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Digital Strategy

This page shows the latest Digital Strategy news and features for those working in and with pharma, biotech and healthcare.

Launch leaders' blog part 2

Launch leaders' blog part 2

Some companies are moving forward boldly with their launches, using a strong digital engagement strategy – usually with heavy early investment across key stakeholder groups. ... Digital channels have had a massive boost for 1:1 interactions, group

Latest news

  • Current and future trends for developing digital medical communications Current and future trends for developing digital medical communications

    Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more. ... Paul Hatton is the Group Digital Director of Synaptik Digital, a Nucleus Global agency.

  • The digital shift in pharma marketing The digital shift in pharma marketing

    Indegene’s surveys in 2016 and 2019 show a spike in digital spend. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Communiqué Awards 2020 is now open for entry Communiqué Awards 2020 is now open for entry

    Louise Dunn, Communications Consultant and Annabelle Sandeman, Global Head of Commercial Strategy, Huntsworth PLC have taken on the co-chair role for a second year. ... Excellence in Media Relations. Excellence in Social Media Strategy. Excellence in

  • Pharma Brand Planners' Blog (Part 3) Pharma Brand Planners' Blog (Part 3)

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... It’s also worth making a few distinctions: strategy does not mean tactics!

  • Communiqué Awards 2019 accepting entries Communiqué Awards 2019 accepting entries

    Categories include Excellence in Communications – Payers/Policymakers, Excellence in Media Relations, Excellence in Social Media Strategy and Excellence in Engagement through Digital Channels. ... Excellence in Media Relations. Excellence in Social

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Latest Intelligence

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Latest appointments

  • Pegasus gains a new managing director and digital lead Pegasus gains a new managing director and digital lead

    As managing director, Safeio has brought Jon Buckley (pictured right) to the team, who takes on the role of director of digital, strategy and insights. ... He joins Pegasus from digital marketing and advertising agency Cheil. Buckley has a wealth of

  • Makara Health bolsters team with six new hires Makara Health bolsters team with six new hires

    Appointments include new director, digital strategy and associate director, PR and communications. ... This includes the appointment of Ekta Rohra, who has joined the team as director, digital strategy.

  • Cuttsy + Cuttsy appoints healthcare education specialist Cuttsy + Cuttsy appoints healthcare education specialist

    Benson has previously worked with clients such as Android, Unilever, WWF and Co-op, and has expertise in branding, digital strategy and communications.

  • BioStrata strengthens team with two new hires BioStrata strengthens team with two new hires

    James Reeve and Kat Steer join the marketing agency. Cambridge, UK-based life science agency has expanded their PR, social strategy and digital services team with the addition of two senior ... By adding additional digital and communications expertise,

  • Dirk Poschenrieder joins Havas Life Dusseldorf Dirk Poschenrieder joins Havas Life Dusseldorf

    With more than 20 years of experience in health marketing Poschenrieder has worked for companies including Janssen ( J&J) as its digital marketing manager and at Razorfish Health as digital strategy ... director. Alfonoso Formariz, regional director

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Latest from PMHub

  • Demonstrating the value of HCP self-serve portals Demonstrating the value of HCP self-serve portals

    While pharma may understand the importance of data for steering digital strategy and individual online activities, most are drowning in a sea of data that they struggle to adequately understand or ... There has never been a more important time to embrace

  • BOLDSCIENCE BOLDSCIENCE

    Competitive intelligence. Creative and digital services including:. Digital insight and strategy. ... Multichannel applications. Creative branding and digital campaigns. MOA videos. Scientific visualization.

  • infill healthcare communication

    infill is a dynamic and innovative, international healthcare agency with > 25 years' experience in delivering healthcare communication, medical education and digital strategy to major pharmaceutical companies and international medical societies.

  • Lucid Group: Digital Delivery in Lockdown

    Always. We seamlessly pivoted to 100% digital delivery of programmes during the lockdown - delivering programmes to over 8.7k HCPs, reaching across 58% of the world. ... Patients have never needed us more than they do now. So, if you need help optimising

  • EPG Health launches Medthority, a medical website personalised for doctors and tailored for pharma EPG Health launches Medthority, a medical website personalised for doctors and tailored for pharma

    To develop Medthority, EPG Health partnered with Episerver, leveraging its Customer Centric Digital Experience Platform. ... EPG Health are an example of that, demonstrating an ambitious customer-centric focus and continuously optimising their Episerver

More from PMHub
Approximately 12 fully matching, plus 79 partially matching documents found.

COVID-19 Updates and Daily News

Featured jobs

PMHub

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Life Healthcare Communications

Life is a creative communications agency offering multi-channel solutions for the healthcare industry. We use a storytelling approach to turn...

Latest intelligence

Could formulary intelligence be your brand differentiator?
Proprietary research, and the COVID-19 experience, shows how formulary intelligence can drive competitive advantage at launch...
Lara Meyer
How COVID-19 is accelerating the threat of antimicrobial resistance
Why antimicrobial resistance needs to be addressed with the same urgency as COVID-19...
Improve clinical trials through patient journey mapping
Could patient journey mapping be your solution to improving clinical study recruitment and retention? While awareness of clinical studies is low across the population, it’s not the only issue. It’s...

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