This page shows the latest Digital engagement news and features for those working in and with pharma, biotech and healthcare.
5. Excellence in Engagement through Multiple Channels (Digital and Traditional). Sponsored by: earthware. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
Some companies are moving forward boldly with their launches, using a strong digital engagement strategy – usually with heavy early investment across key stakeholder groups. ... Digital channels have had a massive boost for 1:1 interactions, group
14. Excellence in Engagement Through Digital Channels. Sponsored by Page &Page.
Indegene’s surveys in 2016 and 2019 show a spike in digital spend. ... The report also predicted that global pharma marketers would spend approximately 19% of their marketing budgets on digital channels, with three dominant engagement channels –
Excellence in Media Relations. Excellence in Social Media Strategy. Excellence in Engagement through Digital Channels.
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... New digital methods for data collection such as online surveys, virtual focus groups.
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As agency leaders, we shouldn’t lose sight of how to translate ideas into engagement. ... However, as the IPA reports highlight, the immediacy of digital engagement is quietly fuelling an increase in short-term creative campaigns where customer
Remote engagement is now an intrinsic part of how healthcare is being delivered. ... We need to embrace digital and intelligent engagement, because if this survey by Gartner is correct, 80% of B2B sales interactions between suppliers and buyers will
He just needs to be smarter about how he applies it to create a differential point of engagement. ... With digital forms of engagement becoming increasingly popular in pharma, there are smarter ways to measure which content doctors engage with and how
Educational, non-promotional content is key to pharma engagement strategies, and digital technology will play a fundamental role in sustaining, and even improving, the quality of that content while enabling HCPs ... The long-term value of creating
Customers are increasingly relying on the internet for information and interaction: How have digital HCP profiles changed? ... Will it open up new audiences? Digital engagement has also changed for patients: What are they engaging with?
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Director of Digital Engagement.
Marcus Sigurdsson is promoted from chief digital officer, Asia Pacific. Global creative agency network, McCann Health, has promoted its Asia Pacific chief digital officer, Marcus Sigurdsson. ... Sigurdsson, who takes up the role of global chief digital
InTouch, a digital healthcare and patient engagement organisation. ... Simon Hager (pictured right) also joins the office as its European Sales Manager after leading the global digital pathology offering at Sectra.
2014. Prior to this, Davies held senior corporate communications roles at both AstraZeneca and the BBC, and led the campaigns and digital engagement team at the Royal College of Nursing.
Claire brings invaluable depth and breadth in public relations, marketing communications, medical education, patient engagement and digital communications, along with a history of leading accounts and developing teams with great success.”.
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Leveraging the InSite Event platform together with Impetus Digital’s best-in-class full-service support, the client successfully conducted a two-day virtual HealthTech conference with digital technology and healthcare ... Collect a variety of
In our upcoming live Fireside Chat, Matt Park, Vice President &General Manager (North America) at Dacadoo, will sit down with Natalie Yeadon to explore digital health engagement and health risk quantification ... Address:. Impetus Digital.
Digital services. Covid-19 has expedited digital patient engagement, which was a fundamental aspect of the Long Term Plan. ... Technology will be key to driving these changes. Market access . Digital channels have become the primary method of customer
Digital innovation will be key to driving these changes including Artificial Intelligence (AI) and products that support community and home-based care. ... Over the past few months, digital engagement has become the norm and evidence suggests that, in
As clinical research organisations are beginning to adapt, patients are also quickly adopting virtual and digital engagement methods. ... Embracing virtual and digital methods have already begun. There are already some great examples of how organisations
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WE’RE ON A MISSION
To enhance patients’ lives through communication that changes behaviour and improves patient health outcomes....