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digital content

This page shows the latest digital content news and features for those working in and with pharma, biotech and healthcare.

The digital shift in pharma marketing

The digital shift in pharma marketing

Respondents confirmed that content personalisation has generated maximum returns on digital investments, addressing the challenges of reduced face time for sales reps. ... It has never been more critical to know your customer through every given

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Latest Intelligence

  • Congress 2020 BC (before COVID-19) Congress 2020 BC (before COVID-19)

    This is what channel-centric pharma does best: provide more content via more and more digital channels, but this doesn’t necessarily give the physicians what they want – and it ... Decide which of your HCP segments/ archetypes should be prioritised

  • Virtual congresses: video thrilled the cardio tsar Virtual congresses: video thrilled the cardio tsar

    How do we repurpose long-form content into manageable chunks for digital platforms – and still maintain a cohesive narrative? ... However, it’s also led to a significant increase in digital content – putting pressure on conference organisers and

  • Building meaningful customer engagement through data-driven digital insights Building meaningful customer engagement through data-driven digital insights

    Metrics to consider when identifying a DOL include:. Do they post relevant content? ... What next? We have covered content tactics, congress strategy, partnerships and identifying and activating digital opinion leaders.

  • Innovation in a digital context is not about technology – it’s about people Innovation in a digital context is not about technology – it’s about people

    Most patients have formed highly sophisticated digital expectations, based upon the content they consume every day, delivered by platforms that are driven by a single-minded conviction that user experience is ... After many interviews, workshops,

  • What Hemingway got right about patient communications What Hemingway got right about patient communications

    But then, come mid-2020, the digital barometer flicked almost overnight from stormy to fair. ... CEO of NHS Digital, said in October that the NHS had moved to a ‘very different risk appetite: the focus was on delivering capability, even if slightly

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Latest appointments

  • Healthcare comms appointments Healthcare comms appointments

    Patel’s responsibility will see him identify digital and social media opportunities to boost communications activities. ... Over the last 20 years, Patel has led digital, content and social media strategies for a variety of organisations in they health,

  • Brandcast Health expands account management team Brandcast Health expands account management team

    Finally, Melichar joins Brandcast as digital content executive, and has responsibility for creating and publishing content for its partner and clients' media channels. ... Charlie Grieve, Brandcast's chief executive officer, said: “We're proud of our

  • Tom Griffiths appointed as head of digital at Virgo Health Tom Griffiths appointed as head of digital at Virgo Health

    of digital channels, from content-led search and social marketing to app and website design and build. . ... in creative healthcare communications with a strong and ambitious focus on digital innovation.

  • Ogilvy HealthPR appoints social media manager Ogilvy HealthPR appoints social media manager

    Canvin joins from Brandcast Media/ Health, where, as digital content manager, she was responsible for implementing digital strategy and leading digital content production. ... She was previously a digital executive editor at Bupa. With more than six years

  • Ray Manna to head DJM in the US Ray Manna to head DJM in the US

    DJM Digital Solutions has appointed Ray Manna as senior vice president, North America. ... I look forward to building the client base in the US and helping brands utilise our unique service offering, from digital experiential to social media content.”.

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Latest from PMHub

  • 10 Top Tips to Optimise Your Virtual Conference 10 Top Tips to Optimise Your Virtual Conference

    Remember when it comes to digital events, content is THE event. ... The expectation with digital events is that users want to consume content when and how they want to.

  • Onyx Health Targets Digital Growth with New Executive Director Onyx Health Targets Digital Growth with New Executive Director

    He then rose through the ranks to become Associate Director, working on a strategic level across the agency’s full suite of digital, creative, and content-based communications teams. ... Trevor said “We have developed a golden thread across the agency

  • Lucid Group expand its UK office footprint in Macclesfield

    The team has exceptional skills in scientific strategy, content creation, editorial excellence and digital design – capabilities that Lucid Group had long admired and needed in order to continue its growth and ... team.”. Forty of the 60-strong team

  • Demonstrating the value of HCP self-serve portals Demonstrating the value of HCP self-serve portals

    At this time, many pharma marketers are turning up the dial on self-serve content for healthcare professionals (HCPs), investing in upgrades to websites and digital activities for 2021. ... There has never been a more important time to embrace digital

  • The impact of 5G on digital marketing

    The question for communications professionals is what will be the impact of 5G on digital marketing? ... Here are just some of the many ways in which 5G will impact digital marketing.

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PMEA Awards 2020

COVID-19 Updates and Daily News

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Virtual congresses: video thrilled the cardio tsar
Chris Ross explores the key learnings from a year of virtual congresses...
When Will We Be Back To Normal?
The definitive question of 2021, whether you’re a homeschooling parent, a homebound professional, a wanderer with nowhere to go… or all three at once....
How to tell your healthcare story.
Healthcare research is not a simple story and the people in charge of those moments need to be careful about the story that they tell....

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