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Digital marketing

This page shows the latest Digital marketing news and features for those working in and with pharma, biotech and healthcare.

D-day: time to make digital deliver

D-day: time to make digital deliver

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Moreover, many apps are disparate, stand-alone tools rather than integrated digital solutions.

Latest news

  • eConsent: Busting regulatory myths eConsent: Busting regulatory myths

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Entering the era of digital trials Entering the era of digital trials

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... End-to-end digital drug development is coming. The question is how soon. .

  • Digital Trials Digital Trials

    A framework for success. " />. A framework for success. " />. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Experienced patient engagement teams are an essential part of

  • Safety first: AI adoption in the healthcare sector Safety first: AI adoption in the healthcare sector

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Artificial intelligence in healthcare Artificial intelligence in healthcare

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Approximately 1 fully matching, plus 825 partially matching documents found.

Latest Intelligence

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    An agency that spans both disciplines can help with this alignment.” Remember, digital strategy is dead In addition, launch teams need to ensure that digital is truly integrated into the marketing ... mix. “The brave recognise that ‘digital

  • Three steps forward, four steps back Three steps forward, four steps back

    How to ensure digital content achieves the right dialogue. By Jess Baldock, writer, Page &Page. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • The rise of digital comms The rise of digital comms

    In 2017, digital marketing budgets grew by 20% with increasing support from senior management. ... Growing demand for digital engagement among HCPs The Across Health survey asked HCPs about.

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Crucially, ‘digital’ has become just another part of the mix, rather than an isolated function that bolts onto the side of it. ... The challenge is to join everything up and avoid the digital/marketing divide.

  • Getting multichannel marketing right Getting multichannel marketing right

    model. Most firms allocate less than 10% of their marketing budgets to digital initiatives, an Across Health poll found, and have a negative or neutral view of the results. ... Companies that run refined multichannel digital marketing programmes and

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Approximately 1 fully matching, plus 76 partially matching documents found.

Latest appointments

  • Cello poaches Astellas' Taylor, Con Franklin joins Ketchum, Uptake Strategies expands Cello poaches Astellas' Taylor, Con Franklin joins Ketchum, Uptake Strategies expands

    Uptake Strategies expand team. Healthcare marketing and commercial consultancy Uptake Strategies has bolstered its team with the addition of four new hires. ... Strengthening the client support team are Lauren Tyson and Elizabeth Bolivar, who joins as

  • Weekly comms appointments Weekly comms appointments

    Here you will find a recent selection of movers within agency, medcomms, med-ed, advertising, PR, creative and digital firms. ... W2O appoints Ujwal Pyati. W2O, a network of analytics-driven, digital marketing communications firms, has named Ujwal Pyati

  • Health Unlimited bolsters PR team Health Unlimited bolsters PR team

    According to the agency, this hire follows a move by the organisation to create a full-service, integrated health communications offering, combining specialists across PR, medical communications, digital, creative services and ... performance marketing

  • W2O appoints Jennifer Gottlieb as president W2O appoints Jennifer Gottlieb as president

    Digital marketing communications network the W2O group has appointed its new president in the form of Jennifer Gottlieb, who becomes the first person to take on this newly-created role.

  • BioStrata strengthens team with two new hires BioStrata strengthens team with two new hires

    James Reeve and Kat Steer join the marketing agency. Cambridge, UK-based life science agency has expanded their PR, social strategy and digital services team with the addition of two senior ... James Reeve (left) also joins the agency following 15 years

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Approximately 0 fully matching, plus 23 partially matching documents found.

Latest from PMHub

  • Eoin McAtamney announced as Managing Director of Ashfield Ireland

    Eoin holds a BA Hons Business Administration, an MBA degree and diplomas in digital marketing and health economics. Eoin is also currently President of the Pharmaceutical Managers Institute (PMI) in Ireland.

  • Positive disruption: getting to the bottom of big data

    BLH speaks to Nicole Huyghe, founder and Managing Director of data science consultancy Boobook, about the growing need from businesses for data-driven decision making. BLH speaks to Nicole Huyghe, founder and Managing Director of data science

  • Digital Marketing is no Substitute for Sound Strategic Marketing

    The dangers of allowing strategic marketing to atrophy. At its heart ‘digital marketing’ is marketing. ... in many cases the pendulum has swung too far towards ‘digital marketing’, and they must now come back to marketing fundamentals.

  • eigital - Redefining Digital

    eigital is a full-service creative marketing agency helping brands to adopt the digital change and building their authority on search engines. ... eigital - Redefining Digital.

  • Page & Page are Growing

    By joining Page &Page, Harriet is keen to use her science background and digital marketing expertise to benefit the company’s growing client base. ... Aside from marketing, Harriet loves travel, going to gigs, cooking, yoga and being outside and active.

More from PMHub
Approximately 38 fully matching, plus 145 partially matching documents found.

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Latest intelligence

China’s clinical trial shake-up
As many of the obstacles to running clinical trials in China fall away, the country is proving to be a better research location...
Alzheimer’s disease – is Europe prepared if a breakthrough treatment becomes available?
Healthcare leaders in the European Union should begin preparing for a breakthrough now...
The UK’s new five-year pricing agreement
Pharma has agreed to capped growth again - in exchange for uptake promises...

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