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EPG Health Media

This page shows the latest EPG Health Media news and features for those working in and with pharma, biotech and healthcare.

The beauty and the beast of customer experience

The beauty and the beast of customer experience

of rules exist,” says Chris Cooper, managing director, EPG Health Media. “ ... Blue Latitude Health. “

Latest news

  • A New View A New View

    Good marketing - by definition, marketing effectiveness - requires us to understand and change the behaviour of a customer group,” says Chris Cooper, managing director, EPG Health Media. “ ... It's about partnering with providers to fix the health

  • Two-thirds of HCPs access drug data online every week Two-thirds of HCPs access drug data online every week

    EPG Health Media's survey of over 200 healthcare professionals also found that 69% of HCPs search out and read treatment strategies and guidelines online. ... Commenting on the upgrade, Chris Cooper, managing director of EPG Health Media, said: “ What

  • Connected Healthcare Connected Healthcare

    prescriptions. Meanwhile, research by EPG Health Media suggests that scepticism about information supplied by pharma is present, but this does not reduce their willingness to engage if the information is productagnostic. ... Healthcare IT. Aside from

  • Toe the line Toe the line

    are best suited to ensure companies' engagement in social media is compliant and keeps public health as the primary objective. ... A March 2010 survey, 'Social Media and Healthcare', by EPG Health Media, covering healthcare consumers in France, Germany,

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Latest Intelligence

  • Artificial intelligence: could pharma lead the way? Artificial intelligence: could pharma lead the way?

    Chris Cooper is the founder and chief executive of EPG Health Media, a digital communications business and publisher of epgonline.org, the website for healthcare professionals.

  • Behavioural marketing and its effectiveness Behavioural marketing and its effectiveness

    EPG Health Media's research study 'Pharmaceutical industry: HCP engagement (2015)'uncovered gaps between HCP demand and pharma supply of medical information, with industry participants indicating a good awareness of this ... Tib Catania is group

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