Please login to the form below

Not currently logged in
Email:
Password:

digital campaign

This page shows the latest digital campaign news and features for those working in and with pharma, biotech and healthcare.

Roche creates the Fight IPF choir for disease awareness campaign

Roche creates the Fight IPF choir for disease awareness campaign

Roche creates the Fight IPF choir for disease awareness campaign. Aims to raise the lung disease's profile and inform patients and their families. ... Roche has launched a global idiopathic pulmonary fibrosis (IPF) awareness campaign with a Fight IPF

Latest news

More from news
Approximately 2 fully matching, plus 50 partially matching documents found.

Latest Intelligence

  • Digital’s ever-changing display of ideas Digital’s ever-changing display of ideas

    a media schedule was a series of advertising pages filled by a creative agency-executed campaign. ... Work with digital partners, key digital platforms in your market, other company stakeholders and agencies to get an insight into what the range of

  • Case study: How strategic multichannel marketing defends a brand's leadership positions Case study: How strategic multichannel marketing defends a brand's leadership positions

    The campaign included a series of digital communications 'touches' to target healthcare providers - engaging them in content that fits into their daily workflow. ... That's where it got interesting. Fairly quickly into the campaign, we noticed that while

  • Integrating multichannel marketing Integrating multichannel marketing

    This approach is now so popular that Twitter has developed a guide for TV networks to run a successful campaign. ... We invested a lot last year in iPads and digital content,” he said. “

  • Guide to gamification Guide to gamification

    Guide to gamification. How to execute digital: Using gaming as part of a pharma marketing campaign. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Pharma advertising needs a new kind of creative idea Pharma advertising needs a new kind of creative idea

    Some say that the era of the 'big creative idea' is over – certainly the rise of standardised global imagery and of digital presentations means that many fewer campaign images are being ... A new era of creative thinking. Old-fashioned creativity was

More from intelligence
Approximately 0 fully matching, plus 5 partially matching documents found.

Latest from PMHub

More from PMHub
Approximately 12 fully matching, plus 8 partially matching documents found.

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Frontera

We live in a time of participation – patients actively involved in their own care recover faster and live longer....

Latest intelligence

The threat of antimicrobial resistance
Why this issue is such a fundamental challenge...
Meet the CEO behind ReNeuron’s cutting-edge stem cell therapies
Blue Latitude Health speaks to Olav Hellebo, CEO of ReNeuron, to find out about the biotech’s latest innovation in stem cell therapy and to learn his perspective on navigating the...
Unique forum will unite NHS and industry to drive innovation
HSJ Life Sciences Forum will explore key NHS challenges and debate future of medicines, by Sarah Eglington, Client Services Director at Wilmington Healthcare...

Infographics