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EphMRA

This page shows the latest EphMRA news and features for those working in and with pharma, biotech and healthcare.

Kitchener’s Moustache and the Importance of Contextualisation

Kitchener’s Moustache and the Importance of Contextualisation

It is for this reason that the pharmaceutical body EphMRA is currently sponsoring a study to generate contextual norm data from doctors for frequently-used scales in BRIC countries.

Latest news

  • Building brand loyalty in pharma

    She is widely published in the pharmaceutical press and a board member of Ephmra.

  • Look beyond the label

    She is widely published in the pharmaceutical press and a board member of Ephmra.

  • Research besmirched

    If we review the ideal' plan leading up to a launch, as proposed by the European Pharmaceutical Marketing Research Association (EphMRA), the sheer volume of research is incredible, covering as it

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Latest Intelligence

  • Digging deeper to connect with the powerful force of patient understanding Digging deeper to connect with the powerful force of patient understanding

    The influences of carers and patients need to be central in a broader, holistic approach, believes Karsten Trautmann, president of EphMRA (European Pharmaceutical Market Research Association) the forum for strategic business ... The theme will feature

  • Coming to an understanding Coming to an understanding

    EphMRA’s Dr Thomas Hein on how market research in pharma has been changing. ... thinking is increased,” says Dr Thomas Hein, president of EphMRA and global director customer insights and strategy immunodiagnostics at Thermo Fisher Scientific.

  • Guiding decisions Guiding decisions

    And EphMRA keeps its members up to date about changes in these regulations as well. ... is president of EphMRA and global director customer insights and strategy immunodiagnostics at Thermo Fisher Scientific.

  • Offshoring data management Offshoring data management

    VP, global market research, at Bayer Healthcare Pharmaceuticals, and president of EphMRA (European Pharmaceutical Market Research Association).

  • Market researchers must become internal consultants Market researchers must become internal consultants

    How EphMRA can help. As the newly elected president of EphMRA, Hein has several priorities. ... Greater engagement. Under his leadership, EphMRA will engage with healthcare authorities about key issues.

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