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direct-to-consumer

This page shows the latest direct-to-consumer news and features for those working in and with pharma, biotech and healthcare.

FDA changes its mind on 23andMe's genetic testing kits

FDA changes its mind on 23andMe's genetic testing kits

what is expected to open the door for more direct-to-consumer (DTC) genetic test approvals. ... The FDA has embraced innovation and has empowered individuals by authorising direct access to this information.

Latest news

  • GSK throws gauntlet down to Merck with shingles vaccine data GSK throws gauntlet down to Merck with shingles vaccine data

    does not respond so well to Merck &Co's Zostavax, the only approved shingles vaccine on the market. ... Zostavax was a $750m product for Merck last year, but started to see sales fall back marginally after benefiting from a major direct-to-consumer (DTC)

  • Novartis says Cosentyx is 'outpacing competitors' Novartis says Cosentyx is 'outpacing competitors'

    Novartis says it will expand its US salesforce by 50% and start direct-to-consumer (DTC) advertising to help redress the balance, as well as trumpet the recommendations for the new ... Particular attention is given in its presentations to two new

  • The tribe has spoken The tribe has spoken

    A few weeks ago the American Medical Association (AMA) took an historic vote in favour of a ban on all direct-to-consumer advertising of drugs and medical devices. ... Report on risks and benefits. ISPOR's Direct to Consumer Advertisements Working Group

  • AZ and Ironwood to file IBS drug linaclotide in China next year AZ and Ironwood to file IBS drug linaclotide in China next year

    quickly with prescription growth said to be up 65% last year on the back of a direct-to-consumer (DTC) advertising campaign. ... bid to expand its business in emerging markets, one of six growth platforms intended to drive annual sales to $45bn by 2023.

  • The role of pharma in the digital world of patient and doctors The role of pharma in the digital world of patient and doctors

    the world, so most of our interactions in Europe [where direct-to-consumer advertising is banned] are with healthcare professionals. “ ... can have a role to play as much as the patient groups do.”.

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  • A new picture A new picture

    A new picture. Changing the route to brand growth. I started my career in consumer advertising. ... You may be able to drive patients to their doctors with a compelling direct-to-consumer campaign and enjoy short-term success; but if physicians are not

  • It’s time for pharma companies to become household names It’s time for pharma companies to become household names

    especially given direct-to-consumer (DTC) regulations. ... Surely it's time to get proactive about how the industry is perceived?

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