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digital campaign

This page shows the latest digital campaign news and features for those working in and with pharma, biotech and healthcare.

Roche creates the Fight IPF choir for disease awareness campaign

Roche creates the Fight IPF choir for disease awareness campaign

Roche creates the Fight IPF choir for disease awareness campaign. Aims to raise the lung disease's profile and inform patients and their families. ... Roche has launched a global idiopathic pulmonary fibrosis (IPF) awareness campaign with a Fight IPF

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Latest Intelligence

  • Digital’s ever-changing display of ideas Digital’s ever-changing display of ideas

    a media schedule was a series of advertising pages filled by a creative agency-executed campaign. ... Work with digital partners, key digital platforms in your market, other company stakeholders and agencies to get an insight into what the range of

  • Case study: How strategic multichannel marketing defends a brand's leadership positions Case study: How strategic multichannel marketing defends a brand's leadership positions

    The campaign included a series of digital communications 'touches' to target healthcare providers - engaging them in content that fits into their daily workflow. ... That's where it got interesting. Fairly quickly into the campaign, we noticed that while

  • Integrating multichannel marketing Integrating multichannel marketing

    This approach is now so popular that Twitter has developed a guide for TV networks to run a successful campaign. ... We invested a lot last year in iPads and digital content,” he said. “

  • Guide to gamification Guide to gamification

    Guide to gamification. How to execute digital: Using gaming as part of a pharma marketing campaign. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Pharma advertising needs a new kind of creative idea Pharma advertising needs a new kind of creative idea

    Some say that the era of the 'big creative idea' is over – certainly the rise of standardised global imagery and of digital presentations means that many fewer campaign images are being ... A new era of creative thinking. Old-fashioned creativity was

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Latest from PMHub

  • Trending: using social media to understand your pharma market

    Result: This helps us make informed decisions on brand management. Digital opinion leaders. ... At Blue Latitude Health we are experts in digital marketing in healthcare and pharma.

  • HILVER Closed Loop Marketing

    HILVER Closed Loop Marketing. Next to outsourced selling solutions, HILVER offers closed loop marketing tools and bespoke content creation. We can help you with optimising your current marketing materials and/or create new content that stands out

  • Popcorn: The Best of Global Digital Marketing

    A team from PharmiWeb Solutions attended the event to gain insight into innovations in digital marketing, cultural differences and the potential societal change surrounding them. ... Each campaign addressed a challenge in the market and aimed to provide

  • Indigenus Announces the Winners of the 2015 indiGENIUS Awards

    The indiGENIUS Awards recognize outstanding creative work produced by Indigenus agency partners in the print, print collateral, experiential, digital, film, radio, integrated campaign, and self-promotion categories. ... Nine of the 16 agencies took home

  • Digital communications—not just for whitespace anymore

    Digital communications— not just for whitespace anymore. By Brad Davidson, PhD, SVP Strategic Planning. ... An integrated, thoughtfully deployed digital campaign will of course engage your whitespace HCPs, but it also complements the efforts of your

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VCCP Health

We’re the challenger agency for challenger brands. Brands with a point to prove. Rx, OTC and wellness brands run by...

Latest intelligence

World Diabetes Day: Interaction and impact of diabetes on mental health
For World Diabetes Day on the 14th November 2018, Nisha Shahrukh - Medical Writer at Mednet Group has written an article depicting the impact diabetes has on mental health. Including...
Innovation in merger control and the impact on the pharmaceutical sector
Is focusing on pipeline products enough to assess regulatory risks?...
Nudge-nudge, think-think
Chris Ross examines the personal complexities of human behaviour – and explains why fun, emotion and peer endorsement could be key to designing effective behavioural change programmes...