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digital trials

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The Netherlands leads Europe for future health

And benchmarking report finds UAE best placed to meet healthcare challenges

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Pfizer set to snap up Bind’s assets for $20m

Biotech approves 'stalking horse' bid from the pharma giant

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Connected Healthcare

Digital technologies are bringing healthcare professionals (HCPs) and their patients ever closer, and the potential benefits of this type of engagement seem to be many.

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Achieving the NHS’s vision through service redesign and pathway efficiencies

Technology and data sharing are at the heart of new NHS vanguard

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Technology: the missing link in true patient engagement?

Approximately 50% of patients do not take their medication as prescribed. This comes at a huge financial cost, and results in suboptimal patient outcomes. There is a wealth of research...

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Healthcare and the digital revolution

How can medtech companies capitalise on this digital transformation?

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The future is bright

The importance of creativity and innovation in the age of the millennial

Digital is different – why new marketing technologies require new ways of working

Digital technology: don’t be afraid to demand more

Anthill Agency

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An effective commercial model for cancer care

Patient-centric cancer care

Healthcare business and operating models redefined

How critical healthcare needs can be met more efficiently and effectively

Is it possible to change behaviour virtually?

Changing behaviour requires a combination of science and art. As technology evolves, so does the breadth of mechanisms (the ‘art’) through which we can deliver science-based, behaviour-change interventions. As the...

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Guiding decisions

How the ever-changing face of market research continues to impact the healthcare industry

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