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Digital Strategy

This page shows the latest Digital Strategy news and features for those working in and with pharma, biotech and healthcare.

Alex Butler and Matt Baker launch Foundry3

Alex Butler and Matt Baker launch Foundry3

Prior to joining LEC in 2010, he served as director of digital communications and brand strategy at Huntsworth Health. ... Before moving agency-side in 2011, he spent more than a decade within pharma, including six years at J&J in various market access,

Latest news

  • Novartis telemedicine service to be ramped up in Ghana Novartis telemedicine service to be ramped up in Ghana

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Sanofi launches French eHealth laboratory 39BIS Sanofi launches French eHealth laboratory 39BIS

    With this location, we will be able to anchor Sanofi’s digital strategy and interact increasingly with the ecosystem, including startups, schools, incubators and large companies, ”Leroy said. ... Digital inspiration for pharma on mobile, social media,

  • Health and wellbeing agency Salt Thinking launched Health and wellbeing agency Salt Thinking launched

    Health and wellbeing agency Salt Thinking launched. The London-based firm will offer creative, digital and behavioural strategies. ... Salt Thinking will offer its pharmaceutical, health and wellbeing clients strategy, creative, digital, behavioural and

  • Signal strength Signal strength

    But to cite the digital revolution as the catalyst for the challenge is to miss a fundamental point: communication has always been a complex science. ... But we’re in danger of spreading our message too thinly and losing the impact, ”says Tom

  • Novartis looks outside pharma for digital transformation Novartis looks outside pharma for digital transformation

    Bodson will join the Swiss pharma firm in January, when he will be responsible for creating and executing a company-wide digital strategy. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Approximately 13 fully matching, plus 81 partially matching documents found.

Latest Intelligence

  • Digital mania - a question of value Digital mania - a question of value

    In a recent project we helped a pharma company to view the success of its digital strategy from its patients’point of view: when trying to answer treatment queries, multiple website ... Sounds obvious but how much time do any of us spend on this when

  • Flight path: the long-haul journey Flight path: the long-haul journey

    Digital disruption has reset consumer expectations - to be successful, organisations need to be far more responsive. ... But in a global healthcare environment shaped by multiple and diverse stakeholders and influencers - and coloured by unpredictable

  • Integrating digital biomarkers into precision medicine Integrating digital biomarkers into precision medicine

    How can we use digital biomarkers? Digital biomarkers can be integrated into an existing biomarker strategy as a complementary tool or as a stand-alone measure. ... An understanding of these factors can inform a digital biomarker development and

  • Tools for the digital world Tools for the digital world

    There is already some evidence that pharma can improve patient outcomes through the creation and use of digital tools. ... Lionel Bascles, Global Head of Clinical Sciences and Operations at Sanofi, said: “Wearables are a core component of Sanofi’s

  • Embracing multi-channel in the digital age Embracing multi-channel in the digital age

    The pharmaceutical industry has been a little slow in adapting to the digital revolution. ... preferences, over and above a company’s digital strategy.

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Approximately 11 fully matching, plus 27 partially matching documents found.

Latest appointments

  • Cuttsy + Cuttsy appoints healthcare education specialist Cuttsy + Cuttsy appoints healthcare education specialist

    Benson has previously worked with clients such as Android, Unilever, WWF and Co-op, and has expertise in branding, digital strategy and communications.

  • BioStrata strengthens team with two new hires BioStrata strengthens team with two new hires

    Cambridge, UK-based life science agency has expanded their PR, social strategy and digital services team with the addition of two senior hires. ... By adding additional digital and communications expertise, we are building upon our ability to create

  • Dirk Poschenrieder joins Havas Life Dusseldorf Dirk Poschenrieder joins Havas Life Dusseldorf

    With more than 20 years of experience in health marketing Poschenrieder has worked for companies including Janssen ( J&J) as its digital marketing manager and at Razorfish Health as digital strategy ... director. Alfonoso Formariz, regional director

  • Nitro Digital expands EMEA management team Nitro Digital expands EMEA management team

    Nitro Digital expands EMEA management team. And opens offices in Ireland, Italy and Pakistan. ... accounts and international business development. With a background in digital marketing strategy, Melis’role will see him focus on campaigns and planning

  • greyhealth group appoints digital strategy director greyhealth group appoints digital strategy director

    greyhealth group appoints digital strategy director. Tom Griffiths takes on the newly-created role. ... London-based greyhealth group has appointed Tom Griffiths to the newly-created role of digital strategy director, Europe.

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Approximately 0 fully matching, plus 15 partially matching documents found.

Latest from PMHub

  • Keeping the faith: 3 ways to partner with your client to create innovative digital strategy

    Keeping the faith: 3 ways to partner with your client to create innovative digital strategy. ... How do we, as digital communicators, work with clients to create innovative digital strategy?

  • Navigating the social media waters in healthcare

    Navigating the social media waters in healthcare. 020 8939 2450. Address:. 1 Indigo House. Holbrooke Place. Richmond. Surrey.

  • Multi-channel Marketing Brand Planning Methodology

    The next two phases, Design and Develop, enable the brand strategy to be translated into a multi-channel marketing plan. ... Download a PDF version here - . Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing

  • The patient will see you now

    devices, which has truly created these possibilities, nudging healthcare onto the verge of true digital transformation. ... done to support the delivery of the ‘ NHS Digital Strategy’, which outlines the path forward for digital innovation in the

  • The MCM Maturity Assessment Tool

    your very own MCM Maturity Profile which will show your strengths and weaknesses across six multi-channel marketing dimensions— Strategy, Media, Content, Data &Analytics, Martech and KPIs. ... Read more about our thoughts on multi-channel marketing,

More from PMHub
Approximately 10 fully matching, plus 36 partially matching documents found.

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Merrill Brink International

Merrill Brink International is a leading provider of life sciences, legal, financial, manufacturing and corporate language solutions for global companies....

Latest intelligence

No Voice, No Choice
Adelphi Research UK’s insights help to campaign for change in the Mental Health Act...
Island
Pharma’s isolated islands of innovation
With service design and technology often failing the patient, why perspective on improving outcomes need to change...
Uncertainty, austerity and Brexit
What does it mean for the life science sector?...

Infographics