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Digital marketing

This page shows the latest Digital marketing news and features for those working in and with pharma, biotech and healthcare.

Entering the era of digital trials

Entering the era of digital trials

Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... End-to-end digital drug development is coming. The question is how soon. .

Latest news

  • Digital Trials Digital Trials

    A framework for success. " /. A framework for success. " /. Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Experienced patient engagement teams are

  • Safety first: AI adoption in the healthcare sector Safety first: AI adoption in the healthcare sector

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Artificial intelligence in healthcare Artificial intelligence in healthcare

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Q&A: Kate Pain Q&A: Kate Pain

    What’s the best thing about working in digital marketing/ healthcare for pharma? ... What’s the worst thing about working in digital marketing/healthcare for pharma?

  • Gilead and ViiV among winners at PM Society Digital Awards Gilead and ViiV among winners at PM Society Digital Awards

    Full list of category Gold winners. Promotional campaigns. Hamell Ltd Maloff Protect Marketing Campaign. ... The judges were predominantly from industry, with expertise in marketing and digital as well as some medics and additional judges from the NHS

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Latest Intelligence

  • The rise of digital comms The rise of digital comms

    In 2017, digital marketing budgets grew by 20% with increasing support from senior management. ... Growing demand for digital engagement among HCPs The Across Health survey asked HCPs about.

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Twenty years ago, my first ever article as a salaried journalist explored ‘creativity in pharmaceutical marketing’. ... The challenge is to join everything up and avoid the digital/marketing divide.

  • Rules of engagement Rules of engagement

    digital marketing - 60% of content being created is underperforming. ... Healthcare lags some two years behind other industries in content marketing, claims the Content Marketing Institute, because it over-relies on print and under-utilises digital.

  • Understanding HCPs to build a meaningful brand Understanding HCPs to build a meaningful brand

    Over the past decade, digital communications channels have empowered the lives of health stakeholders. ... Finally, share what you learn by listening to HCPs with your cross-functional colleagues in communications, marketing, digital and medical teams.

  • The valuable brand The valuable brand

    Currently, for example, neophiliac brand managers love anything vaguely digital. Before that, closed loop marketing was the buzz phrase. ... Value in context. To our marketing ancestors, target segments were categories of either patients or prescribers.

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Latest appointments

  • Cello Health poaches Astellas' comms chief, Ketchum hires healthcare comms specialist and Uptake Strategies expand team Cello Health poaches Astellas' comms chief, Ketchum hires healthcare comms specialist and Uptake Strategies expand team

    Uptake Strategies expand team. Healthcare marketing and commercial consultancy Uptake Strategies has bolstered its team with the addition of four new hires. ... Strengthening the client support team are Lauren Tyson and Elizabeth Bolivar, who joins as

  • Weekly comms appointments Weekly comms appointments

    With ten years’experience working in PR and digital communications, Knott has worked with a variety of clients from traditional pharma and medtech to consumer brands. ... W2O appoints Ujwal Pyati. W2O, a network of analytics-driven, digital marketing

  • Health Unlimited bolsters PR team Health Unlimited bolsters PR team

    According to the agency, this hire follows a move by the organisation to create a full-service, integrated health communications offering, combining specialists across PR, medical communications, digital, creative services and ... performance marketing

  • W2O appoints Jennifer Gottlieb as president W2O appoints Jennifer Gottlieb as president

    Digital marketing communications network the W2O group has appointed its new president in the form of Jennifer Gottlieb, who becomes the first person to take on this newly-created role.

  • BioStrata strengthens team with two new hires BioStrata strengthens team with two new hires

    BioStrata strengthens team with two new hires. James Reeve and Kat Steer join the marketing agency. ... James Reeve (left) also joins the agency following 15 years of expertise across a number of agency and in-house digital marketing roles, which include

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Latest from PMHub

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Four Health Communications

Formerly known as Packer Forbes Communications, Four Health Communications is an award-winning, integrated healthcare communications agency for pharma, biotech, NGOs...

Latest intelligence

OUTiCO win Best in UK Pharmaceutical Outsourcing award
The Corporate LiveWire Healthcare and Life Sciences Awards celebrate global companies and individuals who have excelled over the past 12 months....
artificial-intelligence-in-healthcare.jpg
Artificial Intelligence in Healthcare
Artificial intelligence is already out-diagnosing experts, but would you put a computer in charge of your healthcare? The good, the bad; we take a look....
World Pancreatic Cancer Day 2018: Combating misconceptions in pancreatic cancer
Patients diagnosed with pancreatic cancer face a dismal prognosis, with the disease having the lowest survival rate of all major cancers. In spite of this, pancreatic cancer research is chronically...

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