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Digital marketing
This page shows the latest Digital marketing news and features for those working in and with pharma, biotech and healthcare.
W2O rebrands as ‘health innovation company’ Real Chemistry
Healthcare marketing and communications network W2O has rebranded as Real Chemistry in response to the ‘radical transformation’ in healthcare. ... The company combines services in digital marketing, creative and communications with clinical trial,
Latest news
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PMEA 2020: continuing to recognise excellence in improving patient outcomes
5. Excellence in Engagement through Multiple Channels (Digital and Traditional). Sponsored by: earthware. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
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Novartis and smartpatient launch app experience for wet AMD patients
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
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Bayer's drop of the future
Of course, One Drop is merely one raindrop in a downpour of digital health announcements. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
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Innovation in the time of coronavirus
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.
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Preparing for online interviews and remote working
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.
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Approximately 2 fully matching, plus 855 partially matching documents found.
Latest Intelligence
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Change for good: the virtual congress audience is too big to be ignored
To gauge the success of virtual congresses and explore the delegate experience, we conducted surveys, ran desk research and digital listening throughout 2020. ... Digital inspiration for pharma on mobile, social media, strategy, best practice,
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Successful product commercialisation: what can we learn from the rare disease setting?
In the rare disease setting, information exchange and best practice is therefore typically driven by the patient community and with an increasingly digital world of interconnected patients this is a trend ... Consistency of message is critical, as is
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How can virtual pharma companies de-risk new product launches?
through to marketing, supply chain design, sales, distribution and other post- launch activities. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
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Not waving but drowning – reflections on data curation in the age of information overload
Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
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Innovation in a digital context is not about technology – it’s about people
Innovation in a digital context is not about technology. It’s about people. ... We have to build our digital patient experiences on that kind of framework.
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Approximately 1 fully matching, plus 94 partially matching documents found.
Latest appointments
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Syneos Health Communications announces senior hires to Europe-based team
Meanwhile, Christopher Hubert has joined as senior art director to help drive the creative strategy and art direction for clients across brand launches and tactics, in both digital and print media. ... Lee (pictured right) brings expertise in content
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W2O taps Tom Richards as creative leader of 21GRAMS
W2O, a leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, employs over 1, 300 people in 18 offices across the US and in Europe.
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Pegasus gains a new managing director and digital lead
He joins Pegasus from digital marketing and advertising agency Cheil. Buckley has a wealth of experience in digital strategy, development and delivery, and has worked on integrated communications campaigns for brands ... Jon has a wealth of digital
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Four Health announces a pair of internal promotions
Most recently, he spent three years working with some of the world’s largest pharmaceutical companies at Four Health Media, where he started off as an account director and digital lead. ... He has won multiple industry awards for his work in digital
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PM Society announces new co-chairs for 2020
Williams (pictured right) has over 20 years of experience in pharma digital marketing – he has spent the majority of his career on the agency side and is now in the global ... He is a long-standing member of the PM Society executive committee, working
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Approximately 0 fully matching, plus 31 partially matching documents found.
Latest from PMHub
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Eoin McAtamney announced as Managing Director of Ashfield Ireland
Eoin holds a BA Hons Business Administration, an MBA degree and diplomas in digital marketing and health economics. Eoin is also currently President of the Pharmaceutical Managers Institute (PMI) in Ireland.
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maropost
Maropost Web Tracking is an enterprise digital marketing platform focused on email, mobile, social, web, marketing automation, and display features.
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Onyx Health Targets Digital Growth with New Executive Director
Healthcare marketing communications agency Onyx Health have appointed Trevor Pill as their new Executive Director. ... Trevor said “We have developed a golden thread across the agency, which covers strategy, creative, digital and tactical
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Leveraging Consumer Insights & Innovative Technologies to Disrupt Healthcare Engagement
Brent Walker, Senior Vice President of Marketing and Analytics, Patient Bond, dives into the world of psychometrics. ... We explore the roles of AI and machine learning in extracting psychometric insights, how psychometric segmentation can be used to
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Publicis Health UK Launches Unique Agency Offering for Clients Under Langland
We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviours and healthy people. ... About Publicis Groupe UK. Publicis Groupe UK is a
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Approximately 36 fully matching, plus 155 partially matching documents found.
COVID-19 Updates and Daily News
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- Pfizer helps fund biotech venture from former researchers at closed Kent facility
- Oxford University to investigate nasal spray delivery of AZ-partnered COVID-19 vaccine
- First dose of Pfizer/BioNTech vaccine reduces COVID-19 infection risk by 70%
- Bedrock Group rebrands as Resonant Group
- New restrictions for AZ/Oxford COVID-19 vaccine despite EMA endorsement
- Moderna launches COVID-19 vaccine booster study to address new variants
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- UPDATE: AZ/Oxford University COVID-19 vaccine gets EU approval
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PMHub
BOLDSCIENCE
We know what it takes to create brands, to start new conversations, to simply communicate complex science, to change lives…...
Latest intelligence
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- It’s a commonly accepted fact that women outlive men. Wherever you live, there’s a good chance that men will die on average eight years earlier than women. Is this an...
- 3 tips to show patient diversity in your clinical trial materials
- Here are some useful tips to help get your hands on authentically diverse stock photos....
- Virtual congresses: video thrilled the cardio tsar
- Chris Ross explores the key learnings from a year of virtual congresses...
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