This page shows the latest digital opinion leaders news and features for those working in and with pharma, biotech and healthcare.
Media reach, relevance and resonance - in real time. Influencer marketing is about reaching the right people by using the right people to do so - digital opinion leaders. ... And all this happens in quasi-real time. These digital opinion leaders,
We have seen pharmaceutical brands use the insights to:. Create a list of HCP digital opinion leaders and produce a bespoke engagement strategy for them. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and
When it comes to healthcare marketing there are key opinion leaders (KOLs), and then there are digital opinion leaders (DOLs). ... Will non-digital opinion leaders want a printed text version of your infographic, or will they accept a PDF?
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... It uses this information to identify 'digital opinion leaders' and connects publicly available information about HCPs with what
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Leaders are recognising that digital can not only initiate change, it can help ensure that target behaviours become dominant over time,” said Craig. ... Digital interactions – through personalised, targeted content – can help. We’ve seen numerous
Consider the role of partners, whether Digital Opinion Leaders (those HCPs who are actively influencing the conversation within a therapy area), research organisations, advocacy groups or, where appropriate, expert patients, for ... 4. Provide a platform
2. Add value to HCP Digital Opinion Leaders. Pharmaceutical companies that develop relationships with highly engaged online HCPs are likely to achieve better reach and engagement overall online. ... Proactive participation in the online community where
A significant influence on customers has been the digital age: the Internet and social media have transformed the way health stakeholders learn and interact with each other. ... During the years before a product launches, HCP ‘digital opinion
Develop digital customer advocates: To prepare the way for future digital collaboration, a pharmaceutical company identified 30 emerging Key Opinion Leaders and taught them how to use social media in their ... Integrate social and CRM data: Knowing which
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Result: This helps us make informed decisions on brand management. Social listening helps identify relevant digital opinion leaders, their backgrounds, and interests. ... Result: These insights provide further opportunities to target relevant opinion
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For over a decade, our medical communication services have helped pharmaceutical companies optimize their brand, disease and corporate objectives. Building...