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Digital Pharma

This page shows the latest Digital Pharma news and features for those working in and with pharma, biotech and healthcare.

Artificial intelligence in healthcare ‘set for 40% growth to 2024’

Artificial intelligence in healthcare ‘set for 40% growth to 2024’

Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

Latest news

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Latest Intelligence

  • A new era of smart pharma A new era of smart pharma

    Pharma companies are having to adapt and innovate to keep pace with the vast changes brought about by digital technology. ... Furthermore, digital health, smart pharma and pharmacovigilance are converging and innovative companies are discovering how to

  • Digital health Digital health

    According to Butler, digital is becoming central to pharma’s strategy and the industry is perfectly positioned to develop evidence-based solutions. ... Clough says UCB is a role model for how pharma should approach digital health.

  • Digital mania - a question of value Digital mania - a question of value

    There, I said it. Digital initiatives must measure up. Flicking through a recent pharma marketing report, I spotted something interesting: pharma spend on digital since 2017 has grown globally by up ... In a recent project we helped a pharma company to

  • Bridging pharma’s digital gap Bridging pharma’s digital gap

    Bridging pharma’ s digital gap. Although still playing catch-up, the industry is being transformed by technology. ... The reason that pharma companies are putting these chief digital officers in place is to comply with the changes.

  • The new digital era of pharma advertising The new digital era of pharma advertising

    The new digital era of pharma advertising. Creating a connection. Creating meaningful connections with customers is hard enough in consumer marketing, but pharma is at a distinct disadvantage. ... But it is time for a new approach to digital engagement

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Latest appointments

  • Digital behavioural health firm Ieso expands executive leadership team Digital behavioural health firm Ieso expands executive leadership team

    Digital behavioural health firm Ieso expands executive leadership team. Appoints Gidget Madix and Craig Gravina. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Peix appoints online marketing manager Peix appoints online marketing manager

    Peix appoints online marketing manager. Marie Kruger joins German agency. Marie Kruger has joined Peix Pharma's digital unit as online marketing manager. ... She brings to Peix a combination of medical expertise, marketing know-how and digital skills.

  • MSA Market Media expands MSA Market Media expands

    MSA Market Media expands. Ben Mansfield joins as client services director and digital consultant. ... Ben's background in pharma, publishing and digital gives him the perfect skill set to enhance MSA's offering as a true strategic partner to our clients

  • WCG hires former Roche marketing head WCG hires former Roche marketing head

    Hawkinson, a former vice president and global head of marketing for Roche, will lead and evolve the company's digital health offerings, said WCG. ... Hawkinson's background also includes leading digital and e-business initiatives for pharma companies

  • Ray Manna to head DJM in the US Ray Manna to head DJM in the US

    DJM Digital Solutions has appointed Ray Manna as senior vice president, North America. ... DJM is a full service digital agency working predominantly in the healthcare/ pharmaceutical industries.

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Latest from PMHub

  • Wilmington Healthcare launches new, integrated, digital channel to help pharma engage with the NHS

    Wilmington Healthcare launches new, integrated, digital channel to help pharma engage with the NHS. ... The website will keep pharma abreast of the latest news and views on the NHS, including STPs, which herald the dawn of a new commissioning era for the

  • Stronger HCP engagement required?

    Pharma is already using the digital platform to strengthen its innovative reputation and capitalise on trends in technology. ... With HCP preferences increasingly heading towards  digital channels, it is important that pharma takes a holistic approach

  • Pharma needs to catch up with the digital age

    Pharma needs to catch up with the digital age. New research suggests the pharma industry hasn’ t kept pace with the evolving digital needs of today’ s physicians. ... 52% of physicians use pharma digital resources on a regular basis – focusing on

  • Digital Pharma Advances: Meet us in London

    Digital Pharma Advances: Meet us in London. Meet us in London at The Digital Pharma Advances Conference, January 30th, where Anthill will be presenting on the topic of digital transformation. ... We are very excited to participate in  The Digital Pharma

  • International digital pharma marketing: 10 common problems

    International digital pharma marketing: 10 common problems. Your digital marketing challenges are probably shared by peers in other departments and companies. ... And we’ ve addressed them all in our latest digital marketing e-book.

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