis O’ Brien (CEO) and Jan Steele (COO), to more than 100

  • Lucid Group kick off their Winter Festival

    2016 has been such a tremendous year for Lucid that Jan Steele (Lucid Co-founder and COO) and Dennis O’ Brien (Lucid Co-founder and CEO) wanted to do something extra

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