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This page shows the latest Fitbit news and features for those working in and with pharma, biotech and healthcare.

Going digital

Going digital

Today smartphone apps and devices such as Fitbit, the Apple Watch and other connected objects – such as connected blood pressure monitors – keep track of patient activity and generate valuable data.

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  • There is no such thing as good medical communications There is no such thing as good medical communications

    experienced – how did they know that you had purchased those running shoes and you might now be interested in a Fitbit?

  • Managing medication non-adherence Managing medication non-adherence

    Fitbit-type gadgets demonstrate that user engagement drops off after six months or so when data is simply descriptive and just provides a summary of what has happened in the past.

  • Here’s to all the bright sparks Here’s to all the bright sparks

    And you thought your Fitbit was cutting edge? Moving forward to 1628: William Harvey is the first person to explain precisely how blood is pumped around the body by the heart.

  • Don't you forget about me Don't you forget about me

    The 'hot right now' gang are focused on wearable health technology, capitalising on solutions for those who wear their FitBit, who share their running routes on Strava and have their Pocket

  • Healthcare costs Healthcare costs

    Devices such as those created by Apple, Fitbit and Jawbone offer tracking of not just steps, but blood pressure, heart rate, sleep patterns, temperature and more.

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