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- PMLiVE

evolution

How to provide affiliate-friendly content

To ensure that your core content gets used by affiliates, empowerment is key. Here are two simple strategies to achieve it.

Anthill Agency

Marketing excellence starts with benchmarking

Uncovering marketing strengths and weaknesses

The kind of data that affiliates want

The right kind of data builds affiliate support for international digital marketing.

Anthill Agency

- PMLiVE

Pharma is ‘getting lower returns on R&D’

And Deloitte says the number of drugs in late-stage trials tumbled by 16%

Amazon’s invasion

Jeff Bezos’ new move isn’t the problem you think it is - it’s worse

The big dilemma in international digital pharma marketing

How to get consistent international marketing while meeting local affiliates’ needs.

Anthill Agency

Digital transformation: What it means and how to get started

Digital transformation is one of those things that everyone seems to be talking about, yet no one really knows how to do it – or even what it is. So...

Anthill Agency

- PMLiVE

Stepping out

Securing behavioural change has become a global obsession that’s driving a step change in healthcare communications

- PMLiVE

The real-world data conundrum

How data is changing the healthcare industries

Pharma email marketing: Your top 12 tips

Used correctly, email can be one of the most effective and cost-efficient channels for a pharma company to use. To help you get the most from it, we've rounded up...

Anthill Agency

- PMLiVE

Adding value in emerging markets

What benefit do branded generics bring to patients around the world?

European venture funding for the life science sector

Trends in healthcare

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