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Digital marketing

This page shows the latest Digital marketing news and features for those working in and with pharma, biotech and healthcare.

Bayer looks to leverage AI across the pharma value chain

Bayer looks to leverage AI across the pharma value chain

Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest Intelligence

  • The valuable brand The valuable brand

    Currently, for example, neophiliac brand managers love anything vaguely digital. Before that, closed loop marketing was the buzz phrase. ... Value in context. To our marketing ancestors, target segments were categories of either patients or prescribers.

  • Digital mania - a question of value Digital mania - a question of value

    Right now, pharmaceutical marketing appears disproportionally focused on the digital, multi-channel or omni-channel (choose your company’s orthodoxy). ... There, I said it. Digital initiatives must measure up. Flicking through a recent pharma marketing

  • Bridging pharma’s digital gap Bridging pharma’s digital gap

    Pharma’s marketing workforce is also receiving a well overdue makeover in a bid to step up its digital game. ... chief digital and marketing officer at Sainsbury’s Argos.

  • The new rules of marketing and PR The new rules of marketing and PR

    For an example of someone who ignores what people assume to be legal restrictions and instead creates thoughtful content, consider Chris Boyer, director of digital communications and marketing for Inova Health ... Boyer manages the digital marketing and

  • The bulk of pharma digital spend fails to alter industry’s greenhorn status The bulk of pharma digital spend fails to alter industry’s greenhorn status

    The bulk of pharma digital spend fails to alter industry’ s greenhorn status. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest appointments

  • W2O appoints Jennifer Gottlieb as president W2O appoints Jennifer Gottlieb as president

    Digital marketing communications network the W2O group has appointed its new president in the form of Jennifer Gottlieb, who becomes the first person to take on this newly-created role.

  • BioStrata strengthens team with two new hires BioStrata strengthens team with two new hires

    BioStrata strengthens team with two new hires. James Reeve and Kat Steer join the marketing agency. ... James Reeve (left) also joins the agency following 15 years of expertise across a number of agency and in-house digital marketing roles, which include

  • Baird Capital backs Prescient Healthcare Group Baird Capital backs Prescient Healthcare Group

    So far, the investment group has already tapped into the fund to back US digital marketing service provider R2i and a UK-based global aviation group.

  • Cohn & Wolf appoints Tamsin Tierney as deputy MD Cohn & Wolf appoints Tamsin Tierney as deputy MD

    the cutting edge of integrated pharmaceutical marketing. ... She said: “Cohn &Wolfe has an unrivalled reputation not only as a healthcare pioneer but also for combining the agency’s wider skills in brand marketing, digital and creative to deliver

  • Dirk Poschenrieder joins Havas Life Dusseldorf Dirk Poschenrieder joins Havas Life Dusseldorf

    With more than 20 years of experience in health marketing Poschenrieder has worked for companies including Janssen ( J&J) as its digital marketing manager and at Razorfish Health as digital strategy ... director. Alfonoso Formariz, regional director

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