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- PMLiVE

E-detailing

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Digital blooms: multichannel marketing in China

The evolution of marketing and its increasing use of new channels is as relevant to China as it is to mature pharma markets

What will pharma’s digital future look like?

Take our 5-minute survey and have your say on the shape of digital marketing in 2014

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How Pfizer reclaimed its Twitter brand

Company explains how it took back its name on the social network

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Eveo lands in London

Eveo's UK presence to be led by Cheslea Goodman

Pfizer finally acquires the @pfizer name on Twitter

Will streamline its existing @pfizer_news account

Guide to Customer Experience for Pharma

Guide to Customer Experience for Pharma

Find out how to overcome your customer experience challenges

Blue Latitude Health

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Novartis adds Facebook personalisation to sight campaign

Features the viewer's own pictures from the social network

The problem with the new

Avoid being labelled either ‘risk taker’ or ‘Luddite’ by being a ‘considered adopter’

The social world of serendipity

Going beyond ‘fishing where the fish are’

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Novartis tops leaderboard at PM Society Digital Media Awards

Secures four wins for two separate campaigns

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Online doctor collaboration demonstrates value

Developer says web and mobile app iConsult has helped diagnose thousands of cases

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‘Biomedical Facebook’ launches to speed up cancer research

Europe's Granatum.org aims to connect pharma, academia and other research bodies

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