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digital healthcare

This page shows the latest digital healthcare news and features for those working in and with pharma, biotech and healthcare.

The digital shift in pharma marketing

The digital shift in pharma marketing

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... In October 2019, industry leaders from tech and pharma met in Philadelphia to discuss and envision the future of digital in

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Latest Intelligence

  • Combining hard technology with human skills Combining hard technology with human skills

    With the clinical market now dominated by digital native healthcare professionals (HCPs) – and with access to traditional customers reducing – it’s clear that the effective and co-ordinated use of personal ... For digital/multichannel teams the

  • Pharma industry consensus: fix data strategy before pushing artificial intelligence and machine learning applications Pharma industry consensus: fix data strategy before pushing artificial intelligence and machine learning applications

    and their application to commercial actions,” said Raakhi. Jeff French, Vice President and Chief Digital Officer, ViiV Healthcare, puts forth compliance and understanding as more fundamental issues for AI and ML ... Source: PharmaFuture Digital Council.

  • Breaking free Breaking free

    Digital presents major opportunities to understand, track and shape behaviour continuously and at scale. ... Chris Ross is a freelance writer specialising in the pharmaceutical and healthcare industry.

  • AI is transforming pharma R&D – now it can transform pharma marketing AI is transforming pharma R&D – now it can transform pharma marketing

    Almost 50% of Babylon Health’s patients are aged 20 to 29, illustrating the demand for instant healthcare support from the young adult population. ... Chris Finch is Managing Director at earthware, a healthcare digital agency specialising in AI and

  • AI’s role in pharma marketing AI’s role in pharma marketing

    Through these techniques, brand teams are gaining more granular insights into their audiences’ needs and desires, so they can deliver greater value through their digital multichannel campaigns aimed at healthcare professionals ... These digital tactics

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Latest appointments

  • Kanga Health appoints new commercial director Kanga Health appoints new commercial director

    Kanga Health, an international pharma and healthcare specialist agency, has appointed Kellie Sharp (pictured above) as its new commercial director. . ... She will also aim to transfer new innovation from the wider digital landscape to the healthcare

  • New faces at JPA Health Communications, GCI Health and HRW New faces at JPA Health Communications, GCI Health and HRW

    GCI Health. Global healthcare communications agency GCI Health has announced three hires to its senior team. ... He joins GCI from Zeno Group, and brings over 20 years of experience in creating digital initiatives in the healthcare sector.

  • New faces at creative digital agency earthware New faces at creative digital agency earthware

    Before joining earthware, Green spent five years working at Cogora, an integrated healthcare publisher, agency and insight provider. ... Their experience and fresh thinking will play a crucial role as we look to establish earthware as the most innovative

  • McCann Health bolsters European leadership team McCann Health bolsters European leadership team

    L-R: Nick Bartlett, Jonathan Kukathasan and Rob Fuller. Bartlett brings over 20 years’ experience in managing digital operations and consultancies in healthcare service companies, including Syneos Health, Publicis Health and ... I’m delighted to be

  • Healthcare comms appointments Healthcare comms appointments

    Galliard Healthcare and Nyxeon hires first digital and social media director. ... Galliard Healthcare and Nyxeon, an Ashfield company, has appointed Prakash Patel as its digital and social media director, a newly created position that will see Patel work

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Latest from PMHub

  • Clark Health Communications and Egg digital announce new collaboration

    Our mission is to provide communications that Deliver Change for patients and healthcare professionals around the world. In 2018 it’s no longer enough that we know how to use digital ... Digital tools and solutions in healthcare more often than not

  • Digital therapeutics and their impact on society

    Head of Customer Experience Elisa del Galdo explores how healthcare technology can help chronic disease patients and asks what makes a good digital therapeutic? ... When done well, these tools can facilitate more meaningful interactions between patients

  • Life with multiple myeloma - why I'm a lucky man living the dream

    Multiple myeloma patient Bob Munro explains what it's like to live with the rare blood cancer and how his diagnosis led him on the journey of a lifetime – cycling from London to the Arc de Triomphe. Multiple myeloma patient Bob Munro (pictured

  • KVA

    KVA is an award winning full-service digital communications and brand experience agency, blending creative ‘outside the box’ thinking with technology and innovation.

  • Five key trends in precision and personalised healthcare

    Innovative pricing models in precision and personalised healthcare. Novel approaches in tracking patient data in the long term. ... Why the behaviour of healthcare professionals will need to change in this new era.

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