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DTC advertising

This page shows the latest DTC advertising news and features for those working in and with pharma, biotech and healthcare.

ASA bans two Botox ads

ASA bans two Botox ads

The UK's Advertising Standard Authority has forced two private healthcare clinics to remove adverts for the drug Botox from their website homepages. ... Both Wales-based Dermaskin Clinics and London's HB Health were judged to have breached the ASA code,

Latest news

  • AstraZeneca advertises Crestor with ‘fun’ TV spot AstraZeneca advertises Crestor with ‘fun’ TV spot

    Entertaining. Engaging”. The company maintained its belief that direct-to-consumer (DTC) advertising is key to “ raising disease awareness and encouraging medication adherence”, but acknowledged that today's consumers need to

  • Amgen buoyant as profits rise in Q3 Amgen buoyant as profits rise in Q3

    direct-to-consumer (DTC) and caregiver advertising.

  • Direct access

    some. Supporters of DTC advertising argue that communicating directly to consumers is protected by the pharmaceutical industry's Constitutional rights concerning commercial speech under the First Amendment. ... The next frontier. As the debate

  • Symbiotic relationship

    The huge increase in the use of DTC advertising in the US in the 1980s gave rise to new accusations of 'undue influence' on consumer behaviour and 'disease mongering'.

  • Sea change?

    The usual complainants railed heavily against it, and the initiative floundered in the face of the EP's belief that it was an attempt to introduce DTC advertising by the back ... and advertising.

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Latest Intelligence

  • Country report: The healthcare market in Brazil Country report: The healthcare market in Brazil

    A new raft of restrictive rules on advertising has been introduced. ... Unlike the situation in the US, direct-to-consumer (DTC) advertising of prescription drugs is illegal, with only dermocosmetics, OTC and phytotherapeutic products able to use this

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Approximately 0 fully matching, plus 1 partially matching documents found.

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HAVAS LYNX

Welcome to HAVAS LYNX, a leading global healthcare communications group....

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