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digital opinion leaders

This page shows the latest digital opinion leaders news and features for those working in and with pharma, biotech and healthcare.

Digital influencer marketing

Media reach, relevance and resonance - in real time. Influencer marketing is about reaching the right people by using the right people to do so - digital opinion leaders. ... And all this happens in quasi-real time. These digital opinion leaders,

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Monitoring the social media activity of HCPs

We have seen pharmaceutical brands use the insights to:. Create a list of HCP digital opinion leaders and produce a bespoke engagement strategy for them. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and
Understanding digital opinion leaders

Understanding digital opinion leaders. Engaging with new key opinion leaders to supercharge your brand initiatives. ... Will non-digital opinion leaders want a printed text version of your infographic, or will they accept a PDF?
Creation Healthcare claims social media monitoring first

Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... It uses this information to identify 'digital opinion leaders' and connects publicly available

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Latest Intelligence

Understanding HCPs to build a meaningful brand

2. Add value to HCP Digital Opinion Leaders. Pharmaceutical companies that develop relationships with highly engaged online HCPs are likely to achieve better reach and engagement overall online. ... Proactive participation in the online community where
Positive disruption in business intelligence

A significant influence on customers has been the digital age: the Internet and social media have transformed the way health stakeholders learn and interact with each other. ... During the years before a product launches, HCP ‘digital opinion
Engaging the digital healthcare professional

Develop digital customer advocates: To prepare the way for future digital collaboration, a pharmaceutical company identified 30 emerging Key Opinion Leaders and taught them how to use social media in their ... Integrate social and CRM data: Knowing which
Listen? Do you want to know a secret?

But what are digital opinion leaders? And does the pursuit of them automatically ensure that pharma is listening to the right people? ... Digital opinion leaders don't always have deep credibility. Joshua says: “ It's within this context that pharma is
10 ways to optimise patient access through the product life cycle with Managed Access Programmes

View: 10 Ways. to activate digital opinion leaders online.

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Trending: using social media to understand your pharma market

Result: This helps us make informed decisions on brand management. Digital opinion leaders. ... Social listening helps identify relevant digital opinion leaders, their backgrounds, and interests.
Pharma Customer experience: The KNOW-LIKE-TRUST factor

minds of key opinion leaders (KOLs), payers, healthcare professionals (HCPs) and patients. ... There are various strategies, but an effective process is to understand who your KOLs and digital opinion leaders are.

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Rainmaker Healthcare Communications

Rainmaker is an independent, award-winning communications agency with offices in London and Atlanta. Our experience across pharmaceuticals, generics, OTC, medical...

Latest intelligence

Developing advocacy in the pharmaceutical industry.: The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?: Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?: The modern approach to B2B sales is data-driven, and enabled by digital tools....