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Digital engagement

This page shows the latest Digital engagement news and features for those working in and with pharma, biotech and healthcare.

PMEA 2020: continuing to recognise excellence in improving patient outcomes

PMEA 2020: continuing to recognise excellence in improving patient outcomes

5. Excellence in Engagement through Multiple Channels (Digital and Traditional). Sponsored by: earthware. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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  • Is creativity in quarantine? Is creativity in quarantine?

    As agency leaders, we shouldn’t lose sight of how to translate ideas into engagement. ... However, as the IPA reports highlight, the immediacy of digital engagement is quietly fuelling an increase in short-term creative campaigns where customer

  • Shaping the organisation to enable intelligent, precision engagement Shaping the organisation to enable intelligent, precision engagement

    Remote engagement is now an intrinsic part of how healthcare is being delivered. ... We need to embrace digital and intelligent engagement, because if this survey by Gartner is correct, 80% of B2B sales interactions between suppliers and buyers will

  • Time to tear down the wallpaper? Time to tear down the wallpaper?

    He just needs to be smarter about how he applies it to create a differential point of engagement. ... With digital forms of engagement becoming increasingly popular in pharma, there are smarter ways to measure which content doctors engage with and how

  • How AI and digital innovations can help HCPs in the fight against COVID-19 How AI and digital innovations can help HCPs in the fight against COVID-19

    Educational,  non-promotional content is key to pharma engagement strategies, and digital technology will play a fundamental role in sustaining, and even improving, the quality of that content while enabling HCPs ... The long-term value of creating

  • What’s next? How behavioural science can support pharma’s future What’s next? How behavioural science can support pharma’s future

    Customers are increasingly relying on the internet for information and interaction: How have digital HCP profiles changed? ... Will it open up new audiences? Digital engagement has also changed for patients: What are they engaging with?

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PMEA Awards 2020

COVID-19 Updates and Daily News

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Lucid Group Communications Limited

WE’RE ON A MISSION To enhance patients’ lives through communication that changes behaviour and improves patient health outcomes....

Latest intelligence

Mistrust in medical research: a patient perspective
The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the...
Real-world evidence: breaking boundaries in rare disease
Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and...
The heavy toll of COVID-19 on cancer patients
We all know that finding and treating cancer early saves lives. During the COVID-19 pandemic, oncology treatments paused while cancer continued to spread. So, what has been the impact of...

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