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Fitbit

This page shows the latest Fitbit news and features for those working in and with pharma, biotech and healthcare.

Coronavirus disruption scuppers Curium Pharma sale

Coronavirus disruption scuppers Curium Pharma sale

The Curium decision comes as other pharma companies waiting for approval for mergers and acquisitions – including AbbVie’s $63bn takeover of Allergan and Google’s $2.1bn deal to buy Fitbit –

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  • Back to the future Back to the future

    Business models that aimed to compete on customer intimacy were polarising between small audiences – so called health concierges – and mass markets, which is Fitbit’s emerging model.

  • Why digital is the solution to the healthcare crisis Why digital is the solution to the healthcare crisis

    The shift in consumer attitudes to embrace digital healthcare is already underway with apps to nudge health-impacting behaviours, whether it’s the Fitbit or Apple watch, the QuitNow!

  • There is no such thing as good medical communications There is no such thing as good medical communications

    experienced – how did they know that you had purchased those running shoes and you might now be interested in a Fitbit?

  • Managing medication non-adherence Managing medication non-adherence

    Fitbit-type gadgets demonstrate that user engagement drops off after six months or so when data is simply descriptive and just provides a summary of what has happened in the past.

  • Here’s to all the bright sparks Here’s to all the bright sparks

    And you thought your Fitbit was cutting edge? Moving forward to 1628: William Harvey is the first person to explain precisely how blood is pumped around the body by the heart.

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