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Digital marketing

This page shows the latest Digital marketing news and features for those working in and with pharma, biotech and healthcare.

Innovation in the time of coronavirus

Innovation in the time of coronavirus

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

Latest news

  • Preparing for online interviews and remote working Preparing for online interviews and remote working

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

  • Key emerging trends in digital health Key emerging trends in digital health

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Current and future trends for developing digital medical communications Current and future trends for developing digital medical communications

    Products such as a digital messaging platform with integrated slide sorter, closed-loop marketing platforms for global e-detailers and advanced training dashboards are essential tools to drive version control, retain ... Digital inspiration for pharma on

  • The forefront of technology innovation The forefront of technology innovation

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Although the life sciences industry could certainly benefit from a digital overhaul of long-winded legacy processes, and greater

  • Pharma Brand Planners' Blog (Part 8) Pharma Brand Planners' Blog (Part 8)

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... financial calendar in your company. Step 1: Assemble your forecasting team – finance, market research, business operations and

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Latest Intelligence

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Latest appointments

  • W2O taps Tom Richards as creative leader of 21GRAMS W2O taps Tom Richards as creative leader of 21GRAMS

    W2O, a leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, employs over 1, 300 people in 18 offices across the US and in Europe.

  • Pegasus gains a new managing director and digital lead Pegasus gains a new managing director and digital lead

    He joins Pegasus from digital marketing and advertising agency Cheil. Buckley has a wealth of experience in digital strategy, development and delivery, and has worked on integrated communications campaigns for brands ... Jon has a wealth of digital

  • Four Health announces a pair of internal promotions Four Health announces a pair of internal promotions

    Most recently, he spent three years working with some of the world’s largest pharmaceutical companies at Four Health Media, where he started off as an account director and digital lead. ... He has won multiple industry awards for his work in digital

  • PM Society announces new co-chairs for 2020 PM Society announces new co-chairs for 2020

    Williams (pictured right) has over 20 years of experience in pharma digital marketing – he has spent the majority of his career on the agency side and is now in the global ... He is a long-standing member of the PM Society executive committee, working

  • Kanga Health appoints new commercial director Kanga Health appoints new commercial director

    She brings almost two decades of both agency and client-side digital sales and marketing expertise and experience to Kanga, gained from working at a number of agencies, including AmazeRealise and ... She will also aim to transfer new innovation from the

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Latest from PMHub

  • Eoin McAtamney announced as Managing Director of Ashfield Ireland

    Eoin holds a BA Hons Business Administration, an MBA degree and diplomas in digital marketing and health economics. Eoin is also currently President of the Pharmaceutical Managers Institute (PMI) in Ireland.

  • Bedrock Group strengthens its senior team

    Joining as Digital Account Director is Christine Smith who brings over 20 years’ pharmaceutical industry and 15 years’ digital marketing experience in client services. ... Christine has worked across UK and international campaigns developing digital

  • One minute intro to MEDTHORITY, a customer-centric website for HCPs

    ENGAGE. Credible content, including medical education and reference material, is optimised for digital consumption; chunked, formatted and surfaced for time-poor HCPs. ... Pushing the boundaries of digital channel delivery in the pharma sector,

  • Onyx Health Launch VR Learning Platform in Response to COVID-19 Onyx Health Launch VR Learning Platform in Response to COVID-19

    audience. Digital trends have reshaped the healthcare sector in recent years with the rise personalised virtual care and wearable technology. ... ILE offers an evolution in healthcare communications and a long-term digital solution to the sector’s

  • The impact of 5G on digital marketing

    The question for communications professionals is what will be the impact of 5G on digital marketing? ... Here are just some of the many ways in which 5G will impact digital marketing.

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COVID-19 Updates and Daily News

Featured jobs

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Latest intelligence

InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping
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