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DTC advertising

This page shows the latest DTC advertising news and features for those working in and with pharma, biotech and healthcare.

AbbVie preps uterine fibroid filing after phase 3 win

AbbVie preps uterine fibroid filing after phase 3 win

early 2019.” It’s planning a major direct-to-consumer (DTC) advertising campaign to support the roll-out in the US.

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  • Country report: The healthcare market in Brazil Country report: The healthcare market in Brazil

    A new raft of restrictive rules on advertising has been introduced. ... Unlike the situation in the US, direct-to-consumer (DTC) advertising of prescription drugs is illegal, with only dermocosmetics, OTC and phytotherapeutic products able to use this

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