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DTC advertising

This page shows the latest DTC advertising news and features for those working in and with pharma, biotech and healthcare.

AbbVie preps uterine fibroid filing after phase 3 win

AbbVie preps uterine fibroid filing after phase 3 win

early 2019.” It’s planning a major direct-to-consumer (DTC) advertising campaign to support the roll-out in the US.

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  • Country report: The healthcare market in Brazil Country report: The healthcare market in Brazil

    A new raft of restrictive rules on advertising has been introduced. ... Unlike the situation in the US, direct-to-consumer (DTC) advertising of prescription drugs is illegal, with only dermocosmetics, OTC and phytotherapeutic products able to use this

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OPEN Health

OPEN Health is a family of expert practices, working in partnership to drive positive change in healthcare communications & market...

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Are you ready for the digital health revolution?
In this edition of Delta magazine, we explore how rapid digitalization has transformed the care pathway and reveal how life science companies can succeed in the digital age....
#DemandDiversity: Can new medical publication guidelines help fix diversity in clinical trials?
Over the last 8 months, JAMA have been working on a new set of guidelines for research papers looking to publish with them, which is summarised in their latest editorial...
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Empowering patients empowers results
Patient-centricity is key when it comes to creating a more flexible, efficient and modern process for clinical trials...

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