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FMCG

This page shows the latest FMCG news and features for those working in and with pharma, biotech and healthcare.

The beauty and the beast of customer experience

The beauty and the beast of customer experience

If the challenge is to create experiences that are consistent across all of these touchpoints, it's undoubtedly more complex than in FMCG or other consumer industries.

Latest news

  • Key Accounts Key Accounts

    We also have to decide the scope of their engagement. The original KAM concept, borrowed from FMCG, was of category managers who took responsibility for managing large deals, often encompassing a

  • Digital influencer marketing Digital influencer marketing

    And they can be found in nearly all sectors and areas, whether that is healthcare, nutrition, FMCG, lifestyle, technology, fashion, cars, etc.

  • Media planning on a global scale Media planning on a global scale

    In the country marketing campaigns are predominantly nationally orientated. Compared to the fast-moving-consumer-goods (FMCG) industry, the pharmaceutical sector uses transnational co-operation opportunities and system solutions comparatively

  • Cleaning up pharma's supply chain Cleaning up pharma's supply chain

    marketplace. . For example, we saw this in the FMCG sector in 2013 when 70 retailers joined forces to tackle supply chain risk in Bangladesh - but there is nothing to stop pharma

  • Pharma packaging for the digital future Pharma packaging for the digital future

    However, with many increasing numbers of drugs shifting into the over-the-counter sector, the need to draw from FMCG techniques and create packaging that has impact from the shelf out ... Pharma companies can learn from the mistakes that the early

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Latest Intelligence

  • Measures for measures Measures for measures

    The most cutting-edge examples of closed-loop marketing are often in FMCG markets, where data analytics unlocks a deeper understanding of target audiences and enables them to predict and influence

  • Trust me, I’m from pharma Trust me, I’m from pharma

    Many are adopting an FMCG mindset, treating patients as consumers and opening two-way dialogues to help uncover relevant, relatable and useful solutions.

  • Marketing

  • Drug pricing

  • Marketing excellence starts with benchmarking Marketing excellence starts with benchmarking

    Though rare in the pharmaceutical industry, routine objective measurement and external assessment of commercial plans is standard practice in other highly competitive industries, such as FMCG.

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Lucid Group Communications Limited

WE’RE ON A MISSION To enhance patients’ lives through communication that changes behaviour and improves patient health outcomes....

Latest intelligence

50 questions for delivering an exceptional healthcare brand experience
Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need...
The brand strategy revolution
Introducing a new tool for developing a stakeholder-centric brand, based on the experience your patients and their HCPs want and need....
How Medisafe is using AI to improve patient adherence
Dina Patel speaks to Omri Shor, Co-Founder and CEO of Medisafe, to find out how his medication management app is tackling the problem of poor adherence....

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