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digital tools

This page shows the latest digital tools news and features for those working in and with pharma, biotech and healthcare.

Four digital health trends set to reinvent and re-energise pharma

Four digital health trends set to reinvent and re-energise pharma

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Amanda Glasgow is Head of Experience, EMEA, at digital consultancy Appnovation. 21st November 2019.

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  • Combining hard technology with human skills Combining hard technology with human skills

    Investment in digital. So where is that investment going? The ‘multichannel rep’ is growing in strength, with reps increasingly equipped with digital tools like tablet e-Detailing and approved email. ... In terms of the adoption of digital

  • The power of high-value, highly relevant content to support clinical decisions The power of high-value, highly relevant content to support clinical decisions

    their expert clinical analysis to their peers in a range of convenient digital formats – including videos and podcasts. ... For example, we helped one of our pharma clients use digital engagement tools to foster a greater understanding between two key

  • Breaking free Breaking free

    Digital tools can enable an individual to develop a better level of coping – improving self-efficacy to help them respond confidently to behavioural barriers.”. ... Digital tools, properly designed and based on deep user understanding, can deliver

  • Healthcare communications in the mobile age Healthcare communications in the mobile age

    By Matt Royle. The digital healthcare landscape is shifting and evolving at pace, but are we moving fast enough to keep up? ... With the suite of digital tools available to us, we have a clear opportunity to advance our strategies and move beyond

  • Measures for measures Measures for measures

    Digital tools not only give us an amazing ability to reach and connect with our target audiences, they enable us to understand what customers are doing in ways that have never ... So how do you do it? End-to-end metrics. “The key is to establish –

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