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digital

This page shows the latest digital news and features for those working in and with pharma, biotech and healthcare.

Apple Watch shows promise in heart study, but doctors sceptical

Apple Watch shows promise in heart study, but doctors sceptical

The results of the Apple Heart Study highlight the potential role that innovative digital technology can play in creating more predictive and preventive health care,” said Lloyd Minor, dean of the

Latest news

  • ROAD wins new account ROAD wins new account

    Theramex appoints the PR and digital comms group to work on Actonel GR. ... Our integrated digital and offline activity will make a healthy difference by catching the most vulnerable patients with the right treatment before they fall.”.

  • Oxford Biomedica taps Microsoft to progress gene therapy delivery tech Oxford Biomedica taps Microsoft to progress gene therapy delivery tech

    For Oxford Biomedica, the new partnership builds on its digital framework initiative that was established back in 2018 to collect and combine its data gathered from a multitude of devices and

  • 23andMe to offer type 2 diabetes testing kit 23andMe to offer type 2 diabetes testing kit

    Since the recent explosion of digital tools that has allowed for patients to take more control of their health, there has been concerns on how to regulate these technologies to make

  • Three agencies join forces to form ONEHealth Three agencies join forces to form ONEHealth

    Veronique Cotrel (pictured), who was Home Digital’s managing director, will remain in her role, which will now involve her overseeing ONEHealth. ... Home Digital’s senior account director remains in her role, and also becomes ONEHealth’s marketing

  • Greater Manchester backs move to outcome-based payment Greater Manchester backs move to outcome-based payment

    The big challenge in realising this vision is having a nationwide digital system to collect all the relevant clinical data.

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Latest Intelligence

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    of digital execution or channel. ... I know you agree with me, so the next time you embark on a digital/multichannel project, will you make appropriate KPIs the first step after your objectives and have a

  • “Brexit has been a catalyst for UK clinical research... it’s turbocharged change” “Brexit has been a catalyst for UK clinical research... it’s turbocharged change”

    largest biotech sector outside the US, and a leading edge in emerging fields such as digital health and genomics. ... First launched in December 2017, this has seen additional investment in fields such as genomics and digital technology in the NHS, plus

  • Rare Diseases Day Rare Diseases Day

    Here, digital support can be just as effective, but needs to be different. ... This includes the development of a programme on digital pathology and radiology using AI.

  • Visualising medicine Visualising medicine

    Harnessing recent digital breakthroughs, pharmaceutical advertising has grown incredibly creative over recent years. ... According to Econsultancy, more than half of agencies (52%) now offer a full range of digital marketing services.

  • Three billboards on the road to multichannel Three billboards on the road to multichannel

    It’s an integrated approach that blends human and digital.”. The multichannel rep. ... Measuring the impact of digital marketing has so far proved difficult,” says Uday Bose.

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