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- PMLiVE

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- PMLiVE

From marketing to medical: Pharma’s informational source shift

The changing role of medical information in HCP communications pathways

- PMLiVE

The incredible journey: multichannel communications with HCPs

Management tools to optimise multichannel communications with HCPs

Blog the brand builder

This report looks into current practice in B2B marketing communications, the importance of online reputation, and the opportunities offered by social media. It confirms the move online and suggests that...

Say Communications

- PMLiVE

Patient Engagement – the Way Forward

We asked Melanie Kirk to tell us – in bite-sized chunks – how to build an integrated campaign for the patient

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