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EPG Health Media

This page shows the latest EPG Health Media news and features for those working in and with pharma, biotech and healthcare.

The beauty and the beast of customer experience

The beauty and the beast of customer experience

of rules exist,” says Chris Cooper, managing director, EPG Health Media. “ ... Blue Latitude Health. “

Latest news

  • A New View A New View

    Good marketing - by definition, marketing effectiveness - requires us to understand and change the behaviour of a customer group,” says Chris Cooper, managing director, EPG Health Media. “ ... It's about partnering with providers to fix the health

  • Two-thirds of HCPs access drug data online every week Two-thirds of HCPs access drug data online every week

    EPG Health Media's survey of over 200 healthcare professionals also found that 69% of HCPs search out and read treatment strategies and guidelines online. ... Commenting on the upgrade, Chris Cooper, managing director of EPG Health Media, said: “ What

  • Connected Healthcare Connected Healthcare

    prescriptions. Meanwhile, research by EPG Health Media suggests that scepticism about information supplied by pharma is present, but this does not reduce their willingness to engage if the information is productagnostic. ... Healthcare IT. Aside from

  • Toe the line Toe the line

    are best suited to ensure companies' engagement in social media is compliant and keeps public health as the primary objective. ... A March 2010 survey, 'Social Media and Healthcare', by EPG Health Media, covering healthcare consumers in France, Germany,

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Approximately 3 fully matching, plus 2 partially matching documents found.

Latest Intelligence

  • Artificial intelligence: could pharma lead the way? Artificial intelligence: could pharma lead the way?

    Chris Cooper is the founder and chief executive of EPG Health Media, a digital communications business and publisher of epgonline.org, the website for healthcare professionals.

  • Behavioural marketing and its effectiveness Behavioural marketing and its effectiveness

    EPG Health Media's research study 'Pharmaceutical industry: HCP engagement (2015)'uncovered gaps between HCP demand and pharma supply of medical information, with industry participants indicating a good awareness of this ... Tib Catania is group

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Approximately 1 fully matching, plus 1 partially matching documents found.

Latest from PMHub

  • HCP Engagement Infographics

    These infographics show key insights from the EPG Health Media research study on HCP engagement and highlight the gaps or imbalances between HCP consumption and Industry provision of medical content.

  • NEW STUDY: THE EVOLVING MEETING LANDSCAPE

    NEW STUDY: THE EVOLVING MEETING LANDSCAPE. New research is underway into ‘ The Evolving Meeting Landscape: How HCP Demand and Industry Supply is Changing in a Multichannel World’. Combining data from HCPs and Industry, the study examines the

  • The future of medical content: The personal touch

    the right media is presented at the right time.

  • Stronger HCP engagement required?

    While many pharma companies have discussed HCP engagement, a recent  EPG Health media survey reports that only 15% of current pharma marketing activity is digital, so this suggests that there is ... A study by EPG Health Media, entitled ‘ Digital

  • How to access and engage with HCPs effectively

    There are  multiple channels involved, ranging from social media sites to medical industry forums, and to engage with HCPs fully means to immerse yourself in all these platforms. ... In a recent EPG Health Media survey, nearly 90% of HCPs claimed they

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Approximately 3 fully matching, plus 3 partially matching documents found.

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