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Digital communication

This page shows the latest Digital communication news and features for those working in and with pharma, biotech and healthcare.

Uniphar acquires specialist sales firm OUTiCO

Uniphar acquires specialist sales firm OUTiCO

OUTiCO brings together the expertise of an ever-expanding team of experienced sales and marketing professionals, industry-leading customer preference data, and digital communication channels.”.

Latest news

  • Bob Chandler launches new healthcare comms 'micro-network' Bob Chandler launches new healthcare comms 'micro-network'

    Bob Chandler launches new healthcare comms 'micro-network'. Members of Watershed Bridges include wethepeople, BK Digital and MaxAscent. ... Watershed Bridges is currently comprised of the brand-focused agencies wethepeople, Brandforming, Sawtooth and

  • Catalyx and Health Agency form strategic partnership Catalyx and Health Agency form strategic partnership

    The deal will see the two companies collaborate on healthcare campaigns with the aim of providing a new strategically-focused digital and marketing service. ... Health Agency operates in the pharmaceutical, over-the-counter and fast-moving consumer goods

  • Bayer appoints Dr Michael Preuss as new comms head Bayer appoints Dr Michael Preuss as new comms head

    When he takes up his new role on May 1 Dr Preuss will be responsible for the firm's internal, external and digital communications, its political communication activities and the Bayer

  • A five-step plan for patient-centred digital communications A five-step plan for patient-centred digital communications

    When formulating a patient-centred digital communication strategy you must make sure to develop your value proposition around the benefits provided by the mix of online/offline tailor-made tools and ... In order to be successful, organisations will need

  • Eylea's UK launch earns Bayer PMEA success Eylea's UK launch earns Bayer PMEA success

    The judges also took the lack of existing treatments into consideration and how Bayer's “ market research, patient access, KOL advocacy, digital and traditional communication were coordinated effectively by a

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Latest Intelligence

  • Simplifying HCP access to digital information Simplifying HCP access to digital information

    Initially, the group is focusing on two new standards to facilitate seamless digital engagement and simplify the HCP experience: identity management, and consent and communication preferences. ... Managing consent and communication preferences . Due to

  • Tools for the digital world Tools for the digital world

    There is already some evidence that pharma can improve patient outcomes through the creation and use of digital tools. ... Straightforward text communication between HCP and patient is by no means the most hi-tech use of digital tools available - but the

  • Embracing multi-channel in the digital age Embracing multi-channel in the digital age

    However, the digital age has presented us with an opportunity. It has reshaped the way we live and work in general, improving our productivity and aiding communication. ... Digital communication still has a long way to go, but every time we successfully

  • Communicating beyond the data Communicating beyond the data

    As we support communications in many pharma functions, we spend increasing amounts of time thinking about how we can take specific information from data sets to help us target communication more ... The meticulous planning and delivery of programmes like

  • A digital strategy in a digital world A digital strategy in a digital world

    A digital strategy in a digital world. The digital communication age has dawned, and whatever profession we're in, we're dependent upon technology. ... It's no surprise therefore that only 13% reported that they were satisfied with their current digital

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Latest appointments

  • Wyndham Clark joins DJM PAN Unlimited Wyndham Clark joins DJM PAN Unlimited

    He joins the Richmond, UK-based advertising and digital agency from Publicis Life Brands Resolute, where he was its client services director. ... board. Clark said: “ I'm looking forward to working with the DJM PAN Unlimited team which has a history of

  • Red Door Unlimited appoints senior consultants Red Door Unlimited appoints senior consultants

    Red Door Unlimited has boosted its digital offering with the appointment of two senior consultants. ... Jock McEwan (pictured) joins as digital senior account director while Gill Dunn becomes the medical communication firm's new digital account director.

  • New hire at Eurocom Healthcare Communications New hire at Eurocom Healthcare Communications

    Her healthcare communications experience was gained working with two of the top five healthcare agencies in account management and has experience working in med ed communication; public relations; the use of ... digital apps for CPD, and advocacy

  • Astellas appoints Moyra Knight to comms role Astellas appoints Moyra Knight to comms role

    She will also be tasked with leading Astellas' corporate social responsibility, executive communications, employee and digital communication and corporate media relations.

  • Peix appoints online marketing manager Peix appoints online marketing manager

    She brings to Peix a combination of medical expertise, marketing know-how and digital skills. ... The digital arm is responsible for all areas of digital communication, including app development, social media and search engine optimisation.

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Latest from PMHub

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Kendle Healthcare

Company founder Neil Kendle was a pioneer in opinion leader engagement. In 2003, Neil brought together a small, dedicated team...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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