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- PMLiVE

digital marketing

- PMLiVE

Insights are our digital media bag

Life at Four Health Media has been pretty busy this last 12 months. We have a new name (we were previously Four MSA), our team has grown, we have new...

Four Health

Multichannel Pharma

How to create a multi-channel marketing strategy and plan

You know what it is and why you need one, now find out how to create a successful pharma multi-channel marketing strategy and plan

An agency called Owen

- PMLiVE

Being social – harnessing the power of social media

With around 2.8 billion people using social media today, it’s a powerful force – one that encompasses a broad spectrum of websites and applications. In addition to well-known websites like Facebook,...

Porterhouse Medical Group

- PMLiVE

You know more about your audience than you think

Our Digital Lead, Richard Springham, discusses the untapped resources of your digital tools and how they hold the key to targeting your audiences.

Four Health

Pull and Push Marketing

Pharma need to keep their ‘pull & push’ separate from their ‘inbound & outbound’

Is your pharma brand using the marketing terms ‘pull & push’ correctly?

An agency called Owen

- PMLiVE

Find your match in digital pharma marketing

Our Digital Lead, Richard Springham, looks at how to apply matchmaking lessons from Tinder to your own digital marketing.

Four Health

The Pharma Multi-channel Marketing Maturity Model

The Pharma Multi-channel Marketing Maturity Model

Download our Pharma Multi-channel Marketing Maturity Model which provides a useful one-page ready-reckoner to see where you are on your multi-channel marketing journey.

An agency called Owen

The Periodic Table of Pharma Multi-channel Marketing

The Periodic Table of Pharma Multi-channel Marketing

Our Periodic Table of Pharma Multi-channel Marketing has been designed to provide pharma marketing folk with an at-a-glance overview of all the key elements needed for multi-channel marketing activity.

An agency called Owen

Localising digital services in healthcare: efficient and effective adaptation

Head of Customer Experience Elisa del Galdo explains what localisation means and how pharma companies can effectively and efficiently develop and deploy their services, helping you overcome the challenge of...

Blue Latitude Health

The new pharma marketing playbook

Do you know about the 5 key areas that must be in your pharma marketing playbook?

An agency called Owen

- PMLiVE

DAM and CMS: managing assets to maximise adoption and value

Senior Account Executive Dave Wood talks us through what DAM and CMS are, the role they play in the future of healthcare marketing, and how they can be best utilised...

Blue Latitude Health

Are you getting these benefits from your digital technology?

Your organisation switched from ‘paper to glass’, buying the latest mobile devices and hiring digital agencies to fill them with eye-catching content. But what happened?

Anthill Agency

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