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FMCG

This page shows the latest FMCG news and features for those working in and with pharma, biotech and healthcare.

The beauty and the beast of customer experience

The beauty and the beast of customer experience

If the challenge is to create experiences that are consistent across all of these touchpoints, it's undoubtedly more complex than in FMCG or other consumer industries.

Latest news

  • Key Accounts Key Accounts

    We also have to decide the scope of their engagement. The original KAM concept, borrowed from FMCG, was of category managers who took responsibility for managing large deals, often encompassing a

  • Digital influencer marketing Digital influencer marketing

    And they can be found in nearly all sectors and areas, whether that is healthcare, nutrition, FMCG, lifestyle, technology, fashion, cars, etc.

  • Media planning on a global scale Media planning on a global scale

    In the country marketing campaigns are predominantly nationally orientated. Compared to the fast-moving-consumer-goods (FMCG) industry, the pharmaceutical sector uses transnational co-operation opportunities and system solutions comparatively

  • Cleaning up pharma's supply chain Cleaning up pharma's supply chain

    marketplace. For example, we saw this in the FMCG sector in 2013 when 70 retailers joined forces to tackle supply chain risk in Bangladesh - but there is nothing to stop pharma

  • Pharma packaging for the digital future Pharma packaging for the digital future

    However, with many increasing numbers of drugs shifting into the over-the-counter sector, the need to draw from FMCG techniques and create packaging that has impact from the shelf out ... Pharma companies can learn from the mistakes that the early

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Latest Intelligence

  • Drug pricing

    Healthcare terms - Drug pricing.

  • Marketing

    Healthcare terms - Marketing.

  • Marketing excellence starts with benchmarking Marketing excellence starts with benchmarking

    Though rare in the pharmaceutical industry, routine objective measurement and external assessment of commercial plans is standard practice in other highly competitive industries, such as FMCG.

  • Adding value to company leadership Adding value to company leadership

    To succeed, anyone leading a pharma supply chain needs to be familiar with the practices of other sectors such as automotive, food and FMCG where innovation is more common. ... The entrepreneurial, commercial and customer-centric consumer health industry

  • The false economy of following the leader The false economy of following the leader

    Which is, of course, why consumer healthcare categories don’t have the same switch mobility as FMCG.

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Latest appointments

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Latest from PMHub

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