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FMCG

This page shows the latest FMCG news and features for those working in and with pharma, biotech and healthcare.

New hires at Havas Life Medicom

New hires at Havas Life Medicom

In her most recent position, Claudia worked at a digital advertising agency, focusing on paid Search and E-commerce for two FMCG accounts.

Latest news

  • The beauty and the beast of customer experience The beauty and the beast of customer experience

    If the challenge is to create experiences that are consistent across all of these touchpoints, it's undoubtedly more complex than in FMCG or other consumer industries.

  • Key Accounts Key Accounts

    We also have to decide the scope of their engagement. The original KAM concept, borrowed from FMCG, was of category managers who took responsibility for managing large deals, often encompassing a

  • Digital influencer marketing Digital influencer marketing

    And they can be found in nearly all sectors and areas, whether that is healthcare, nutrition, FMCG, lifestyle, technology, fashion, cars, etc.

  • Media planning on a global scale Media planning on a global scale

    In the country marketing campaigns are predominantly nationally orientated. Compared to the fast-moving-consumer-goods (FMCG) industry, the pharmaceutical sector uses transnational co-operation opportunities and system solutions comparatively

  • Cleaning up pharma's supply chain Cleaning up pharma's supply chain

    marketplace. . For example, we saw this in the FMCG sector in 2013 when 70 retailers joined forces to tackle supply chain risk in Bangladesh - but there is nothing to stop pharma

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Latest Intelligence

  • How long does it take to go from ‘like’ to ‘hate’? How long does it take to go from ‘like’ to ‘hate’?

    As a result there’s also something of a reckoning happening for those businesses who’ve historically invested heavily in social media, with marketing chiefs of FMCG leaders like Unilever publicly ... It’s as if pharma spent the first utopian days

  • Creativity in healthcare: driving transformative change Creativity in healthcare: driving transformative change

    Are we overall a creative industry? Or does creativity sit more naturally with FMCGs, free of the shackles of heavyweight restrictions?

  • Measures for measures Measures for measures

    The most cutting-edge examples of closed-loop marketing are often in FMCG markets, where data analytics unlocks a deeper understanding of target audiences and enables them to predict and influence

  • Trust me, I’m from pharma Trust me, I’m from pharma

    Many are adopting an FMCG mindset, treating patients as consumers and opening two-way dialogues to help uncover relevant, relatable and useful solutions.

  • Drug pricing

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