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eyeforpharma Barcelona

This page shows the latest eyeforpharma Barcelona news and features for those working in and with pharma, biotech and healthcare.

NICE wants to stop saying ‘no’ – but needs pharma’s co-operation

NICE wants to stop saying ‘no’ – but needs pharma’s co-operation

Speaking at the international pharma conference eyeforpharma Barcelona last week, NICE’s chief executive Sir Andrew Dillon struck a conciliatory note with his audience, making it clear he understood the ... patients. Sir Andrew Dillon addresses the

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  • Stronger together Stronger together

    When I think about patient-centricity and the focus on patients, it's not a new concept particularly,” Lilly president for Europe and Canada Andrew Hotchkiss said at the recent eyeforpharma ... The top-down approach has certainly been in evidence at

  • Integrating multichannel marketing Integrating multichannel marketing

    And there is an eager audience for such capabilities with Jan van den Burg, VP commercial strategy, Veeva Europe, explaining at the recent eyeforpharma Barcelona 2014 conference that 2014 marks the ... subject at the eyeforpharma conference.

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A healthcare marketing agency that shares your passion for making things better. Our clients with solve real health problems every...

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Language barriers: Obesity has become a loaded word
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Spotlight interview: 15 minutes on digital in medical communications
Gemma Allen, Head of Digital Communications, OPEN Health takes 15 minutes to answer some key questions on digital in medical communications...
Generating data on long-term outcomes with gene and other advanced therapies
Gene therapy and advanced cell-based therapies offer patients hope and the potential to make them ‘chronically well’....

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