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digital insights

This page shows the latest digital insights news and features for those working in and with pharma, biotech and healthcare.

Entering the era of digital trials

Entering the era of digital trials

To provide such insights, Oracle integrated Proteus Digital Health’s adherence-tracking smart pill into its EDC system, while other companies use connected tablet bottles, app notifications and SMS text messages ... End-to-end digital drug development

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  • Digital Trials Digital Trials

    In order to generate insights and digital biomarkers, data scientists who are skilled experts in advanced analytics are needed. ... sets. Artificial Intelligence and machine learning can generate new insights and digital biomarkers that have.

  • Top tips for “digitally cautious” pharma Top tips for “digitally cautious” pharma

    Regulatory concerns are limiting innovation. There is no long-term commercial strategy grounded in marketing and business objectives, no iterative testing, no learning from insights, no regular audit of digital assets ... Digital inspiration for pharma

  • SO What Global launches patient engagement venture SO What Global launches patient engagement venture

    The stand-alone network agency will provide clients with strategy development, digital solution, insights, resources and campaign management all directed at improving communications with patients and fostering strategic alliances with patient

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Latest intelligence

InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping
Learn how a client engaged 18 rheumatologist advisors over 6 months to create a patient journey map for SLE....
Alone we can do so little, together we can do so much
Collaboration is at the heart of successful patient engagement and effective healthcare provision. But in such a complex, nuanced network, true collaborations are rare. So how can we, as an...
7 important considerations for creating an inclusive clinical trial website
You might have noticed that all of us here at COUCH Health are big advocates for taking action to improve diversity and inclusion in the world of clinical research. ‘Taking...

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