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digital content

This page shows the latest digital content news and features for those working in and with pharma, biotech and healthcare.

Fishawack Health acquires digital marketing agency closerlook

Fishawack Health acquires digital marketing agency closerlook

Fishawack Health has acquired digital marketing agency closerlook, a digital marketing healthcare agency based in Chicago, US. ... The agency’s healthcare marketing spans four ‘interlocking’ capabilities – omnichannel strategy, conceptual

Latest news

  • Indigo Medical joins imc group Indigo Medical joins imc group

    With the addition of Indigo, imc group will now offer services for clients across seven core divisions, including medical &scientific content, publications, digital &creative, insights &consulting, patient engagement, meetings &events and

  • The digital shift in pharma marketing The digital shift in pharma marketing

    Respondents confirmed that content personalisation has generated maximum returns on digital investments, addressing the challenges of reduced face time for sales reps. ... It has never been more critical to know your customer through every given

  • Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

    Respondents confirmed that content personalisation has generated maximum returns on digital investments, addressing the challenges of reduced face time for sales reps. ... priority. Marketing organisations have built up a suite of automation and

  • Indegene acquires DT Associates Indegene acquires DT Associates

    in establishing consolidated centres of excellence for digital content, channel operations, performance measurement and customer innovation, is very exciting.”. ... proprietary solutions for the objective measurement of Customer Experience (CX) and

  • Wilmington Healthcare enhances digital platform, McCann recognised at IPA Effectiveness Awards

    The latest round up in healthcare advertising, digital and PR. Wilmington Healthcare enhances digital platform. ... Powered by Wellards, the Digital Learning Academy has refreshed content, offering a range of interactive online learning courses with

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Latest Intelligence

  • Congress 2020 BC (before COVID-19) Congress 2020 BC (before COVID-19)

    This is what channel-centric pharma does best: provide more content via more and more digital channels, but this doesn’t necessarily give the physicians what they want – and it ... Decide which of your HCP segments/ archetypes should be prioritised

  • Virtual congresses: video thrilled the cardio tsar Virtual congresses: video thrilled the cardio tsar

    How do we repurpose long-form content into manageable chunks for digital platforms – and still maintain a cohesive narrative? ... However, it’s also led to a significant increase in digital content – putting pressure on conference organisers and

  • Building meaningful customer engagement through data-driven digital insights Building meaningful customer engagement through data-driven digital insights

    Metrics to consider when identifying a DOL include:. Do they post relevant content? ... What next? We have covered content tactics, congress strategy, partnerships and identifying and activating digital opinion leaders.

  • Innovation in a digital context is not about technology – it’s about people Innovation in a digital context is not about technology – it’s about people

    Most patients have formed highly sophisticated digital expectations, based upon the content they consume every day, delivered by platforms that are driven by a single-minded conviction that user experience is ... After many interviews, workshops,

  • What Hemingway got right about patient communications What Hemingway got right about patient communications

    But then, come mid-2020, the digital barometer flicked almost overnight from stormy to fair. ... CEO of NHS Digital, said in October that the NHS had moved to a ‘very different risk appetite: the focus was on delivering capability, even if slightly

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Latest appointments

  • Corin Baird joins Havas Just:: as head of digital Corin Baird joins Havas Just:: as head of digital

    Havas Just:: has appointed Corin Baird (pictured above) as head of digital to underpin its medcomms and PR divisions. ... We were looking for someone who understands how to design content that has an impact.  Corin’s experience of creating digital

  • Healthcare comms appointments Healthcare comms appointments

    Patel’s responsibility will see him identify digital and social media opportunities to boost communications activities. ... Over the last 20 years, Patel has led digital, content and social media strategies for a variety of organisations in they health,

  • Brandcast Health expands account management team Brandcast Health expands account management team

    Finally, Melichar joins Brandcast as digital content executive, and has responsibility for creating and publishing content for its partner and clients' media channels. ... Charlie Grieve, Brandcast's chief executive officer, said: “We're proud of our

  • Tom Griffiths appointed as head of digital at Virgo Health Tom Griffiths appointed as head of digital at Virgo Health

    of digital channels, from content-led search and social marketing to app and website design and build. . ... in creative healthcare communications with a strong and ambitious focus on digital innovation.

  • Ogilvy HealthPR appoints social media manager Ogilvy HealthPR appoints social media manager

    Canvin joins from Brandcast Media/ Health, where, as digital content manager, she was responsible for implementing digital strategy and leading digital content production. ... She was previously a digital executive editor at Bupa. With more than six years

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Latest from PMHub

More from PMHub
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COVID-19 Updates and Daily News

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