e-trial

This page shows the latest e-trial news and features for those working in and with pharma, biotech and healthcare.

Lilly gets EMA nod for Verzenio in breast cancer

Verzenio’s approvals are based on the results of the MONARCH 2 (second-line) and MONARCH 3 (first-line) studies, and Lilly is also running a phase III trial called MONARCH ... In the meantime, Novartis is fighting back with the MONALEESA-7 trial, which

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IBM teams up with Teva for global eHealth collaboration

Clinical trial matching. Meanwhile, IBM's deal with contract research organisation ICON will see it target patient recruitment with a Watson-powered 'instantaneous clinical trial matching solution'. ... This will be applied to breast, lung, colon and

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Rethinking trials: the pros and cons of protocol amendments

However, when anifrolumab fell short in the earlier trial, the firm opted to rejig the protocol with a new endpoint, BICLA. ... AstraZeneca spokesman Matthew Kent said: “The BICLA was chosen as the primary endpoint for TULIP 2, following a full

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How to create a multi-channel marketing strategy and plan

For example for HCPs in the Product Launch phase the relationship stages may be A) unaware B) aware C) interest D) consider E) evaluate and F) trial.

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WHITE PAPER: Why do men die younger?: It’s a commonly accepted fact that women outlive men. Wherever you live, there’s a good chance that men will die on average eight years earlier than women. Is this an...
3 tips to show patient diversity in your clinical trial materials: Here are some useful tips to help get your hands on authentically diverse stock photos....
Virtual congresses: video thrilled the cardio tsar: Chris Ross explores the key learnings from a year of virtual congresses...