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digital sales

This page shows the latest digital sales news and features for those working in and with pharma, biotech and healthcare.

Novo Nordisk to launch connected insulin pens

Novo Nordisk to launch connected insulin pens

This looks to be the start of the long-awaited digital integration, which has been held back by safety concerns, competitive interests and incompatible digital platforms. ... Responding to this, Novo Nordisk has also signed new partnership agreements

Latest news

  • Aptar Pharma advances digital offerings Aptar Pharma advances digital offerings

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • NHS collaborates with VisualDX NHS collaborates with VisualDX

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Nokia’s digital health unit returns to its roots Nokia’s digital health unit returns to its roots

    Two years after selling the business - formerly known as Withings - to Nokia for a cool 170m, co-founder Éric Carreel is planning to reacquire the digital health unit. ... Digital inspiration for pharma on mobile, social media, strategy, best practice,

  • Sandoz targets digital therapeutics Sandoz targets digital therapeutics

    become the first prescription-based, digital therapeutic that claims to progress clinical outcomes in a disease. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Tech-giants allegedly interested in Nokia’s digital health unit Tech-giants allegedly interested in Nokia’s digital health unit

    Similarly to Samsung, Google has also made advancements in the digital healthcare field collaborating with the likes of Bayer and the NHS.. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest Intelligence

  • Multichannel engagement and the need for greater understanding of European markets Multichannel engagement and the need for greater understanding of European markets

    There was widespread recognition, however, that digital fits in better with physician schedules than sales visits. ... So, how can pharmaceutical companies take advantage of digital strategies to evolve their sales approach?

  • Combining hard technology with human skills Combining hard technology with human skills

    But digital marketing isn’t simply a factory for marketers to generate leads then pass the baton on to sales. ... The strategy void is even stronger in ‘emerging’ digital functions like medical and sales, where ‘lack of strategy’ and ‘no

  • Breaking free Breaking free

    Digital presents major opportunities to understand, track and shape behaviour continuously and at scale. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Visualising medicine Visualising medicine

    Harnessing recent digital breakthroughs, pharmaceutical advertising has grown incredibly creative over recent years. ... Digital sales aids and marketing are now firmly on the pharmaceutical agenda.

  • The rise of digital comms The rise of digital comms

    In 2017, digital marketing budgets grew by 20% with increasing support from senior management. ... Growing demand for digital engagement among HCPs The Across Health survey asked HCPs about.

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Latest appointments

  • Kanga Health appoints new commercial director Kanga Health appoints new commercial director

    She brings almost two decades of both agency and client-side digital sales and marketing expertise and experience to Kanga, gained from working at a number of agencies, including AmazeRealise and ... She will also aim to transfer new innovation from the

  • Amra appoints new VP of North American sales Jeremy Edwards Amra appoints new VP of North American sales Jeremy Edwards

    Jeremy Edwards (pictured right) joins the group as its new vice president of Sales, North America, a role that will see him direct overall sales and operations growth, focusing on expanding ... Simon Hager (pictured right) also joins the office as its

  • M3 Europe appoints new business director M3 Europe appoints new business director

    Tim Ringrose, CEO of M3 Europe, said: “Paul's extensive knowledge of healthcare and multichannel strategies strengthens M3's ability to advise and service the growing demand for effective digital engagement ... from healthcare companies looking to get

  • Senior hires at Precision Health Media Senior hires at Precision Health Media

    Fontana has more than 13 years of digital ad sales experience, most recently as director-digital ad sales at AMC Networks. ... Previously, he held key digital ad sales positions at MTV Networks &TV Guide, where he worked closely with leading CPG, OTC and

  • PAN appoints Sarah Verhoeff as an associate director PAN appoints Sarah Verhoeff as an associate director

    Describing itself as being about 'influential creativity', PAN won Highly Commended at the recent PM Society Advertising Awards in the Digital Sales Aid category for its Avamys campaign for GlaxoSmithKline.

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Latest from PMHub

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CHECKLIST 04: Let’s make your patient recruitment strategies a success
From how to generate insights to define your audience to drilling down those all-important key messages, our checklist has everything you need to think of, covered....
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