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educational
This page shows the latest educational news and features for those working in and with pharma, biotech and healthcare.
Pharma Brand Planners' Blog (Part 3)
value and access), processes, people (roles and resources), physical evidence (tangible promotional or educational materials), positioning, purpose (personality, emotion, the reason your brand exists) and partnerships (advocacy, technology companies,
Latest news
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A real eye-opener
The beauty of the interactive BRFSS website is that it allows us to change our filters and we can actually look all the ‘poor’ responses by gender or age or educational
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GSK to reverse ‘no KOLs’ policy, admitting it has hit marketing
The effect of this has been that our educational programmes have not been as widely available, or seen as compelling to HCPs, compared to other company programmes.".
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Your excellent marketing team: let the world know about it
From working co-operatively with healthcare professionals to supporting their educational needs, and from launching new medicines to creating added value services, PMEA aims to provide a channel for our
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Your health is about more than just your health
Things like educational attainment, income, residential and racial segregation, and gender. ... A lower education in and of itself has the potential to cause enough damage to an individual’s health simply by virtue of our knowledge about the
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Saatchi & Saatchi Wellness launches annual design competition
Teams up with British educational charity to support emerging talent. London-based advertising agency Saatchi &Saatchi Wellness has partnered up with educational charity D&AD Design to support creative talent.
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Latest Intelligence
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Breaking from tradition - social media at medical congresses
Offline, congress stands are stacked with useful educational resources, but all too often, online we see pharmaceutical companies using congresses as a time to ‘shout’ about their latest corporate accomplishment; in ... In the online space, this
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The social dilemma: is it time for pharma to join the party?
For example, physicians spend on average 180 minutes a week watching online video content for educational purposes, while two-thirds of doctors with mobile devices use them to source and share
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Turning learning into action: the challenge of behaviour change
However, merely addressing different learning styles is not sufficient; the context in which a given communication or educational initiative is delivered is critical in order to ensure the audience is receptive
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From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
In response to patient-centric directives, the International Society for Medical Publication Professionals (ISMPP), the global not-for-profit organisation for medical publication professionals, engaged in educational activities on patient
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Nudge-nudge, think-think
For instance, a digital programme aimed at managing diabetes includes health coaching, online group support, educational content and tools. ... According to the review, programmes that include educational outreach and ‘relational restructuring’ –
More from intelligence
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Latest appointments
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Weekly comms appointments
He will also create disease/mechanism of action narratives and visuals, product messaging and disease education along with peer-to-peer educational and promotional materials.
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M3 appoints Simon Walker as director of education
M3 has appointed Simon Walker to lead its educational arm as it increases its multi-country med ed services. ... He joins at an important stage of growth as we build and strengthen our educational offering.
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Former Novartis exec Richard Smith joins EMD Serono
well as financial, educational and emotional support.
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Dr Martine Dehlinger-Kremer becomes EUCROF president
Representing over 300 CROs across Europe, Dr Dehlinger-Kremer will be responsible for developing the foundation's educational activities and overseeing its plans for expansion.
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Pfizer appoints chief scientific officer
Dr Isacson joins the pharma giant from Harvard Medical School, where he is a professor of neurology, and will continue to serve in an educational role while at Pfizer.
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Latest from PMHub
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A Magical Future – A year on from the graduate scheme
I was greeted with a talented and passionate group of individuals with whom I would spend the next 8 weeks going through an intensive and educational training programme.
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Lucid Group supercharges its client services team with four spellbinding new hires
Kristen has worked on a wide variety of educational initiatives in various therapeutic areas, including dermatology, rheumatology, and the rare disease space. “I am so excited to be joining such a
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Changing healthcare, one film at a time
Successfully marrying educational content with an entertaining format can help to truly maximise audience engagement. ... Entertaining an audience often isn’t the primary remit for educational healthcare campaigns.
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The role of brain health in treating MS
In the UK we don’t have a proper MS community. We’re trying to create that with a group called The MS Academy, which is an educational organisation.
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Good data is nothing without advocacy
the impact on social media. These KPIs will allow you to measure the impact of a given educational intervention and assess whether it has achieved its original objectives. ... At Porterhouse Medical, we have developed evidence‑based tools designed to
More from PMHub
Approximately 1 fully matching, plus 139 partially matching documents found.
Featured jobs
- Account Director, Healthcare Communications
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Salary TBC
- FREELANCE Account Director – Healthcare Advertising – London – 3...
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Competitive Daily Rates
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Account Director – UK Office
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Excellent salary and benefits
- Senior Account Executive – Account Manager – Healthcare Advertis...
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£32000 - £43000 Bonus Benfits
- Senior Medical Writer, Healthcare Advertising Agency
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£45, 000 – £50, 000
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- AZ, Merck’s Lynparza scores market-expanding clinical success
- Moving annual total (MAT)
- Roche undercuts price of Bayer cancer drug after winning FDA approval
- Leaked no-deal Brexit document forecasts widespread shortages
- FDA rejects Sarepta’s new Duchenne drug over safety fears
- Novo Nordisk shareholder revolt reaches Europe
PMHub
Consulting at McCann Health
We are the strategic consultancy of McCann Health. We combine fresh and creative thinking with scientific and strategic depth...
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