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design

This page shows the latest design news and features for those working in and with pharma, biotech and healthcare.

New leader at Medivir after setbacks

New leader at Medivir after setbacks

lead compound remetinostat, intended as a treatment for early-stage cutaneous T-cell lymphoma (CTCL), because it couldn’t agree on a design with the FDA.

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  • Leave or remain? Winning the employee referendum Leave or remain? Winning the employee referendum

    There’s huge scope for much smarter bonus design where employees can share in a company’s success.

  • A little less conversation

    From insight, through intervention strategy, to solution co-design, optimising and testing, it’s the patients who drive the decision-making. ... We believe, therefore, that patients should be at the heart of every decision and solution design in

  • Brand teams: why are some smarter than others? Brand teams: why are some smarter than others?

    In this case, it is an insight that drives  targeting and the design of differentiated value propositions. ... In this case, it is  an insight that drives the design  of marketing programmes to be  more efficient and effective.

  • Cancer immunotherapy: What's on the horizon? Cancer immunotherapy: What's on the horizon?

    or at least between trial design. ... Immunotherapy is gradually spreading across the spectrum in cancer, but the challenge now is to design more rational and appropriate synergistic combinations, and to develop effective biomarkers that can identify

  • How behavioural design is transforming the role and impact of life sciences in healthcare How behavioural design is transforming the role and impact of life sciences in healthcare

    How behavioural design is transforming the role and impact of life sciences in healthcare. ... 5. Adopt an agile, continuous design cycle:Take a responsive approach, where the right interventions are built, tested and implemented at pace.

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Porterhouse Medical Group

The Porterhouse Medical Group provides market research, insights, and scientific and medical communication services to the pharmaceutical industry across the...

Latest intelligence

Ali Frederic Ben-Amor
Tackling a formidable foe
Ali Frederic Ben-Amor tells how Merck is taking the fight to multiple sclerosis...
Geoff
Cancer care – the power of new technologies
With patient numbers set to soar, how can we make a difference?...
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Redefining communications excellence
How to be heard in today’s multichannel, multistakeholder, multimedia world...

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