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Digital engagement
This page shows the latest Digital engagement news and features for those working in and with pharma, biotech and healthcare.
The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
Clearly, there’s work to be done. The appetite for digital among HCPs is unequivocal – for both promotional engagement and medical education. ... We know that digital engagement is an engine for granular data that can enhance segmentation and drive
Latest news
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Indigo Medical joins imc group
With the addition of Indigo, imc group will now offer services for clients across seven core divisions, including medical &scientific content, publications, digital &creative, insights &consulting, patient engagement, meetings &events and
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PMEA 2020: continuing to recognise excellence in improving patient outcomes
5. Excellence in Engagement through Multiple Channels (Digital and Traditional). Sponsored by: earthware. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
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Launch leaders' blog part 2
Some companies are moving forward boldly with their launches, using a strong digital engagement strategy – usually with heavy early investment across key stakeholder groups. ... Digital channels have had a massive boost for 1:1 interactions, group
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The best work in healthcare communications shines at virtual Communiqué Awards
14. Excellence in Engagement Through Digital Channels. Sponsored by Page &Page.
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The digital shift in pharma marketing
Indegene’s surveys in 2016 and 2019 show a spike in digital spend. ... The report also predicted that global pharma marketers would spend approximately 19% of their marketing budgets on digital channels, with three dominant engagement channels –
Indigo Medical joins imc group
PMEA 2020: continuing to recognise excellence in improving patient outcomes
Launch leaders' blog part 2
The best work in healthcare communications shines at virtual Communiqué Awards
The digital shift in pharma marketing
More from news
Approximately 0 fully matching, plus 55 partially matching documents found.
Latest Intelligence
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Launch engagement
Mike Ballas of The Creative Engagement Group (TCEG), the collective of specialists with reach across scientific engagement, digital learning, capability development, employee engagement, experiential (virtual, hybrid and live) and content that
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Strategic launch planning: familiar framework, new mindset
Market engagement: greater local flexibility may be needed in terms of adapting global/ regional strategies. ... Onboarding and training processes for sales reps and MSLs have changed and digital customer engagement models are now essential.
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Avoiding A Series of Unfortunate Events: launch lessons from lockdown
Increased digital engagement is encouraging companies to think much more about the whole user experience at launch. ... A total return to rep- dominated engagement seems fanciful, with a blended model of digital and in-person interaction tipped to take
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Scientific meetings: leveraging on-site, virtual, on-demand and enduring materials
by Michelle Kelly. Lockdown propelled our industry up a steep learning curve for digital transformation, requiring bold moves around strategy, partnerships, content creation and delivery. ... How insightful is it to compare digital engagement delivered
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Building meaningful customer engagement through data-driven digital insights
An example of successful digital engagement can be seen in Celgene’s initiative to launch a hashtag, #PancChat, together with patient advocacy group Let’s Win! ... Discover who your digital opinion leaders are and build a relationship with them.
Launch engagement
Strategic launch planning: familiar framework, new mindset
Avoiding A Series of Unfortunate Events: launch lessons from lockdown
Scientific meetings: leveraging on-site, virtual, on-demand and enduring materials
Building meaningful customer engagement through data-driven digital insights
More from intelligence
Approximately 0 fully matching, plus 45 partially matching documents found.
Latest appointments
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Healthware Group appoints Yannick Valenti as digital strategy and customer engagement director
Healthware Group has appointed Yannick Valenti (pictured above) as digital strategy and customer engagement director in the UK. ... look forward to combining rigorous digital strategies and customer engagement expertise to help pharmaceutical brands move
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Ashfield, Health Unlimited and Ashley Communications add to their teams
Director of Digital Engagement.
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McCann Health appoints global chief digital officer
Marcus Sigurdsson is promoted from chief digital officer, Asia Pacific. Global creative agency network, McCann Health, has promoted its Asia Pacific chief digital officer, Marcus Sigurdsson. ... Sigurdsson, who takes up the role of global chief digital
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Amra appoints new VP of North American sales Jeremy Edwards
InTouch, a digital healthcare and patient engagement organisation. ... Simon Hager (pictured right) also joins the office as its European Sales Manager after leading the global digital pathology offering at Sectra.
