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digital

This page shows the latest digital news and features for those working in and with pharma, biotech and healthcare.

Bayer opens AI-enabled drug discovery center in UK

Both tracks are supported by G4A, a programme that brings together all of Bayer’s digital health initiatives. ... Bayer has supported more than 150 digital health startups since establishing the programme in 2013.

Latest news

PMLiVE launches its inaugural T40

There will also be a print and digital edition of this year’s T40, which is set to land on desks and.
The business case for patient engagement

Companies like Novartis have started to embrace digital medicines as part of the core business. ... The next step is direct reimbursement of digital medicines, and Germany is leading the pack.
Novo Nordisk taps Noom for digital help with its push into obesity

Could help to strengthen Saxenda franchise in treatment of obesity. Denmark’s Novo Nordisk has teamed up with US digital health company Noom on a project that will develop programmes to ... Digital inspiration for pharma on mobile, social media,
Healthcare comms network GLOBALHealthPR welcomes Italian agency Connexia

It specialises in public relations, branding, digital/social media marketing, web/mobile app development and content marketing and management.
Transformation in healthcare professionals’ digital behaviours

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest Intelligence

Evolution or revolution: the latest review of NICE methods

What’s out of scope: hot topics including genomic techniques and digital health . ... NICE has ruled out some areas this time around. They include genomic techniques and testing strategies, medical devices and diagnostics used to tackle antimicrobial
Detecting Alzheimer’s ahead of a cure

Digital detection. One such promising study comes from Eli Lilly, in partnership with Apple and Evidation Health. ... The 12-week study evaluated 113 participants aged between 60-75 in real-world settings and analysed their use of the digital devices.
Pharma industry consensus: fix data strategy before pushing artificial intelligence and machine learning applications

Source: PharmaFuture Digital Council. Stay up to date on industry white papers and events at. ... Marc Valdiviezo, Vice President, Strategy &Applied Digital Transformation, Indegene and a member of the PharmaFuture Digital Council.
The power of high-value, highly relevant content to support clinical decisions

their expert clinical analysis to their peers in a range of convenient digital formats – including videos and podcasts. ... The year- long digital campaign included a range of materials – including educational articles, quizzes, emails and banners
Breaking free

Digital presents major opportunities to understand, track and shape behaviour continuously and at scale. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Approximately 97 fully matching, plus 257 partially matching documents found.

Latest appointments

Faisal Ahmed joins healthcare comms agency Sudler London

Clients are increasingly exploring AI, machine learning and digital therapeutics, and they’re looking for new innovations to help them compete in an ‘always on’ world," said Tara Page, MD Sudler
New faces at W2O, 90TEN and Porterhouse

Latest movers in healthcare comms. W2O. W2O, an independent provider of analytics-driven, digital-first marketing communications to th.
Lucid Group announces new hires at its creative and digital agency Bluedog

Bluedog is a digital and creative agency which specialises in traditional print design background, animation, digital design and video production.
McCann Health bolsters European leadership team

L-R: Nick Bartlett, Jonathan Kukathasan and Rob Fuller. Bartlett brings over 20 years’ experience in managing digital operations and consultancies in healthcare service companies, including Syneos Health, Publicis Health and
New faces at 11 London, ramarketing and MSL

Experience tells me that wellbeing and digital innovation is critical to success, so you can evidence campaign impact, while engaging and involving patients.

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Latest from PMHub

Changing healthcare, one film at a time

With the rise of digital devices and social media, the challenge of connecting with an audience has never been greater, and healthcare is no exception.
eyeforpharma Marketing and Customer Innovation Europe

By Richard Springham. Sitting with a cold beer reviewing this year’s eyeforpharma Marketing and Customer Innovation Europe, Four Health’s Head of Digital, Rod Folland, summed up the two days
Oxford University Press

Working in partnership with Oxford University Press gives you tried and tested ways of reaching these significant healthcare audiences with a range of tailored print and digital options.
Clark Health Communications and Egg digital announce new collaboration

Combined offering will see the agencies co-creating bespoke digital communications solutions for current and future clients. ... contact CHC on hello@clarkhealthcomms.com or Egg at newbiz@egg-digital.com.
90TEN named Specialist Consultancy of the Year at 2019 PRWeek UK Awards

It is the 20. th. accolade the consultancy has received in the last two years, including recognition from the PRWeek Global, PRWeek UK, PM Society Digital and Communiqué Awards.