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digital consumers

This page shows the latest digital consumers news and features for those working in and with pharma, biotech and healthcare.

FDA poised to start digital health pilot

FDA poised to start digital health pilot

Forms a key part of the agency's new digital innovation action plan. ... We’re telling consumers and the digital health industry how we will establish clear and consistent expectations for the products FDA regulates,” Gottlieb said.

Latest news

  • Sanofi looks to mobile data to power behavioural analysis Sanofi looks to mobile data to power behavioural analysis

    Christine Lemke, co-founder and president of Evidation Health, said: “Consumers are sharing their digital footprint through wearables, sensors and apps, and we need to listen so we can better help ... According to a national survey conducted by Rock

  • Healthcare in the digital age Healthcare in the digital age

    That’s what hospitals and patients asked for.”. Ultimately, Kimpen says, harnessing digital technology to improve health outcomes is inevitable, driven by patients behaving like consumers, the ‘post-iPhone’ acceleration of ... Digital inspiration

  • The potential of programmatic The potential of programmatic

    Consumers desire messages which are personalised and relevant to their needs. ... Commercial director at Nitro Digital. 16th March 2017.

  • The Digital Patient The Digital Patient

    European consumers also seem prepared to use digital healthcare tools if they are available and can be trusted. ... A 2014 survey from McKinsey &Co showed that three quarters of consumers in the UK, Germany and Singapore would like to make use of digital

  • Digital disruption Digital disruption

    intermediaries. Now we have companies engaging with consumers across multiple digital access points, allowing their customers to book tickets, check-in to flights and complete other functions from a website, mobile ... on helping consumers attain fitness

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Latest Intelligence

  • Creating an engaging experience for patients Creating an engaging experience for patients

    In addition to engaging consumers within these trusted communities, innovative digital models allow life science companies to identify patient needs in local areas, and ensure their prescribing HCP has the correct ... By Brad Davidson, PhD,  SVP,

  • Adapting to the digital consumer Adapting to the digital consumer

    New generations of consumers use mobile technology as a natural extension of themselves. ... Today's consumers want the ability to buy when and where they want.

  • Empowering consumers to drive product development Empowering consumers to drive product development

    Our consumers communicated the need for an effective, easy to use solution to nits. ... Merck Consumer Health has still much to learn from the fast moving consumer goods sector in how it converses with consumers in the digital space.

  • Charting a sea change in medical education Charting a sea change in medical education

    We now live firmly in a digital environment. As consumers we expect information on demand, wherever we are and on whatever device(s) we have with us at the time. ... Digital media therefore has to be central in any educational strategy, even in emerging

  • Get connected in pharma marketing Get connected in pharma marketing

    Interactive touch points like mobile marketing and digital destinations give consumers access to more information, offering opportunities for marketers to track these interactions in real-time, enabling them to know and ... Online community support. This

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Latest from PMHub

  • Digital transformation: What it means and how to get started

    Doctors are now fluently digital because they are consumers like us. ... Do we understand their digital behaviours and channel preferences? Competitor: Who are our competitors?

  • Physicians Interactive Becomes Aptus Health, Offering a Global Digital Health Engagement Solution

    To better reflect its role as a partner for global digital health engagement, Physicians Interactive recently announced it is now Aptus Health. ... The company offers an end-to-end s. olution—including strategy, solution design, customer segmenting,

  • Digital research in Asia

    Director Marc Yates uses findings from a study conducted in six markets in Asia to explore how digital channels are being utilised by consumers and look at the digital opportunities for ... utilised by consumers seeking healthcare support and assess the

  • Research Partnership

    Consumer health and nutritionals. We combine our knowledge of the pharmaceutical sector with our understanding of patients and consumers to deliver integrated insights. ... Director Marc Yates uses findings from a study conducted in six markets in Asia

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