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Digital Strategy

This page shows the latest Digital Strategy news and features for those working in and with pharma, biotech and healthcare.

KYNE bolsters digital offering

KYNE bolsters digital offering

KYNE bolsters digital offering. Medit will take the helm of KYNE’s digital strategy. ... Under a new agreement, Julie O’Donnell, co-founder of Medit, will lead KYNE’s digital strategy and expand its digital resources as the company’s new global

Latest news

  • Alex Butler and Matt Baker launch Foundry3 Alex Butler and Matt Baker launch Foundry3

    Prior to joining LEC in 2010, he served as director of digital communications and brand strategy at Huntsworth Health. ... Before moving agency-side in 2011, he spent more than a decade within pharma, including six years at J&J in various market access,

  • Novartis telemedicine service to be ramped up in Ghana Novartis telemedicine service to be ramped up in Ghana

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Sanofi launches French eHealth laboratory 39BIS Sanofi launches French eHealth laboratory 39BIS

    With this location, we will be able to anchor Sanofi’s digital strategy and interact increasingly with the ecosystem, including startups, schools, incubators and large companies, ”Leroy said. ... Digital inspiration for pharma on mobile, social media,

  • Health and wellbeing agency Salt Thinking launched Health and wellbeing agency Salt Thinking launched

    Health and wellbeing agency Salt Thinking launched. The London-based firm will offer creative, digital and behavioural strategies. ... Salt Thinking will offer its pharmaceutical, health and wellbeing clients strategy, creative, digital, behavioural and

  • Signal strength Signal strength

    But to cite the digital revolution as the catalyst for the challenge is to miss a fundamental point: communication has always been a complex science. ... But we’re in danger of spreading our message too thinly and losing the impact, ”says Tom

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Latest Intelligence

  • European pharma pips North America in remote physician engagement, according to Indegene-TEVA survey European pharma pips North America in remote physician engagement, according to Indegene-TEVA survey

    Most of the respondents cite reasons such as the lack of a clear digital strategy, organisational mindset, regulatory and compliance concerns, and bandwidth limitations at the site of engagement for low ... Apart from striking a balance of frictionless

  • Digital mania - a question of value Digital mania - a question of value

    In a recent project we helped a pharma company to view the success of its digital strategy from its patients’point of view: when trying to answer treatment queries, multiple website ... Sounds obvious but how much time do any of us spend on this when

  • Flight path: the long-haul journey Flight path: the long-haul journey

    Digital disruption has reset consumer expectations - to be successful, organisations need to be far more responsive. ... But in a global healthcare environment shaped by multiple and diverse stakeholders and influencers - and coloured by unpredictable

  • Integrating digital biomarkers into precision medicine Integrating digital biomarkers into precision medicine

    How can we use digital biomarkers? Digital biomarkers can be integrated into an existing biomarker strategy as a complementary tool or as a stand-alone measure. ... An understanding of these factors can inform a digital biomarker development and

  • Tools for the digital world Tools for the digital world

    There is already some evidence that pharma can improve patient outcomes through the creation and use of digital tools. ... Lionel Bascles, Global Head of Clinical Sciences and Operations at Sanofi, said: “Wearables are a core component of Sanofi’s

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Approximately 11 fully matching, plus 28 partially matching documents found.

Latest appointments

  • Cuttsy + Cuttsy appoints healthcare education specialist Cuttsy + Cuttsy appoints healthcare education specialist

    Benson has previously worked with clients such as Android, Unilever, WWF and Co-op, and has expertise in branding, digital strategy and communications.

  • BioStrata strengthens team with two new hires BioStrata strengthens team with two new hires

    Cambridge, UK-based life science agency has expanded their PR, social strategy and digital services team with the addition of two senior hires. ... By adding additional digital and communications expertise, we are building upon our ability to create

  • Dirk Poschenrieder joins Havas Life Dusseldorf Dirk Poschenrieder joins Havas Life Dusseldorf

    With more than 20 years of experience in health marketing Poschenrieder has worked for companies including Janssen ( J&J) as its digital marketing manager and at Razorfish Health as digital strategy ... director. Alfonoso Formariz, regional director

  • Nitro Digital expands EMEA management team Nitro Digital expands EMEA management team

    Nitro Digital expands EMEA management team. And opens offices in Ireland, Italy and Pakistan. ... accounts and international business development. With a background in digital marketing strategy, Melis’role will see him focus on campaigns and planning

  • greyhealth group appoints digital strategy director greyhealth group appoints digital strategy director

    greyhealth group appoints digital strategy director. Tom Griffiths takes on the newly-created role. ... London-based greyhealth group has appointed Tom Griffiths to the newly-created role of digital strategy director, Europe.

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Approximately 0 fully matching, plus 15 partially matching documents found.

Latest from PMHub

  • Powerful digital content management for the life sciences

    It makes it easy for everyone to activate their brands by making their digital communications much more agile.”. ... The agency works with more than 35 life science brands, providing digital strategy and innovative content, specialist digital tools and

  • Hanson Zandi Press Release

    Hanson Zandi has a 30-year track record creating world-class campaigns across the pharma and medical device sectors, delivering brand strategy, digital communications, education, market access and patient engagement services

  • Digital trends in B2B sales - how far behind is Pharma?

    The modern approach to B2B sales is data-driven, and enabled by digital tools. ... For commercial success, companies need to adapt to change and develop a new strategy with digital at its very core, or risk losing ground to more progressive competitors.

  • What pharma marketers can learn from growth hacking?

    Savvy digital marketers— Gain a deep understand of all digital media, it’ s no longer a nice-to-have. ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing for pharma on our blog: . And find out why

  • The Challenges Of UX In Healthcare: Technology To Change Lives

    The Challenges Of UX In Healthcare: Technology To Change Lives. Blue Latitude Health Director and Head of Customer Experience Elisa Del Galdo explores the latest digital healthcare trends and reveals the ... Closer collaboration between the GP’ s using

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Approximately 12 fully matching, plus 30 partially matching documents found.

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