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empathy

This page shows the latest empathy news and features for those working in and with pharma, biotech and healthcare.

Mearns & Pike, Electric Putty and Evoke KYNE make a clean sweep at Communiqué 2020

Mearns & Pike, Electric Putty and Evoke KYNE make a clean sweep at Communiqué 2020

This resulted in a 27% increase in empathy and understanding of Crohn’s and colitis and a significant decrease in apathy towards the impact that these conditions can have on daily

Latest news

  • Policy and public health: patient preferences Policy and public health: patient preferences

    empathy and information exchange.

  • Deep Value Deep Value

    Deep medicine, says Topol, requires deep phenotyping (ie, masses of data), deep learning (ie, processing that data into knowledge) and deep empathy (by the doctor, to the patient). ... Finally, deep value requires deep empathy, this time by the payer for

  • The Global Awards 2016 finalists announced The Global Awards 2016 finalists announced

    WorldHealth. Among the campaigns shortlisted for their achievement in communicating wellness beyond the barriers of language and culture is GSW Worldwide's epilepsy awareness initiative, 'The Empathy Project', on behalf of

  • Turning healthcare on its head Turning healthcare on its head

    Shortcomings typically boiled down to communication, the empathy of HCPs or anxieties caused by poorly presented or non-existent patient information.

  • Defining value: has anyone asked the patient? Defining value: has anyone asked the patient?

    Patient empathy. In the complex world of cancer care, objective analysis from eminent oncologists and health economists, can never truly empathise with the real-world challenges patients with cancer face.

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Latest Intelligence

  • Frankenstein and the art of communication Frankenstein and the art of communication

    offers patients and physicians, or empathy with external factors such as limited bed space, that makes your product particularly pertinent.

  • Case study: 'Everybody's Different' Case study: 'Everybody's Different'

    ED, and creates empathy and positive bystander behaviour to tackle the commonly associated problem of bullying.The book has received acclaim from patients and carers globally. ... The existing literature was also primarily medically focused and did not

  • Case study: What we're made of Case study: What we're made of

    Having held a number of focus groups, we identified that while current marketing and messaging provided sympathy, it lacked empathy for key stakeholders.

  • Understanding the patient journey Understanding the patient journey

    EMPATHY. While we have talked about patients being ‘customers’, more importantly they are real people, with emotions. ... Without empathy, you will never be able to get to the heart of the patient journey.

  • What pharma marketers can learn from Disney

    No matter what the channel, content needs to have scientific integrity, empathy and impact. ... Our audience, whether it’s HCPs or patients, demands content that has its origins firmly rooted in science, as empathy can mean different things, from

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