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- PMLiVE

E-detailing

- PMLiVE

HRA Pharma takes to social media to support its ellaOne brand

Launches new Facebook and Twitter channels for its morning after pill

16 Generation Now

The impact of the millennial healthcare professional on our world

Havas Lynx

- PMLiVE

Threepipe wins digital transformation account for Sinclair Pharma

London-based comms agency appointed to drive growth

Generation Now: the impact of the millennial HCP on our world

Millennials are criticised as narcissistic, entitled and technology-obsessed, but our new campaign shows millennial healthcare professionals – mHCPs – in a different light. They have certainly grown up in a...

Havas Lynx

How personalising multichannel improves customer experience

You’ve started your multichannel journey, and your customer-facing staff are connecting healthcare professionals to new channels. Great! Providing content in other channels extends customer relationships. Now, with HCP access at...

Anthill Agency

- PMLiVE

Otsuka refiles ‘digital’ medicine for mental illness

Soluble sensor tracks drug ingestion and shares information with HCPs

What’s next after e-detailing?

You have your e-detailing system in place and are now thinking about multichannel. You want to provide a seamless customer experience across all channels – websites, apps, social media platforms,...

Anthill Agency

- PMLiVE

Strategic planning in the digital age

How to be digitally effective

Strategic planning: a state of flux

Challenging the state of the pharma industry

The simple test for great pharma digital communication

What do great life science digital communications look like? Try asking yourself this simple question and see how well your e-detailing and multichannel communications match up.

Anthill Agency

- PMLiVE

Are celebrities bad for your health… communications?

The premium on the famous means their social media interactions can be valuable for comms and disease awareness

- PMLiVE

Healthcare transformation and innovation

The healthcare and technology revolution

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