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Digital marketing

This page shows the latest Digital marketing news and features for those working in and with pharma, biotech and healthcare.

Going digital

Going digital

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

Latest news

  • D-day: time to make digital deliver D-day: time to make digital deliver

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Moreover, many apps are disparate, stand-alone tools rather than integrated digital solutions.

  • eConsent: Busting regulatory myths eConsent: Busting regulatory myths

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Entering the era of digital trials Entering the era of digital trials

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... End-to-end digital drug development is coming. The question is how soon. .

  • Digital Trials Digital Trials

    A framework for success. " />. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Experienced patient engagement teams are an essential part of ensuring successful digital studies.

  • Safety first: AI adoption in the healthcare sector Safety first: AI adoption in the healthcare sector

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest Intelligence

  • Measures for measures Measures for measures

    Digital marketing is indeed utterly measurable, but the question remains: are we measuring the wrong things? ... Pharma widely accepts that it struggles to measure digital marketing effectiveness – but perhaps it’s starting from the wrong place,”

  • Visualising medicine Visualising medicine

    According to Econsultancy, more than half of agencies (52%) now offer a full range of digital marketing services. ... Digital sales aids and marketing are now firmly on the pharmaceutical agenda.

  • Three billboards on the road to multichannel Three billboards on the road to multichannel

    Measuring the impact of digital marketing has so far proved difficult,” says Uday Bose. ... Marketing budgets are flat to declining – in part influenced by the double-edged sword of digital communications.

  • Launch trends 2019 Launch trends 2019

    Multichannel marketing and digital channels seem to be maturing – but Europe remains a very fragmented picture, both regionally and in terms of different therapy areas. ... Market access is becoming more complex, with new requirements such as

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    An agency that spans both disciplines can help with this alignment.” Remember, digital strategy is dead In addition, launch teams need to ensure that digital is truly integrated into the marketing ... mix. “The brave recognise that ‘digital

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Approximately 1 fully matching, plus 79 partially matching documents found.

Latest appointments

  • New faces at imc, GCI Health and Lighthouse US New faces at imc, GCI Health and Lighthouse US

    GCI Health adds to digital and integrated marketing teams. Building on the company’s offerings in healthcare communications, GCI Health has added two new members to its team.

  • Cello poaches Astellas' Taylor, Con Franklin joins Ketchum, Uptake Strategies expands Cello poaches Astellas' Taylor, Con Franklin joins Ketchum, Uptake Strategies expands

    Uptake Strategies expand team. Healthcare marketing and commercial consultancy Uptake Strategies has bolstered its team with the addition of four new hires. ... Strengthening the client support team are Lauren Tyson and Elizabeth Bolivar, who joins as

  • Weekly comms appointments Weekly comms appointments

    Here you will find a recent selection of movers within agency, medcomms, med-ed, advertising, PR, creative and digital firms. ... W2O appoints Ujwal Pyati. W2O, a network of analytics-driven, digital marketing communications firms, has named Ujwal Pyati

  • Health Unlimited bolsters PR team Health Unlimited bolsters PR team

    According to the agency, this hire follows a move by the organisation to create a full-service, integrated health communications offering, combining specialists across PR, medical communications, digital, creative services and ... performance marketing

  • W2O appoints Jennifer Gottlieb as president W2O appoints Jennifer Gottlieb as president

    Digital marketing communications network the W2O group has appointed its new president in the form of Jennifer Gottlieb, who becomes the first person to take on this newly-created role.

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Latest from PMHub

  • Eoin McAtamney announced as Managing Director of Ashfield Ireland

    Eoin holds a BA Hons Business Administration, an MBA degree and diplomas in digital marketing and health economics. Eoin is also currently President of the Pharmaceutical Managers Institute (PMI) in Ireland.

  • JPA Health Communications

    JPA Health is an award-winning public relations, marketing and advocacy firm known for sharing our clients’ commitment to making people healthier. ... Stakeholder engagement. Digital communications. Advocacy relations. Media relations. Marketing.

  • 3 Monkeys Zeno shortlisted for 6 CIPR Excellence Awards

    Getting Some? Get Tested was a digital campaign to educate young people about sexually transmitted infections (STIs) and encourage them to get tested. ... We blend teams of Healthcare specialists with experts in Creative &Analytics, Consumer Brand

  • Measures for measures

    Why pharma’s marketing metrics must close the loop. The March issue of PME tackles the complexities of choosing the right digital marketing KPIs. ... Assessing marketing effectiveness in the digital world has fast become one of the biggest challenges

  • Pegasus expands Pharma team with senior hires

    The hires include Adam Pett, Senior Account Director, who brings 20 years of marketing communications experience to Pegasus. ... Additionally, Riana Horner joins as Account Manager with cross-sector social and digital marketing expertise from her

More from PMHub
Approximately 38 fully matching, plus 150 partially matching documents found.

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SEVEN STONES

Seven Stones is a creative, independent healthcare communications agency of movers and thinkers. We've been doing health differently since 1991....

Latest intelligence

From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
How pharma is progressing their commitment in patient engagement...
Cuttsy+Cuttsy awarded CPD Platinum by the IPA
Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation....
Breaking Bad
Six behaviours separate the good brand teams from the bad...

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