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eyeforpharma

This page shows the latest eyeforpharma news and features for those working in and with pharma, biotech and healthcare.

Inside the patient-centricity bubble

Inside the patient-centricity bubble

But despite the danger of becoming a cliché, if one thing was made clear at this year’s eyeforpharma conference held in the Spanish city of Barcelona, it’s that this

Latest news

  • IQVIA partners with Box IQVIA partners with Box

    Announced at the eyeforpharma conference in Barcelona last week, the new partnership will see IQVIA use the Box platform to help clients protect against security threats and boost clients’efforts in

  • Brexit: Medical research and the EU referendum Brexit: Medical research and the EU referendum

    Another interesting idea was floated at last year's eyeforpharma conference in Barcelona, where patient advocate Jack Whelan suggested that pharma should invest in educating primary care practitioners about clinical studies

  • Pharma needs to 'better articulate' its value to society Pharma needs to 'better articulate' its value to society

    Speaking at the Eyeforpharma conference in Barcelona this morning Almirall's CEO Eduardo Sanchiz said: "Let's recognise and be proud that few other industries provide the value to society that ... Sanchiz told Eyeforpharma: "We need to strike a much

  • A five-step plan for patient-centred digital communications A five-step plan for patient-centred digital communications

    A survey of 1, 600 pharma executives by eyeforpharma found that 85% of respondents agreed that patient-centricity is the best route to profitability.

  • Prioritise educating GPs over patients, says patient advocate Prioritise educating GPs over patients, says patient advocate

    Speaking at eyeforpharma's annual conference in Barcelona last week, Whelan, who has an incurable form of a rare blood cancer called Waldenstrom's macroglobulinemia, argued that a pragmatic approach to

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Latest Intelligence

  • Leo has its eyes on the prize Leo has its eyes on the prize

    care and exemplifying industry values at the recent eyeforpharma conference and awards.

  • 'Nothing about us without us' 'Nothing about us without us'

    As Ruth Wilson, global patient relations and advocacy at Teva, said at the 2016 eyeforpharma Europe summit on patient engagement: “Patients told us: if we are the end product, we should

  • Stronger together Stronger together

    When I think about patient-centricity and the focus on patients, it's not a new concept particularly,” Lilly president for Europe and Canada Andrew Hotchkiss said at the recent eyeforpharma ... The top-down approach has certainly been in evidence at

  • Integrating digital: developing a social conference Integrating digital: developing a social conference

    We started with the company's post-ASCO initiative. It offered, van Eijk told PME at eyeforpharma's Multichannel Marketing Summit in London in September, a “ unique opportunity for physicians worldwide ... Uptake was very good,” says van Eijk, who

  • Integrating multichannel marketing Integrating multichannel marketing

    And there is an eager audience for such capabilities with Jan van den Burg, VP commercial strategy, Veeva Europe, explaining at the recent eyeforpharma Barcelona 2014 conference that 2014 marks the ... subject at the eyeforpharma conference. “

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