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emotional intelligence

This page shows the latest emotional intelligence news and features for those working in and with pharma, biotech and healthcare.

The state of trust

The state of trust

Roche’s Seeruthun agreed. “Human contact and emotional intelligence is really important, ”he explained, “I haven’t heard of a computer that can hold my hand. ... It’s human contact that blends intelligence and compassion. And I don’t think

Latest news

  • Sharing the 'chimp' and its effect on decision-making Sharing the 'chimp' and its effect on decision-making

    Sharing the 'chimp' and its effect on decision-making. Pharma needs to learn how to dial up its emotional connectivity. ... He contends that even though our Chimp exerts a powerful emotional pull on us, we can and must manage it.

  • Emotional connection helps build trust in pharma products

    Emotional connection helps build trust in pharma products. Can be just as important as a product's functional characteristics, according US study. ... in a product was dependent on its functional attributes, perception of the manufacturer as well as

  • Emotional Intelligence Emotional Intelligence

    Emotional Intelligence. Emma Price wants nothing less than an emotional reaction. ... Well, I'm not quite sure actually. When I look at pharma ads I try and gauge an emotional reaction – that's if the layout leaves any space after the headline,

  • 2011 BOBI awards - winners and pictures

    Panel-Judged Awards. Best Customer Insight - Sponsor: CSL. Winner: Emotional intelligence: How understanding motivations helped Pfizer revitalise a 20 year old brand. ... From: Denham Lansdell, Takeda UK; Kruti Popat, Takeda UK. Individual Awards –

  • Practice makes perfect

    Finding an emotive, rather than clinical, common ground often makes the engaging proposition more robust – here emotional intelligence needs to be applied.

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Latest from PMHub

  • Emotional Intelligence and Blended Learning in Healthcare

    Emotional Intelligence and Blended Learning in Healthcare. EI and emotional selling are rising up the agenda when it comes to healthcare training. ... Emotional Intelligence (EI), popularly defined as ‘ the ability to monitor one’ s own and other

  • Empathology: The science of being someone else

    Empathy is a key attribute of emotional intelligence, or EQ, which is prized by some companies almost as highly as IQ. ... That's just extra-somatic projection. What would be more useful is to occupy someone else's thoughts and senses - to live in their

  • Emotional Intelligence and Blended Learning in Healthcare

    Emotional Intelligence and Blended Learning in Healthcare. EI and emotional selling are rising up the agenda when it comes to healthcare training. ... Emotional Intelligence (EI), popularly defined as ‘ the ability to monitor one’ s own and other

  • Empathology: The science of being someone else

    Empathy is a key attribute of emotional intelligence, or EQ, which is prized by some companies almost as highly as IQ. ... That's just extra-somatic projection. What would be more useful is to occupy someone else's thoughts and senses - to live in their

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WCG is an independent, global agency specialising in healthcare communications. Our value as a company is about being the positive...

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