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empathy
This page shows the latest empathy news and features for those working in and with pharma, biotech and healthcare.
Mearns & Pike, Electric Putty and Evoke KYNE make a clean sweep at Communiqué 2020
This resulted in a 27% increase in empathy and understanding of Crohn’s and colitis and a significant decrease in apathy towards the impact that these conditions can have on daily
Latest news
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Policy and public health: patient preferences
empathy and information exchange.
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Deep Value
Deep medicine, says Topol, requires deep phenotyping (ie, masses of data), deep learning (ie, processing that data into knowledge) and deep empathy (by the doctor, to the patient). ... Finally, deep value requires deep empathy, this time by the payer for
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The Global Awards 2016 finalists announced
WorldHealth. Among the campaigns shortlisted for their achievement in communicating wellness beyond the barriers of language and culture is GSW Worldwide's epilepsy awareness initiative, 'The Empathy Project', on behalf of
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Turning healthcare on its head
Shortcomings typically boiled down to communication, the empathy of HCPs or anxieties caused by poorly presented or non-existent patient information.
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Defining value: has anyone asked the patient?
Patient empathy. In the complex world of cancer care, objective analysis from eminent oncologists and health economists, can never truly empathise with the real-world challenges patients with cancer face.
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Latest Intelligence
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Frankenstein and the art of communication
offers patients and physicians, or empathy with external factors such as limited bed space, that makes your product particularly pertinent.
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Case study: 'Everybody's Different'
ED, and creates empathy and positive bystander behaviour to tackle the commonly associated problem of bullying.The book has received acclaim from patients and carers globally. ... The existing literature was also primarily medically focused and did not
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Case study: What we're made of
Having held a number of focus groups, we identified that while current marketing and messaging provided sympathy, it lacked empathy for key stakeholders.
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Understanding the patient journey
EMPATHY. While we have talked about patients being ‘customers’, more importantly they are real people, with emotions. ... Without empathy, you will never be able to get to the heart of the patient journey.
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What pharma marketers can learn from Disney
No matter what the channel, content needs to have scientific integrity, empathy and impact. ... Our audience, whether it’s HCPs or patients, demands content that has its origins firmly rooted in science, as empathy can mean different things, from
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Latest from PMHub
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In the precision medicine era, the line between products and services is blurred
We also created empathy maps, another tool from the service design toolkit, to visually articulate what we know about the customers. ... Once we completed the CAR-T patient and caregiver empathy maps, we created the CAR-T journey.
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Patient-related factors that can impact patient recruitment
Developing a persona builds empathy, and it allows you to communicate with your patient in a way that suits them, putting your patient’s preferences first, and ultimately have a positive
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Emotion-driven clinical trial marketing: A missed opportunity?
Through this understanding, you’re able to bring genuine empathy into your campaigns. ... Research professor Brené Brown describes empathy as “feeling with people”, which can help keep a human and patient-focussed approach within everything you
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How patient experience mapping can improve patient recruitment
It means you can help them to overcome obstacles with empathy and knowledge, allowing their experience to be the best it can be. ... But developing a persona builds empathy, and it allows you to communicate with your patient in a way that suits them.
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COUCH Health supports MS Trust raise awareness with a new campaign that puts everyday life into perspective
experience greater empathy from those around them, and from wider society.
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Approximately 2 fully matching, plus 34 partially matching documents found.
COVID-19 Updates and Daily News
Featured jobs
- BioNTech bolsters COVID-19 vaccine capacity with Novartis deal
- New medical communications agency BOLDSCIENCE launches
- Novacyt launches diagnostic test to differentiate between COVID-19 and flu
- Moderna inks R&D agreements with Vertex and Chiesi
- FDA approves Roche’s Actemra COVID-19 trial
- Shionogi's Gram-negative antibiotic launches in the UK
- Live Webinar: Medical Modeling in Virtual Reality
- Live Webinar: Telemedicine & the Digitization of Medicine post COVID-19
- Havas Health & You Launches Behind the Mask, a Global Research Initiative to Document Health Experiences During the COVID-19 Pandemic and Beyond
- AZ’s Tagrisso cuts risk of EGFR-positive NSCLC spreading to the brain
- BMS eyes approval for second Opdivo combo in kidney cancer
- Pfizer’s ALK inhibitor Lorbrena hits the mark in head-to-head lung cancer trial
PMHub
Say Communications
Influencing positive behaviours and delivering change is what drives us, using thought leadership, education, social and professional engagement and compelling,...
Latest intelligence
- InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping
- Learn how a client engaged 18 rheumatologist advisors over 6 months to create a patient journey map for SLE....
- Alone we can do so little, together we can do so much
- Collaboration is at the heart of successful patient engagement and effective healthcare provision. But in such a complex, nuanced network, true collaborations are rare. So how can we, as an...
- 7 important considerations for creating an inclusive clinical trial website
- You might have noticed that all of us here at COUCH Health are big advocates for taking action to improve diversity and inclusion in the world of clinical research. ‘Taking...
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