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Fake news

This page shows the latest Fake news news and features for those working in and with pharma, biotech and healthcare.

Trust – years to build, seconds to break and forever to repair

I believe my small contribution in this area is important to help spread the news to the population about how vital it is to have realistic expectations. ... Communicating evidence and addressing fake new. s In the Edelman Trust Barometer, 67% of

Latest news

With knowledge and position comes responsibility

Challenge the bad. Fake health news and non-scientific quackery is rife on social media. ... This includes press releases, clinical trial reports or published news articles.
20/20 vision

Fake news. Every day, more sources of information become available and with social influencers on the increase, fake news and ‘bad science’ will continue to infiltrate our lives. ... Communications professionals have a key role to play in helping
Q&A: Chris McPherson

In an era of fake news, he proves that there is still a market for ‘realness’.
Deadly measles outbreaks on the rise, social media called to account

Firms called on to fight anti-vax fake news. Around 21 million children around the world are missing out on measles vaccinations every year, raising the risk of the disease killing ... He called on social media firms such as Facebook and Instagram to do
AZ says dropping MedImmune will help ‘streamline’ its R&D

According to CEO Pascal Soriot – who dismissed the persistent rumours of his departure from AZ as ‘fake news’ in comments to analysts and reporters – the change to the structure is “designed

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Latest Intelligence

Effectively communicating in a public health crisis

This is just one of the many examples of the weird and dangerous fake news items making their way around the globe. ... Finally, in this digital age, with the overabundance of news and information, people are saturated with constant updates.
Managing virtual teams

are vital to maintain employee confidence and lessen internal ‘fake news’ or speculation.
Trust: the ultimate elevator

an age of a trust crisis. Fragmentation of information sources, a polarised political climate and the increasingly weaponised environment of social media in our age of ‘fake news’ have led to ... According to the annual Edelman Trust Barometer report
Is anybody listening?

Consumers are becoming increasingly disillusioned by allegations of fake news, disinformation and high profile misuse of personal data. ... Consumers want truth. But as they become wise to the dark arts of fake news and media manipulation, their growing
Crossing the digital divide between big pharma and real-world patients

Fake news – false, often sensational, information disseminated under the guise of news reporting – is the latest obstacle to be added to the landscape. ... The European Commission has called on Google, Facebook and Twitter to do more to tackle fake

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Latest appointments

Building trust in our industry

As people search for the truth in the era of fake news, credentialled voices such as the company’s own scientific experts and academics are regaining their role as trusted spokespeople.

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Latest from PMHub

“Fake News” and Credibility in Medical Publishing

Natalie Yeadon from Impetus Digital shares her thoughts on fighting fake news in Pharma and healthcare. ... In the era of COVID-19, fighting fake news and predatory journals has never been more important for Pharma.
Impetus Digital

Fake News” and Credibility in Medical Publishing. ... Natalie Yeadon from Impetus Digital shares her thoughts on fighting fake news in Pharma and healthcare.
Fake News is Bad for your Health

But the massive public health benefits of vaccination have been eroded by waves of fake news. ... In the current era of fake news, sadly, there is mistrust of experts, and this extends to the medical establishment.
'Fake news': battling misinformation in healthcare

Blue Latitude Account Executive Ford Stewart explores inaccurate reporting of healthcare innovations and the consequences of fake news for patients, healthcare professionals and the public. ... In an era where ‘fake news’ has become a trending phrase
GENERATION Z IS FEARFUL FOR THE FUTURE OF UK HEALTH SERVICES, SAYS NEW REPORT

They live in politically polarised times, full of uncertainty and ‘fake news’.

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