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edetailing

This page shows the latest edetailing news and features for those working in and with pharma, biotech and healthcare.

La La Land? The myth of multichannel excellence

La La Land? The myth of multichannel excellence

By comparison, pharma’s channel tactics are much more conventional. The Multichannel Maturometer reveals the most widely-used tactics include eDetailing (84%), pharma-owned websites (71%), direct (58%) and email marketing

Latest news

  • Haymarket Media acquires digital agency Haymarket Media acquires digital agency

    Integrating our DIAGRAM eDetailing platform and the Medical Bag website with Haymarket's expansive reach to healthcare providers will benefit out existing clients as well as Haymarket's.”.

  • Tablet detailing Tablet detailing

    As customer expectations increase, so must pharma's approach

  • All eyes on pharma in Brazil All eyes on pharma in Brazil

    populated. Many of these challenges can be tackled through multichannel approaches such as telephone or edetailing, but this requires a good level of infrastructure, which is not consistent across the country.

  • Growing digital influence

    Social media and viral marketing tools, website design, remote eDetailing, face-to-face eDetailing, are just some of the projects that are now regularly coming our way.

  • Grab attention

    eDetailing and the development of online brand portals are some of the more established ways that big pharma is catering for doctors' preference to learn on their own terms and in ... physicians owned a smart phone and 17 per cent used them for edetailing

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Latest Intelligence

  • Benchmarking product launches via online networks Benchmarking product launches via online networks

    Sven’ s digital channel experience includes:. Sales force, congresses, newsletters, eDetailing, Healthcare portals, Disease awareness websites &media promotion, web conferencing, mobile, social media and community management.

  • China: Engagement strategies China: Engagement strategies

    consultations. Online discussions, eDetailing, webcasting or even use of social media is not unusual among the majority of Chinese physicians – they see it as an easy and convenient way to engage

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