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ethnography

This page shows the latest ethnography news and features for those working in and with pharma, biotech and healthcare.

Celgene launches 'edu-tainment' psoriasis awareness initiative

Celgene launches 'edu-tainment' psoriasis awareness initiative

To supplement that work, and further chart the patient experience, a home video ethnography project - P.S.LIVE - was created, where patients recorded insights into their life with psoriasis.

Latest news

  • Handle with care: patient-centric market research Handle with care: patient-centric market research

    Traditional ethnography, where one adopts a 'fly on the wall' approach and fully immerses themselves in a respondent's life is not to be undertaken lightly however.

  • Try co-creation for increased insights at less cost

    Take observation further. By contrast, ethnography (observation of customers or patients), an accepted approach for insight generation, is usually associated with a high price tag. ... Due to cost and time considerations, the pure approach of lengthy

  • Gaining a fuller picture

    Ethnography is recognised as a valuable form of consumer research for identifying emerging and unmet customer needs. ... Listening and learning. Xerox was one of the first companies to use applied ethnography globally.

  • Rich pickings

    Up close. Ethnography has its roots in the academic discipline of anthropology. ... Ethnography has the ability to dig deep and reveal the differences between these two perspectives in order to identify such things as:.

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  • Harnessing the power of ethnography in healthcare Harnessing the power of ethnography in healthcare

    What is ethnography? Ethnography is a term that originated in anthropology and refers to the systematic study of people and cultures by spending time living with them. ... Healthcare is obviously very different from the FMCG environment that first

  • Guiding decisions Guiding decisions

    Ethnography research. One of the approaches conducted more in recent years is ethnography research.

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