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Edelman

This page shows the latest Edelman news and features for those working in and with pharma, biotech and healthcare.

New digital director for 90TEN

New digital director for 90TEN

Prior to this, he worked at Ruder Finn, Yahoo! and Edelman. Ged is tasked with bolstering 90TEN’s expertise to deliver insights-driven, multichannel campaigns that combine an earned-first and ... The team has also welcomed account managers Kirsty

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Latest Intelligence

  • Trust: the ultimate elevator Trust: the ultimate elevator

    According to the annual Edelman Trust Barometer report, while healthcare is hardly the most distrusted of institutions (unsurprisingly, in our era of ‘fake news’ that dishonour falls to the media), there ... But, beyond the concerns of the general

  • An increasingly polarised world offers the opportunity for healthcare organisations to build trust by turning inwards An increasingly polarised world offers the opportunity for healthcare organisations to build trust by turning inwards

    The largest annual survey of trust in the world – the Edelman Trust Barometer – showed nearly half of the mass population believe that the system is failing them, yet there is one ... Dr Eleanor Read, Senior Director, Edelman.

  • Trust me, I’m from pharma Trust me, I’m from pharma

    Last year, for example, Edelman’s Trust Barometer showed that, while trust in pharma had increased by 4%, almost half (49%) of respondents distrusted the industry and, in the US alone,

  • Doing more with less: when ‘client-centricity’ matters most Doing more with less: when ‘client-centricity’ matters most

    The Edelman Trust Barometer is all about earning trust. We often use our annual survey results to inform client programmes. ... Angela Mahaney is a Senior Director at Edelman Health, a leading global communications marketing firm helping business and

  • Is trust in healthcare improving? Is trust in healthcare improving?

    Edelman’s Annual Trust Barometer for 2017 painted a sobering picture of trust around the globe with a collapse in trust in all four of the major institutions studied - business, government, ... In 17 years of Edelman’s Annual Trust Barometer, which

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Latest appointments

  • New faces at W2O, 90TEN and Porterhouse New faces at W2O, 90TEN and Porterhouse

    Hawker joins the company from Edelman, where she led the London-based health team as managing director.

  • Changes at Oxford PharmaGenesis, Reynolds-Mackenzie and more Changes at Oxford PharmaGenesis, Reynolds-Mackenzie and more

    With over 18 years’ healthcare communications experience, Bramham joins Reynolds-MacKenzie from Edelman, where she was a senior director overseeing the UK health business.

  • Health Unlimited bolsters PR team Health Unlimited bolsters PR team

    Prior to Bartling’s new appointment, she headed the London health offering for Edelman and has also held roles for the American College of Healthcare Executives and the American Medial Association.

  • Building trust in our industry Building trust in our industry

    For the last 18 years the Edelman Trust Barometer has tracked levels of trust across the world in the four institutions of business, government, media and NGOs. ... Carolyn Paul is global managing director, health and European health chair at Edelman.

  • W2O bolsters its commercialisation offering W2O bolsters its commercialisation offering

    Joining the network from Edelman, Glaze previously led the design and implementation of its US market access communications offering.

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Oxford University Press

Oxford University Press publishes over 100 prestigious, highly cited, and authoritative medical journals, many in collaboration with some of the...

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