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Digital marketing
This page shows the latest Digital marketing news and features for those working in and with pharma, biotech and healthcare.
Innovation in the time of coronavirus
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.
Latest news
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Preparing for online interviews and remote working
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.
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Key emerging trends in digital health
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
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Current and future trends for developing digital medical communications
Products such as a digital messaging platform with integrated slide sorter, closed-loop marketing platforms for global e-detailers and advanced training dashboards are essential tools to drive version control, retain ... Digital inspiration for pharma on
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The forefront of technology innovation
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Although the life sciences industry could certainly benefit from a digital overhaul of long-winded legacy processes, and greater
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Pharma Brand Planners' Blog (Part 8)
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... financial calendar in your company. Step 1: Assemble your forecasting team – finance, market research, business operations and
More from news
Approximately 2 fully matching, plus 853 partially matching documents found.
Latest Intelligence
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Persuasive technology: designing behaviour change initiatives for digital
Researchers have made significant efforts to understand the relationship between digital technologies and behaviour change across many disciplines including health. ... Digital inspiration for pharma on mobile, social media, strategy, best practice,
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Multichannel engagement and the need for greater understanding of European markets
In response to this changing landscape, the role of digital marketing to physicians is increasingly essential. ... Pharmaceutical marketing teams looking for further information can download Bryter’s ‘Digital Marketing to Doctors’ report at.
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How digital tools can support HCPs during and after the COVID-19 pandemic
learn what best practices in digital connectivity we can leverage after the outbreak. ... In other words, HCPs have been using digital channels for professional purposes for years now.
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What digital means for agencies, pharma, patients and doctors
Those who view ‘digital’ as a way of communicating and interacting with people. ... As such, we need to work differently. Strategically, we tend to take our patients or doctors through the traditional marketing funnel with some digital assets or
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Combining hard technology with human skills
But digital marketing isn’t simply a factory for marketers to generate leads then pass the baton on to sales. ... After three consecutive years of robust growth, digital marketing budgets have fallen to 2017 levels – with 57% allocating less than 15%
More from intelligence
Approximately 1 fully matching, plus 89 partially matching documents found.
Latest appointments
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W2O taps Tom Richards as creative leader of 21GRAMS
W2O, a leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, employs over 1, 300 people in 18 offices across the US and in Europe.
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Pegasus gains a new managing director and digital lead
He joins Pegasus from digital marketing and advertising agency Cheil. Buckley has a wealth of experience in digital strategy, development and delivery, and has worked on integrated communications campaigns for brands ... Jon has a wealth of digital
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Four Health announces a pair of internal promotions
Most recently, he spent three years working with some of the world’s largest pharmaceutical companies at Four Health Media, where he started off as an account director and digital lead. ... He has won multiple industry awards for his work in digital
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PM Society announces new co-chairs for 2020
Williams (pictured right) has over 20 years of experience in pharma digital marketing – he has spent the majority of his career on the agency side and is now in the global ... He is a long-standing member of the PM Society executive committee, working
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Kanga Health appoints new commercial director
She brings almost two decades of both agency and client-side digital sales and marketing expertise and experience to Kanga, gained from working at a number of agencies, including AmazeRealise and ... She will also aim to transfer new innovation from the
More from appointments
Approximately 0 fully matching, plus 30 partially matching documents found.
Latest from PMHub
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Eoin McAtamney announced as Managing Director of Ashfield Ireland
Eoin holds a BA Hons Business Administration, an MBA degree and diplomas in digital marketing and health economics. Eoin is also currently President of the Pharmaceutical Managers Institute (PMI) in Ireland.
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Bedrock Group strengthens its senior team
Joining as Digital Account Director is Christine Smith who brings over 20 years’ pharmaceutical industry and 15 years’ digital marketing experience in client services. ... Christine has worked across UK and international campaigns developing digital
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One minute intro to MEDTHORITY, a customer-centric website for HCPs
ENGAGE. Credible content, including medical education and reference material, is optimised for digital consumption; chunked, formatted and surfaced for time-poor HCPs. ... Pushing the boundaries of digital channel delivery in the pharma sector,
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Onyx Health Launch VR Learning Platform in Response to COVID-19
audience. Digital trends have reshaped the healthcare sector in recent years with the rise personalised virtual care and wearable technology. ... ILE offers an evolution in healthcare communications and a long-term digital solution to the sector’s
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The impact of 5G on digital marketing
The question for communications professionals is what will be the impact of 5G on digital marketing? ... Here are just some of the many ways in which 5G will impact digital marketing.
More from PMHub
Approximately 37 fully matching, plus 145 partially matching documents found.
COVID-19 Updates and Daily News
Featured jobs
- Gilead agrees $21bn buyout of Immunomedics
- First patients dosed with COVID-19 vaccine from SpyBiotech and Serum Institute of India
- Regeneron launches phase 3 COVID-19 antibody trial in the UK
- First patients dosed with COVID-19 vaccine from SpyBiotech and Serum Institute of India
- Positive COPD data for Synairgen's SNG001 supports COVID-19 programme
- Roche’s Ocrevus boasts positive long-term data in MS
- InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping
- Envision Pharma Group scoops two Silvers at the PM Society Digital Awards 2020
- Alone we can do so little, together we can do so much
- What can't we afford to treat anymore?
- OPEN VIE is awarded a Bronze Award at the PM Society Digital Awards 2020
- BioNTech bolsters COVID-19 vaccine capacity with Novartis deal
Latest intelligence
- InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping
- Learn how a client engaged 18 rheumatologist advisors over 6 months to create a patient journey map for SLE....
- Alone we can do so little, together we can do so much
- Collaboration is at the heart of successful patient engagement and effective healthcare provision. But in such a complex, nuanced network, true collaborations are rare. So how can we, as an...
- 7 important considerations for creating an inclusive clinical trial website
- You might have noticed that all of us here at COUCH Health are big advocates for taking action to improve diversity and inclusion in the world of clinical research. ‘Taking...
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