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- PMLiVE

E-detailing

Pharma digital spending up 40 per cent

But overall marketing investments saw no increase in 2012

- PMLiVE

The incredible journey: multichannel communications with HCPs

Management tools to optimise multichannel communications with HCPs

ABPI publishes updated guidance on pharmacovigilance and digital media

In a guest blog, the ABPI's Esteban Herrero-Martinez explains what changes to European pharmacovigilance legislation mean for ABPI members

- PMLiVE

Look who’s talking (2.0): How technology is shaping healthcare communications

Despite rhetoric to the contrary, the healthcare conversation has not changed - it’s only just started. Is technology helping to shift the dynamics of healthcare communications?

PatientsLikeMe launches clinical trial search tool for patients

Online community wants to match patients to suitable studies

- PMLiVE

Novartis turns from social networking to apps for trial recruitment

Launches iPhone and Android cancer trial app in the US

China: Engagement strategies

As China grows apace, digital is increasingly being used to engage both customers and patients

NHS hopes to narrow the digital divide in health

Will provide funding for new 'digital health hubs'

Digital: Everyone has to keep learning

In a guest blog, Faisal Ahmed says that when it comes to digital we all have to learn and keep on learning

- PMLiVE

NHS launches health app library

Will feature smartphone apps reviewed for clinical safety by the UK health service

- PMLiVE

New digital marketing agency The Earthworks unveiled

UK-based venture launched by Open Health, Alex Butler and Carwyn Jones

- PMLiVE

UK doctors get online patient access guidance

RCGP looks at practicalities of giving patients online access to records and services

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