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digital

This page shows the latest digital news and features for those working in and with pharma, biotech and healthcare.

Apple Watch shows promise in heart study, but doctors sceptical

The results of the Apple Heart Study highlight the potential role that innovative digital technology can play in creating more predictive and preventive health care,” said Lloyd Minor, dean of the

Latest news

ROAD wins new account

Theramex appoints the PR and digital comms group to work on Actonel GR. ... Our integrated digital and offline activity will make a healthy difference by catching the most vulnerable patients with the right treatment before they fall.”.
Oxford Biomedica taps Microsoft to progress gene therapy delivery tech

For Oxford Biomedica, the new partnership builds on its digital framework initiative that was established back in 2018 to collect and combine its data gathered from a multitude of devices and
23andMe to offer type 2 diabetes testing kit

Since the recent explosion of digital tools that has allowed for patients to take more control of their health, there has been concerns on how to regulate these technologies to make
Three agencies join forces to form ONEHealth

Veronique Cotrel (pictured), who was Home Digital’s managing director, will remain in her role, which will now involve her overseeing ONEHealth. ... Home Digital’s senior account director remains in her role, and also becomes ONEHealth’s marketing
Greater Manchester backs move to outcome-based payment

The big challenge in realising this vision is having a nationwide digital system to collect all the relevant clinical data.

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Latest Intelligence

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of digital execution or channel. ... I know you agree with me, so the next time you embark on a digital/multichannel project, will you make appropriate KPIs the first step after your objectives and have a
“Brexit has been a catalyst for UK clinical research... it’s turbocharged change”

largest biotech sector outside the US, and a leading edge in emerging fields such as digital health and genomics. ... First launched in December 2017, this has seen additional investment in fields such as genomics and digital technology in the NHS, plus
Rare Diseases Day

Here, digital support can be just as effective, but needs to be different. ... This includes the development of a programme on digital pathology and radiology using AI.
Visualising medicine

Harnessing recent digital breakthroughs, pharmaceutical advertising has grown incredibly creative over recent years. ... According to Econsultancy, more than half of agencies (52%) now offer a full range of digital marketing services.
Three billboards on the road to multichannel

It’s an integrated approach that blends human and digital.”. The multichannel rep. ... Measuring the impact of digital marketing has so far proved difficult,” says Uday Bose.

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Latest appointments

McCann Health bolsters European leadership team

L-R: Nick Bartlett, Jonathan Kukathasan and Rob Fuller. Bartlett brings over 20 years’ experience in managing digital operations and consultancies in healthcare service companies, including Syneos Health, Publicis Health and
New faces at 11 London, ramarketing and MSL

Experience tells me that wellbeing and digital innovation is critical to success, so you can evidence campaign impact, while engaging and involving patients.
Streaming Well to “raise the bar in pharma film making”

across digital, cinematic and televisual platforms.
New faces at imc, GCI Health and Lighthouse US

GCI Health adds to digital and integrated marketing teams. Building on the company’s offerings in healthcare communications, GCI Health has added two new members to its team.
$New faces at BioStrata, P\S\L Group and FCB Health$ New faces at BioStrata, P\S\L Group and FCB Health

This year will be no different. We are Never Finished innovating and expanding our product offerings and Chris will be at the helm of revolutionising our digital experience proposition.”. ... My goal is to help bolster our multitude of digital

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Latest from PMHub

Leading Edge, a Lucid Group company, strengthens its senior client services team

She is adept at making the complicated simple. Frances previously held the position of Managing Director at Digital Medical Communications (DMC) Ltd., an EPG Health Group company, where she created an ... st. Century’ Medical Communications. Her
Measures for measures

Assessing marketing effectiveness in the digital world has fast become one of the biggest challenges facing the pharmaceutical industry. ... Dennis O’Brien, Lucid CEO, believes that the traditional method, in which digital strategy feeds into digital
Random42 Bring Medical Animation to Bio-Europe Spring 2019

Random42 will be exhibiting at the convention and you can find them at Booth #78, where they will be showcasing their digital scientific communication capabilities.
Clark Health Communications and Egg digital announce new collaboration

Combined offering will see the agencies co-creating bespoke digital communications solutions for current and future clients. ... contact CHC on hello@clarkhealthcomms.com or Egg at newbiz@egg-digital.com.
Emotional Recognition using Facial Analysis

We recently partnered with a tech company called Affectiva which has analysed over 5 million faces and 24, 000 adverts to understand how people respond to digital stimulus such as advertising,