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digital opinion leaders

This page shows the latest digital opinion leaders news and features for those working in and with pharma, biotech and healthcare.

Digital influencer marketing

Digital influencer marketing

Media reach, relevance and resonance - in real time. Influencer marketing is about reaching the right people by using the right people to do so - digital opinion leaders. ... And all this happens in quasi-real time. These digital opinion leaders,

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  • Monitoring the social media activity of HCPs Monitoring the social media activity of HCPs

    We have seen pharmaceutical brands use the insights to:. Create a list of HCP digital opinion leaders and produce a bespoke engagement strategy for them. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and

  • Understanding digital opinion leaders Understanding digital opinion leaders

    When it comes to healthcare marketing there are key opinion leaders (KOLs), and then there are digital opinion leaders (DOLs). ... Will non-digital opinion leaders want a printed text version of your infographic, or will they accept a PDF?

  • Creation Healthcare claims social media monitoring first Creation Healthcare claims social media monitoring first

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... It uses this information to identify 'digital opinion leaders' and connects publicly available information about HCPs with what

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Wilmington Healthcare

A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...

Latest intelligence

From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
How pharma is progressing their commitment in patient engagement...
Cuttsy+Cuttsy awarded CPD Platinum by the IPA
Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation....
Breaking Bad
Six behaviours separate the good brand teams from the bad...