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- PMLiVE

E-detailing

- PMLiVE

Navigating the social media waters in healthcare

Regulations shouldn't prevent creative and engaging social media content

- PMLiVE

Integration – beyond the buzzword

What it should be and how it can work in practice

- PMLiVE

Being social – harnessing the power of social media

With around 2.8 billion people using social media today, it’s a powerful force – one that encompasses a broad spectrum of websites and applications. In addition to well-known websites like Facebook,...

Porterhouse Medical Group

GSK hands new chief digital officer a transformative remit

Karenann Terrell will join the pharma firm from Walmart

- PMLiVE

Engaging the digital healthcare professional

How to plan relevant customer strategies in the digital age

The Pharma Multi-channel Marketing Maturity Model

The Pharma Multi-channel Marketing Maturity Model

Download our Pharma Multi-channel Marketing Maturity Model which provides a useful one-page ready-reckoner to see where you are on your multi-channel marketing journey.

An agency called Owen

- PMLiVE

Managing medication non-adherence

How pharma can play its part by driving adherence through engaging solutions

- PMLiVE

Being social

Harnessing the power of social media

Seven ways that digital has changed pharma marketing

We often think about digital transformation as being something that is going to impact the industry rather than a process that is very much underway. While big changes are definitely...

Anthill Agency

The new pharma marketing playbook

Do you know about the 5 key areas that must be in your pharma marketing playbook?

An agency called Owen

Sanofi continues pharma’s trend of ditching the corporate blog

Will integrate Speaking of Sanofi content into its main US website

- PMLiVE

Smart solutions

How technology could help pharma breathe new life into branded respiratory drugs

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