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direct-to-consumer

This page shows the latest direct-to-consumer news and features for those working in and with pharma, biotech and healthcare.

AbbVie preps uterine fibroid filing after phase 3 win

life. AbbVie says it is now planning to file its first applications for the drug in uterine fibroids in mid-2019. ... early 2019.”It’s planning a major direct-to-consumer (DTC) advertising campaign to support the roll-out in the US.

Latest news

  • Democrats regain control of House in mid-terms Democrats regain control of House in mid-terms

    direct-to-consumer (DTC) drug advertising. ... Healthcare was top of the agenda in the mid-terms along with immigration, according to exit polls.

  • US pricing plan slammed for imposing “foreign price controls” US pricing plan slammed for imposing “foreign price controls”

    US pricing plan slammed for imposing “ foreign price controls”. Trump returns to popular theme ahead of mid-term elections. ... prevent ‘middlemen’taking a cut of a medicine’s price, and placing list prices in direct-to-consumer (DTC) drug

  • Let's throw it against the wall and see what sticks... Let's throw it against the wall and see what sticks...

    Management and Budget (OMB) to effectively mandate the inclusion of drug prices in direct-to-consumer advertising.1 And, make no mistake about it, this is receiving some serious support. ... we should simply forget about drug prices. But it does mean

  • US says medicine ads should include list prices US says medicine ads should include list prices

    The US government has said pharma companies should disclose the list price of products in direct-to-consumer TV advertising, as part of its push to bring down prescription drug prices. ... tackle the issue, as with the advertising plans, “we have the

  • FDA changes its mind on 23andMe's genetic testing kits FDA changes its mind on 23andMe's genetic testing kits

    what is expected to open the door for more direct-to-consumer (DTC) genetic test approvals. ... The FDA has embraced innovation and has empowered individuals by authorising direct access to this information.

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  • A new picture A new picture

    A new picture. Changing the route to brand growth. I started my career in consumer advertising. ... You may be able to drive patients to their doctors with a compelling direct-to-consumer campaign and enjoy short-term success; but if physicians are not

  • It’s time for pharma companies to become household names It’s time for pharma companies to become household names

    especially given direct-to-consumer (DTC) regulations. ... Surely it's time to get proactive about how the industry is perceived?

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Wordbird is a healthcare communications agency with creative, compelling copy at its heart....

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World Pancreatic Cancer Day 2018: Combating misconceptions in pancreatic cancer
Patients diagnosed with pancreatic cancer face a dismal prognosis, with the disease having the lowest survival rate of all major cancers. In spite of this, pancreatic cancer research is chronically...
World Diabetes Day: Interaction and impact of diabetes on mental health
For World Diabetes Day on the 14th November 2018, Nisha Shahrukh - Medical Writer at Mednet Group has written an article depicting the impact diabetes has on mental health. Including...
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Innovation in merger control and the impact on the pharmaceutical sector
Is focusing on pipeline products enough to assess regulatory risks?...

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