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WHITE PAPER: Marketing fulfilment – a balancing act

A guide to super-charging this ‘make or break’ element of your marketing function

IGNIFI

VIDEO: Discover the power of IF

IF you could rely on high-quality creative advertising and marketing services, delivered on-time, on-budget and hassle-free, would that make a difference to your performance? IGNIFI can help.

IGNIFI

- PMLiVE

Is print the new vinyl?

The release of the National Medical Readership Survey prompts the inevitable discussion about the role of print vs. other channels in the marketing mix, when targeting GPs and HCPs generally...

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Teva acquires Allergan’s generics operations in $38.8bn deal

Also discloses $500m agreement to purchase the Irish firm’s distribution business

- PMLiVE

Print health ad spend in US remains buoyant

Companies paid $45m on advertising in professional print journals in January 2014, a 7 per cent rise year-on-year

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