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DTC advertising

This page shows the latest DTC advertising news and features for those working in and with pharma, biotech and healthcare.

AbbVie preps uterine fibroid filing after phase 3 win

AbbVie preps uterine fibroid filing after phase 3 win

early 2019.” It’s planning a major direct-to-consumer (DTC) advertising campaign to support the roll-out in the US.

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  • Country report: The healthcare market in Brazil Country report: The healthcare market in Brazil

    A new raft of restrictive rules on advertising has been introduced. ... Unlike the situation in the US, direct-to-consumer (DTC) advertising of prescription drugs is illegal, with only dermocosmetics, OTC and phytotherapeutic products able to use this

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Six Degrees Medical Consulting

Partnering with top global pharmaceutical companies, we push the boundaries to create meaningful, impactful and lasting learning opportunities. We leverage...

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Report: Achieving launch excellence in the challenging healthcare markets of today
Our in-depth report is based on original data and expert interviews, which coupled with our own experience, ensures we give you the best recommendations for achieving launch success in challenging...
What is blockchain and why should i care - Richard Springham
Four Health - Emerging Technologies The power of blockchain lies in the fact it can prove that a unique event occurred at a certain time with out the need to...
NHS medicines optimisation milestone
Steve How, Paul Midgley and Oli Hudson, of the Wilmington Healthcare Consulting Team, explore the implications of Adalimumab’s recent European patent expiry...

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