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Digital Strategy

This page shows the latest Digital Strategy news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 3)

Pharma Brand Planners' Blog (Part 3)

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... It’s also worth making a few distinctions: strategy does not mean tactics!

Latest news

  • Communiqué Awards 2019 accepting entries Communiqué Awards 2019 accepting entries

    Categories include Excellence in Communications – Payers/Policymakers, Excellence in Media Relations, Excellence in Social Media Strategy and Excellence in Engagement through Digital Channels. ... Excellence in Media Relations. Excellence in Social

  • Ashfield partners with MIMS, WA Health wins new account and Lighthouse relocates Ashfield partners with MIMS, WA Health wins new account and Lighthouse relocates

    MIMS also provides scientific strategy services along with digital medication safety services.

  • Merck & Co picks Nike exec to be digital transformation leader Merck & Co picks Nike exec to be digital transformation leader

    Scholefield starts work at the US pharma giant on 29 October and will be responsible for leading Merck &Co's (MSD outside North America) IT and digital strategy, increasingly seen as ... Scholefield will be part of the company’s executive committee,

  • Virgo Health targets influencer marketing Virgo Health targets influencer marketing

    The term influencer marketing refers to a strategy to sway the opinion of a desired audience, and some pharma companies, including Janssen, are already engaging with influencers. ... Also on the panel was Virgo’s own digital creative strategy lead

  • KYNE bolsters digital offering KYNE bolsters digital offering

    Medit will take the helm of KYNE’s digital strategy. Speciality health communications agency KYNE is boosting its digital offering with the help of AI-focused group Medit. ... Under a new agreement, Julie O’Donnell, co-founder of Medit, will lead

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Latest Intelligence

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Latest appointments

  • Makara Health bolsters team with six new hires Makara Health bolsters team with six new hires

    Appointments include new director, digital strategy and associate director, PR and communications. ... This includes the appointment of Ekta Rohra, who has joined the team as director, digital strategy.

  • Cuttsy + Cuttsy appoints healthcare education specialist Cuttsy + Cuttsy appoints healthcare education specialist

    Benson has previously worked with clients such as Android, Unilever, WWF and Co-op, and has expertise in branding, digital strategy and communications.

  • BioStrata strengthens team with two new hires BioStrata strengthens team with two new hires

    James Reeve and Kat Steer join the marketing agency. Cambridge, UK-based life science agency has expanded their PR, social strategy and digital services team with the addition of two senior ... By adding additional digital and communications expertise,

  • Dirk Poschenrieder joins Havas Life Dusseldorf Dirk Poschenrieder joins Havas Life Dusseldorf

    With more than 20 years of experience in health marketing Poschenrieder has worked for companies including Janssen ( J&J) as its digital marketing manager and at Razorfish Health as digital strategy ... director. Alfonoso Formariz, regional director

  • Nitro Digital expands EMEA management team Nitro Digital expands EMEA management team

    accounts and international business development. With a background in digital marketing strategy, Melis’ role will see him focus on campaigns and planning client’s digital presence in Italy and in particular ... Europe. Jules Pancholi, managing

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Havas Lynx Group

We are the Havas Lynx Group. Devoted to fresh thinking. Changing the way the world does healthcare communications for the...

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