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digital campaign

This page shows the latest digital campaign news and features for those working in and with pharma, biotech and healthcare.

Roche creates the Fight IPF choir for disease awareness campaign

Roche creates the Fight IPF choir for disease awareness campaign

Roche has launched a global idiopathic pulmonary fibrosis (IPF) awareness campaign with a Fight IPF choir video to raise the public profile of the little known lung disease. ... Inspired by Ogilvy &Mather London's'Breathless choir' campaign for Philips,

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Latest Intelligence

  • Digital’s ever-changing display of ideas Digital’s ever-changing display of ideas

    a media schedule was a series of advertising pages filled by a creative agency-executed campaign. ... Work with digital partners, key digital platforms in your market, other company stakeholders and agencies to get an insight into what the range of

  • Case study: How strategic multichannel marketing defends a brand's leadership positions Case study: How strategic multichannel marketing defends a brand's leadership positions

    The campaign included a series of digital communications 'touches' to target healthcare providers - engaging them in content that fits into their daily workflow. ... That's where it got interesting. Fairly quickly into the campaign, we noticed that while

  • Integrating multichannel marketing Integrating multichannel marketing

    This approach is now so popular that Twitter has developed a guide for TV networks to run a successful campaign. ... We invested a lot last year in iPads and digital content,” he said.

  • Guide to gamification Guide to gamification

    How to execute digital: Using gaming as part of a pharma marketing campaign. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Pharma advertising needs a new kind of creative idea Pharma advertising needs a new kind of creative idea

    it. Some say that the era of the 'big creative idea' is over – certainly the rise of standardised global imagery and of digital presentations means that many fewer campaign images are ... A new era of creative thinking. Old-fashioned creativity was all

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Latest from PMHub

  • Trending: using social media to understand your pharma market

    Result: This helps us make informed decisions on brand management. Social listening helps identify relevant digital opinion leaders, their backgrounds, and interests. ... At Blue Latitude Health we are experts in digital marketing in healthcare and

  • VCCP Health

    Integrated campaign development. Digital engagement. Veeva CRM. Content marketing. Data analytics &optimisation. ... To help us answer this, let’s look at the key areas where digital therapeutics is being developed.

  • Find your match in digital pharma marketing

    Working with the key publications in your campaign, you can create personal digital geo-fences for key locations and wait for the customers to come to you. ... Importantly all the usual compliance and regulation issues remain, but you can easily navigate

  • Life Healthcare Communications

    We have Creative, Strategic, Digital, Web and SEO, Direct Marketing and Brand Development capabilities. ... Advertising. Brand development. Strategy. Direct marketing. Campaign creation and adaptation. Digital.


    The campaign encompassed social, PR and digital to help make Cetraben the fastest growing brand in its market for two consecutive years, outperforming all competitors by some margin to achieve sales ... The agency’s capability now spans research

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