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digital opinion leaders

This page shows the latest digital opinion leaders news and features for those working in and with pharma, biotech and healthcare.

Digital influencer marketing

Digital influencer marketing

Media reach, relevance and resonance - in real time. Influencer marketing is about reaching the right people by using the right people to do so - digital opinion leaders. ... And all this happens in quasi-real time. These digital opinion leaders,

Latest news

  • Monitoring the social media activity of HCPs Monitoring the social media activity of HCPs

    We have seen pharmaceutical brands use the insights to:. Create a list of HCP digital opinion leaders and produce a bespoke engagement strategy for them. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and

  • Understanding digital opinion leaders Understanding digital opinion leaders

    When it comes to healthcare marketing there are key opinion leaders (KOLs), and then there are digital opinion leaders (DOLs). ... Will non-digital opinion leaders want a printed text version of your infographic, or will they accept a PDF?

  • Creation Healthcare claims social media monitoring first Creation Healthcare claims social media monitoring first

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... It uses this information to identify 'digital opinion leaders' and connects publicly available information about HCPs with what

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Latest Intelligence

  • Breaking from tradition - social media at medical congresses Breaking from tradition - social media at medical congresses

    Consider the role of partners, whether Digital Opinion Leaders (those HCPs who are actively influencing the conversation within a therapy area), research organisations, advocacy groups or, where appropriate, expert patients, for ... 4. Provide a platform

  • Understanding HCPs to build a meaningful brand Understanding HCPs to build a meaningful brand

    2. Add value to HCP Digital Opinion Leaders. Pharmaceutical companies that develop relationships with highly engaged online HCPs are likely to achieve better reach and engagement overall online. ... Proactive participation in the online community where

  • Positive disruption in business intelligence Positive disruption in business intelligence

    A significant influence on customers has been the digital age: the Internet and social media have transformed the way health stakeholders learn and interact with each other. ... During the years before a product launches, HCP ‘digital opinion

  • Engaging the digital healthcare professional Engaging the digital healthcare professional

    Develop digital customer advocates: To prepare the way for future digital collaboration, a pharmaceutical company identified 30 emerging Key Opinion Leaders and taught them how to use social media in their ... Integrate social and CRM data: Knowing which

  • Listen? Do you want to know a secret? Listen? Do you want to know a secret?

    But what are digital opinion leaders? And does the pursuit of them automatically ensure that pharma is listening to the right people? ... Digital opinion leaders don't always have deep credibility. Joshua says: “It's within this context that pharma is

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