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Understanding the patient ecosystem

Creating a truly patient-centric approach must become pharma’s mantra

Can patient-centricity work for pharma?

Challenges remain for companies wanting to integrate a patient-centric strategy into their business model

How do you solve a problem like non-adherence? Part 1

Recent research from the World Health Organisation and the Mayo Clinic on the impact of (and influences on) a patient’s ability to adhere to their treatment regime has shown that...

Blue Latitude Health

Getting real about patient support

The right application of data can have a transformative effect on patient care

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Patient-centric strategies for emerging markets

Adopting an open and innovative mindset is key

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Prioritise educating GPs over patients, says patient advocate

Jack Whelan says that patients are ‘no different to the man on the street’ with health knowledge 

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UCB: Patient centricity should move a business forward

Pharma may become obsolete if it does not include the patient voice, says Lode Dewulf

Time to get personal about adherence

Patients must be offered support strategies based on their individual adherence barriers

Reconciling patient empowerment and EU regulations

To achieve true patient-centricity, regulatoryframeworks must be aligned with the real-world

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The problem with pills

Conventional solid dosage forms have failed to keep pace with modern consumers’ evolving demands

- PMLiVE

Bupa launches UK ad campaign

TV campaign highlights support services for patients

- PMLiVE

RCGP animation to improve patient care

Encourages doctors to consider a holistic approach to care planning

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