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Fake news

This page shows the latest Fake news news and features for those working in and with pharma, biotech and healthcare.

Creating communication magic, without tricks

Creating communication magic, without tricks

The magician’s trick of misdirection is one example of how politicians deflect attention away from less positive news. ... And especially now, when health is in the spotlight and with fake news and conspiracy theories abundant, the risk of such

Latest news

  • Don't hesitate, vaccinate! Don't hesitate, vaccinate!

    distracted by the prevalent fake news and scaremongering. ... For example, it might be as simple as demonstrating the vaccine does not contain meat or alcohol (areas of fake news which seem to be causing significant concern in some communities,

  • A happier new year? A happier new year?

    We also have a responsibility to champion the importance of the vaccination programmes and to help drown out the dangerous fake news that is still circulating.

  • Getting the balance right Getting the balance right

    Fake news and incomplete evidence. Before COVID-19, awareness and concerns around fake news were already mounting. ... The health communicators’ future role in helping combat fake news will certainly remain important, but will hopefully be continuing

  • Trust – years to build, seconds to break and forever to repair Trust – years to build, seconds to break and forever to repair

    I believe my small contribution in this area is important to help spread the news to the population about how vital it is to have realistic expectations. ... Communicating evidence and addressing fake new. s In the Edelman Trust Barometer, 67% of

  • With knowledge and position comes responsibility With knowledge and position comes responsibility

    Challenge the bad. Fake health news and non-scientific quackery is rife on social media. ... This includes press releases, clinical trial reports or published news articles.

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Latest Intelligence

  • How will COVID-19 affect uptake of vaccinations against other diseases? How will COVID-19 affect uptake of vaccinations against other diseases?

    However, conspiracy theorists are attracted. to pandemics like moths to a flame, allowing dangerous potential for ‘fake news’ to flourish unchecked.

  • Effectively communicating in a public health crisis Effectively communicating in a public health crisis

    This is just one of the many examples of the weird and dangerous fake news items making their way around the globe. ... Finally, in this digital age, with the overabundance of news and information, people are saturated with constant updates.

  • Managing virtual teams Managing virtual teams

    are vital to maintain employee confidence and lessen internal ‘fake news’ or speculation.

  • Trust: the ultimate elevator Trust: the ultimate elevator

    an age of a trust crisis. Fragmentation of information sources, a polarised political climate and the increasingly weaponised environment of social media in our age of ‘fake news’ have led to ... According to the annual Edelman Trust Barometer report

  • Is anybody listening? Is anybody listening?

    Consumers are becoming increasingly disillusioned by allegations of fake news, disinformation and high profile misuse of personal data. ... Consumers want truth. But as they become wise to the dark arts of fake news and media manipulation, their growing

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Latest appointments

  • Building trust in our industry Building trust in our industry

    As people search for the truth in the era of fake news, credentialled voices such as the company’s own scientific experts and academics are regaining their role as trusted spokespeople.

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Latest from PMHub

  • The rise of the healthcare social media influencer

    help healthcare companies to build trust,  especially in an era dominated by fake news with these individuals can also enable life science companies to elevate the patient voice in their communications,

  • Is communication killing the COVID-19 vaccine’s chance at success?

    A recent survey by Freckle found that 86% of people believe there is a fake news problem on Facebook. ... In order to combat this confusing communication and fake news, we need to move forward with clearer messages and advice.

  • Mistrust in medical research: a patient perspective

    Fake news can have a dire impact on the uptake of therapies and lead to mistrust in healthcare. ... With the increased spread of fake news, information from healthcare companies is rising in credibility.

  • Fake News” and Credibility in Medical Publishing

    Natalie Yeadon from Impetus Digital shares her thoughts on fighting fake news in Pharma and healthcare. ... In the era of COVID-19, fighting fake news and predatory journals has never been more important for Pharma.

  • Impetus Digital Impetus Digital

    Fake News” and Credibility in Medical Publishing. ... Natalie Yeadon from Impetus Digital shares her thoughts on fighting fake news in Pharma and healthcare.

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Approximately 2 fully matching, plus 11 partially matching documents found.

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