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Hanover Health bolsters PR leadership team
2014. Prior to this, Davies held senior corporate communications roles at both AstraZeneca and the BBC, and led the campaigns and digital engagement team at the Royal College of Nursing.
Healthware Group appoints Yannick Valenti as digital strategy and customer engagement director
Ashfield, Health Unlimited and Ashley Communications add to their teams
McCann Health appoints global chief digital officer
Amra appoints new VP of North American sales Jeremy Edwards
Hanover Health bolsters PR leadership team
More from appointments
Approximately 0 fully matching, plus 9 partially matching documents found.
Latest from PMHub
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VISFO sees exponential growth as demand from pharma clients soars
by far the greatest area of opportunity and development is within the digital insights and innovation offering, which has grown exponentially during the past year. ... to dive into the data, creating actionable insights to guide therapy area strategy,
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Stick or twist? The future of HCP engagement
The answer is yes – not all HCPs respond to virtual engagement in the same way. ... In the hybrid model, digital engagement should work in tandem with face-to-face interaction to maximise meaningful interactions with HCPs.
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COVID-proof: How Teams are Creating Launch Intensity thru Adversity
Access challenges will remain, so a strong digital launch, based on a strong foundation of access and consent, will be vital in the new engagement landscape. ... To do that, launch engagement needs to be meticulously planned to empower a new approach:
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Waterland-backed imc group progresses ambitious growth strategy with the addition of Indigo Medical
divisions: Medical &Scientific Content, Publications, Digital &Creative, Insights &Consulting, Patient Engagement, Meetings &Events, and Medical Compliance &Material Review.
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integrated medhealth communication
Medical &Scientific Content. Publications. Digital &Creative. Insights &Consulting. Patient Engagement. Meetings &Events .
VISFO sees exponential growth as demand from pharma clients soars
Stick or twist? The future of HCP engagement
COVID-proof: How Teams are Creating Launch Intensity thru Adversity
integrated medhealth communication
More from PMHub
Approximately 2 fully matching, plus 61 partially matching documents found.
COVID-19 Updates and Daily News
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- One dose of AZ’s COVID-19 vaccine ‘highly effective’ against severe disease from variants
- The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
- Novavax announces further delays for regulatory filings of COVID-19 vaccine
- Bayer’s BlueRock Therapeutics gains FDA fast track for Parkinson’s disease cell therapy
- CHMP rejects Kyowa Kirin’s Parkinson’s disease drug
- Google’s DeepMind opens ‘breakthrough’ protein database to the world
- Live Webinar: Quantum Computing, Artificial Intelligence, & Machine Learning for Drug Discovery
- Top 10 ways to leverage the Impetus InSite Platform® to (virtually) launch your brand
- Another Landmark Lucid Workiversary
- Amgen pays $900m upfront to acquire Teneobio’s antibody assets, R&D technologies
- Biogen and Eisai present new data for controversial Alzheimer's drug Aduhelm at AAIC
- AZ publishes new real-world safety data for COVID-19 vaccine Vaxzevria
- Bayer’s BlueRock Therapeutics gains FDA fast track for Parkinson’s disease cell therapy
- Onyx Health Launch Creative Studio After Record Year
- The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
- Paving the way for the HCP omnichannel experience: a guide for medical affairs
- EU approves bluebird bio’s CALD gene therapy Skysona
- Ashfield Health announces three new senior hires
PMHub
Hamell
Hamell is a full-service agency with a clear focus on delivering evidence-based, sustained behaviour change. So, whether you are looking...
Latest intelligence
- Top 10 ways to leverage the Impetus InSite Platform® to (virtually) launch your brand
- The Impetus InSite Platform® can be used to facilitate virtual and hybrid engagement at all stages of the product lifecycle. Here, we share 10 of the most popular ways to...
- Employee wellbeing in creative agencies: three tips to get you started
- Paul Hutchings, founder of fox&cat, and new friend, Welfy, a workplace wellbeing training firm, discuss the importance of collaboration...
- Managing unhelpful pressure in your creative agency: the human approach
- Paul Hutchings, founder of fox&cat, answers the questions: what does it mean to be human in 2021? Are we putting ourselves under too much pressure?...
