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digital sales

This page shows the latest digital sales news and features for those working in and with pharma, biotech and healthcare.

Merck KGaA inks deal for Medisafe adherence app

Merck KGaA inks deal for Medisafe adherence app

Merck KGaA inks deal for Medisafe adherence app. The digital programme will be initially rolled out in Brazil, Russia and Mexico. ... The customised versions of Medisafe’s digital platform will provide “treatment reminders, motivation, support systems

Latest news

  • IMI calls for advancements in machine learning and digital clinical trials IMI calls for advancements in machine learning and digital clinical trials

    The Innovative Medicines Initiative (IMI) is pursing the development of machine learning and digital clinical trials with its latest round of funding. ... IMI. However, due to advancements in digital technologies and the widespread use of wearable devices

  • Novartis pushes ‘virtual’ clinical trial concept Novartis pushes ‘virtual’ clinical trial concept

    Novartis pushes ‘ virtual’ clinical trial concept. Teams up with Science 37 to run ten digital-based trials over the next three years. ... In 2015 for example the company formed a wide-ranging alliance with tech giant Qualcomm to move towards greater

  • Digital shakeout Digital shakeout

    Digital shakeout. Recent announcements by Nokia, Roche and others point to where digital health is heading. ... What interests me is that digital health is showing a pattern that is familiar to biologists.

  • NICE backs trial of online and mobile depression programme NICE backs trial of online and mobile depression programme

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Shionogi aims for digital transformation Shionogi aims for digital transformation

    Shionogi aims for digital transformation. Signs up with Accenture for seven-year work programme. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest Intelligence

  • Bridging pharma’s digital gap Bridging pharma’s digital gap

    death of the sales rep’has been talked about for more than a decade. ... Doing something different with digital. It isn’t just the role of the sales rep that is effectively getting turned on its head.

  • Simplifying HCP access to digital information Simplifying HCP access to digital information

    For companies, there is significant potential to leverage digital technologies to reach more HCPs. ... In addition, each life science company provides digital information differently, across many portals and channels.

  • Evolve and thrive vs wait and wither Evolve and thrive vs wait and wither

    Marketing planning is brand-centric with limited alignment across customers or functions, leading to sales force and digital activities designed and deployed separately. ... There is an inability to measure and prove the value of digital, resulting in

  • Tools for the digital world Tools for the digital world

    There is already some evidence that pharma can improve patient outcomes through the creation and use of digital tools. ... All of these products are for external use, but others go further: patients are even swallowing some digital tools.

  • Embracing multi-channel in the digital age Embracing multi-channel in the digital age

    Embracing multi-channel in the digital age. Adopting innovative ways. Access to HCPs is in decline, but with mounting pressure to maintain sales delivery, how can pharma use digital channels to ... The pharmaceutical industry has been a little slow in

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Latest appointments

  • Amra appoints new VP of North American sales Jeremy Edwards Amra appoints new VP of North American sales Jeremy Edwards

    Amra appoints new VP of North American sales Jeremy Edwards. Klas Themner and Simon Hager also join its Sweden base. ... Simon Hager (pictured right) also joins the office as its European Sales Manager after leading the global digital pathology offering

  • M3 Europe appoints new business director M3 Europe appoints new business director

    Tim Ringrose, CEO of M3 Europe, said: “ Paul's extensive knowledge of healthcare and multichannel strategies strengthens M3's ability to advise and service the growing demand for effective digital engagement ... from healthcare companies looking to get

  • Senior hires at Precision Health Media Senior hires at Precision Health Media

    Fontana has more than 13 years of digital ad sales experience, most recently as director-digital ad sales at AMC Networks. ... Previously, he held key digital ad sales positions at MTV Networks &TV Guide, where he worked closely with leading CPG, OTC and

  • PAN appoints Sarah Verhoeff as an associate director PAN appoints Sarah Verhoeff as an associate director

    Describing itself as being about 'influential creativity', PAN won Highly Commended at the recent PM Society Advertising Awards in the Digital Sales Aid category for its Avamys campaign for GlaxoSmithKline.

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Latest from PMHub

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