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Digital Strategy

This page shows the latest Digital Strategy news and features for those working in and with pharma, biotech and healthcare.

Communiqué Awards 2019 accepting entries

Communiqué Awards 2019 accepting entries

Categories include Excellence in Communications – Payers/Policymakers, Excellence in Media Relations, Excellence in Social Media Strategy and Excellence in Engagement through Digital Channels. ... Excellence in Media Relations. Excellence in Social

Latest news

  • Ashfield partners with MIMS, WA Health wins new account and Lighthouse relocates Ashfield partners with MIMS, WA Health wins new account and Lighthouse relocates

    MIMS also provides scientific strategy services along with digital medication safety services.

  • Merck & Co picks Nike exec to be digital transformation leader Merck & Co picks Nike exec to be digital transformation leader

    Scholefield starts work at the US pharma giant on 29 October and will be responsible for leading Merck &Co's (MSD outside North America) IT and digital strategy, increasingly seen as ... Scholefield will be part of the company’s executive committee,

  • Virgo Health targets influencer marketing Virgo Health targets influencer marketing

    The term influencer marketing refers to a strategy to sway the opinion of a desired audience, and some pharma companies, including Janssen, are already engaging with influencers. ... Also on the panel was Virgo’s own digital creative strategy lead

  • KYNE bolsters digital offering KYNE bolsters digital offering

    Medit will take the helm of KYNE’s digital strategy. Speciality health communications agency KYNE is boosting its digital offering with the help of AI-focused group Medit. ... Under a new agreement, Julie O’Donnell, co-founder of Medit, will lead

  • Alex Butler and Matt Baker launch Foundry3 Alex Butler and Matt Baker launch Foundry3

    Prior to joining LEC in 2010, he served as director of digital communications and brand strategy at Huntsworth Health. ... Before moving agency-side in 2011, he spent more than a decade within pharma, including six years at J&J in various market access,

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Approximately 13 fully matching, plus 80 partially matching documents found.

Latest Intelligence

  • Measures for measures Measures for measures

    For years, companies have focused heavily on developing ‘digital strategy’ and, as data opportunities have increased with technological advancement, those strategies have spawned a dizzying range of digital KPIs. ... It’s the wrong way round.

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    An agency that spans both disciplines can help with this alignment.” Remember, digital strategy is dead In addition, launch teams need to ensure that digital is truly integrated into the marketing ... mix. “The brave recognise that ‘digital

  • European pharma pips North America in remote physician engagement, according to Indegene-TEVA survey European pharma pips North America in remote physician engagement, according to Indegene-TEVA survey

    Most of the respondents cite reasons such as the lack of a clear digital strategy, organisational mindset, regulatory and compliance concerns, and bandwidth limitations at the site of engagement for low ... Apart from striking a balance of frictionless

  • Digital mania - a question of value Digital mania - a question of value

    In a recent project we helped a pharma company to view the success of its digital strategy from its patients’ point of view: when trying to answer treatment queries, multiple website ... Sounds obvious but how much time do any of us spend on this when

  • Flight path: the long-haul journey Flight path: the long-haul journey

    Digital disruption has reset consumer expectations - to be successful, organisations need to be far more responsive. ... But in a global healthcare environment shaped by multiple and diverse stakeholders and influencers - and coloured by unpredictable

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Approximately 11 fully matching, plus 29 partially matching documents found.

Latest appointments

  • Cuttsy + Cuttsy appoints healthcare education specialist Cuttsy + Cuttsy appoints healthcare education specialist

    Benson has previously worked with clients such as Android, Unilever, WWF and Co-op, and has expertise in branding, digital strategy and communications.

  • BioStrata strengthens team with two new hires BioStrata strengthens team with two new hires

    James Reeve and Kat Steer join the marketing agency. Cambridge, UK-based life science agency has expanded their PR, social strategy and digital services team with the addition of two senior ... By adding additional digital and communications expertise,

  • Dirk Poschenrieder joins Havas Life Dusseldorf Dirk Poschenrieder joins Havas Life Dusseldorf

    With more than 20 years of experience in health marketing Poschenrieder has worked for companies including Janssen ( J&J) as its digital marketing manager and at Razorfish Health as digital strategy ... director. Alfonoso Formariz, regional director

  • Nitro Digital expands EMEA management team Nitro Digital expands EMEA management team

    accounts and international business development. With a background in digital marketing strategy, Melis’ role will see him focus on campaigns and planning client’s digital presence in Italy and in particular ... Europe. Jules Pancholi, managing

  • greyhealth group appoints digital strategy director greyhealth group appoints digital strategy director

    Tom Griffiths takes on the newly-created role. London-based greyhealth group has appointed Tom Griffiths to the newly-created role of digital strategy director, Europe. ... Griffiths brings 10 years of communications management experience to the new post,

More from appointments
Approximately 0 fully matching, plus 15 partially matching documents found.

Latest from PMHub

  • Measures for measures

    Dennis O’Brien, Lucid CEO, believes that the traditional method, in which digital strategy feeds into digital KPIs, needs reversing. ... It’s the wrong way round. Digital KPIs should instead be driven by – and feed into – the marketing

  • How Medisafe is using AI to improve patient adherence

    Dina Patel speaks to Omri Shor, Co-Founder and CEO of Medisafe, to find out how his medication management app is tackling the problem of poor adherence. Seventy-five percent of Americans have trouble taking their medicine as directed. This

  • Ashfield Healthcare Communications announces two new alliances with Argon Global Healthcare and MIMS

    For over 50 years, MIMS has been a trusted medical knowledge source dedicated to empowering healthcare professionals. MIMS’ diverse expertise ranges from data-driven marketing and events management to scientific strategy ... Today MIMS is present in

  • NHS Long Term Plan - Digital is firmly on the agenda. Are you ready?

    The message is clear. To keep pace with the NHS, pharma and healthcare companies must act now and refine their digital strategy to meet the needs of a transforming NHS. ... For commercial success, companies need to adapt to change and develop a new

  • What Pharma can learn from B2B digital trends

    And, pharma is no different. Digital transformation has changed B2B sales for good. ... For commercial success, companies need to adapt to change and develop a new strategy with digital at its very core, or risk losing ground to more progressive

More from PMHub
Approximately 11 fully matching, plus 82 partially matching documents found.

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Apex.co.uk Conferences, Events and Exhibition Stands

Apex.co.uk is one of the UK’s leading event and exhibition agencies, specialising in healthcare. We understand your communication goals, whether...

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From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
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Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation....
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