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Digital marketing

This page shows the latest Digital marketing news and features for those working in and with pharma, biotech and healthcare.

Novartis launch NET cancer community app

Novartis launch NET cancer community app

Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest Intelligence

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Twenty years ago, my first ever article as a salaried journalist explored ‘creativity in pharmaceutical marketing’. ... The challenge is to join everything up and avoid the digital/marketing divide.

  • Reaching the new influencers Reaching the new influencers

    But the nature of these interactions has changed. Complexity of therapies, regulations, transparency, digital and the need to be versed in economic benefit requires new skill sets, capabilities, investments and commitments ... of digital therapeutics.

  • Rules of engagement Rules of engagement

    digital marketing - 60% of content being created is underperforming. ... Healthcare lags some two years behind other industries in content marketing, claims the Content Marketing Institute, because it over-relies on print and under-utilises digital.

  • Understanding HCPs to build a meaningful brand Understanding HCPs to build a meaningful brand

    Over the past decade, digital communications channels have empowered the lives of health stakeholders. ... Finally, share what you learn by listening to HCPs with your cross-functional colleagues in communications, marketing, digital and medical teams.

  • The valuable brand The valuable brand

    Currently, for example, neophiliac brand managers love anything vaguely digital. Before that, closed loop marketing was the buzz phrase. ... Value in context. To our marketing ancestors, target segments were categories of either patients or prescribers.

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Latest appointments

  • Weekly comms appointments Weekly comms appointments

    With ten years’experience working in PR and digital communications, Knott has worked with a variety of clients from traditional pharma and medtech to consumer brands. ... W2O appoints Ujwal Pyati. W2O, a network of analytics-driven, digital marketing

  • Health Unlimited bolsters PR team Health Unlimited bolsters PR team

    According to the agency, this hire follows a move by the organisation to create a full-service, integrated health communications offering, combining specialists across PR, medical communications, digital, creative services and ... performance marketing

  • W2O appoints Jennifer Gottlieb as president W2O appoints Jennifer Gottlieb as president

    Digital marketing communications network the W2O group has appointed its new president in the form of Jennifer Gottlieb, who becomes the first person to take on this newly-created role.

  • BioStrata strengthens team with two new hires BioStrata strengthens team with two new hires

    BioStrata strengthens team with two new hires. James Reeve and Kat Steer join the marketing agency. ... James Reeve (left) also joins the agency following 15 years of expertise across a number of agency and in-house digital marketing roles, which include

  • Baird Capital backs Prescient Healthcare Group Baird Capital backs Prescient Healthcare Group

    So far, the investment group has already tapped into the fund to back US digital marketing service provider R2i and a UK-based global aviation group.

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dna Communications

Healthcare communications with unique thinking, insight and attitude...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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