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Exercise

This page shows the latest Exercise news and features for those working in and with pharma, biotech and healthcare.

bluebird bio lodges counterclaim against Spark Therapeutics

In response, bluebird bio’s counterclaim says Spark’s lawsuit is a ‘misguided exercise’, with the Philadelphia Business Journal reporting that the counterclaim argues that the word ‘spark’ is free to

Latest news

Lilly showcases tirzepatide type 2 diabetes data at ADA 2021

inadequately controlled with diet and exercise alone. ... Type 2 diabetes is a progressive disease, and many people with the condition have trouble reaching their A1C goals through diet and exercise.
Servier, Oncodesign select first preclinical candidate from Parkinson’s disease collaboration

Servier is also hoping that the product will gain investigational new drug (IND) status during 2022, which would enable the company to exercise its exclusive worldwide licensing option for the programme.
Sense of belonging

An example, perhaps, would be to recognise the individuals who sit in front of computer screens all day and don’t go out to exercise or just out to get some
AZ’s Farxiga has no significant benefit for hospitalised COVID-19 patients

Initially, Farxiga was approved in 2014 to improve glycemic control in adults with type 2 diabetes when administered alongside diet improvements and exercise.
BMS builds case for cardiovascular drug mavacamten with new analysis

When compared to placebo, patients on mavacamten had greater reductions in post-exercise LVOT gradient as well as improved symptom scores.

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Latest Intelligence

Why we need to look beyond cultural competency to fix the patient diversity challenge

Cultural competency has therefore become a tick-box exercise, rather than a solution. ... Due to its reflective approach, cultural safety becomes more than a tick-box exercise, as it promotes an ongoing element of self-reflection on clinical practices.
Alzheimer’s: the search for a cure

They include: smoking, excessive alcohol consumption, diabetes, depression, hypertension, hearing impairment and mid-life obesity, in addition to a lack of social contact and physical exercise.
Strategic launch planning: familiar framework, new mindset

one-off fieldwork exercise may not be so insightful.
Strategy experts: the real thing

It is in this mastery of relationships, as opposed to the exercise of formal power, that we observe the third essential element of being a strategy expert in this complex organisational
Understand, identify and partner with HCPs to improve patient support

In one post Paul Mason, a registrar in sports and exercise medicine, shared with his network that 1 in 5 type 2 diabetes patients also have autoimmune diabetes, so testing is

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Latest appointments

infill healthcare communication rebrands and appoints UK head

German agency infill has undertaken a rebranding exercise that will see it operate as infill healthcare communication as it looks expand its global reach.
Dr Maurice Chagnaud appointed as new CEO of Polpharma

As Polpharma CEO Dr Chagnaud will succeed Markus Sieger, who has been delegated by the Supervisory Board to exercise supervision over the company for the last six months, and who will
IMI appoints new chair of scientific committee

This re-thinking of the full drug development process is the most challenging and exciting exercise that I have experienced during my entire working life.

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Latest from PMHub

Day in the life of an emotive Art Director

We did an escape room once as a team building exercise. The whole agency was split into teams of 5, all competing for who will escape the fastest… Some great organised,
Starting a career in medical communications – experiences from the Nucleus Academy (part 2)

We also worked on a variety of solo and group assignments, including making videos and a pitch exercise, which all contributed to our building knowledge of MedComms; the group assignments were
Stick or Twist? Healthcare brands in a (post) COVID-19 world

Backing this up, a recent Mind Matter report reveals that most people are now adopting a proactive approach to managing their personal wellness, taking charge of their own exercise, nutrition and
We must be candid about our use of healthcare data if we want to win back public trust

That’s why it’s important we exercise honesty and openness with the public.
Is your clinical trial method tried and tested with patients in mind?

For example, there are huge benefits in using direct patient insights from advocacy groups, as well as conducting social listening exercises.

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fox&cat

up to your ears in it? some pressure is helpful but too much of the wrong sort quickly takes its...

Latest intelligence

The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel: Chris Ross conducts a literary-inspired review of pharma’s pursuit of communications excellence...
The key to psoriasis innovation? Dispelling the shadow of the JAK inhibitor: Powerful therapies that can improve skin clarity dominate the psoriasis landscape, so why are most patients stuck in a cycle of ineffective topicals? Fishawack Health explores the market and reveals...
Virtual Speaker Program: A Customer Story: Learn how we helped our client develop a virtual speaker program and roll out a series of regional peer-to-peer education sessions....

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