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focus groups

This page shows the latest focus groups news and features for those working in and with pharma, biotech and healthcare.

New digital methods for data collection such as online surveys, virtual focus groups.

Pharma Brand Planners' Blog (Part 3)

Some of the more notable strategic mix option names that come to mind are: With/Without Patient Education, Specialty Focus Only, Go Hell for Leather!, Value Focus, Digital Only, Superiority Shown…. ... You may also want to conduct some informal key
Taming the Monster

A primary driver for this, it says, is the increasing focus on ROMI, which it describes as an ‘efficiency metric’. ... Individual departments are set up to focus on specific stakeholder groups; for example, market access teams focus on payers,
Engagement strategies

The customer journey and aligning value-based content. Today, brand marketing to healthcare providers (HCPs) requires an approach designed to overcome a number of challenges: limited access, new customer groups, and ... a focus on patient outcomes.
The lost art of selling

And in case this sounds like the ravings of an out-of-touch forty-something let me share some actual quotes from real customers in focus groups I chaired for two ... Reps need to talk to me about managing specific groups of patients with their drugs as
Community research

The time and cost efficiencies of conducting traditional qualitative research via focus groups and in-depth interviews are dropping in comparison to the efficiencies possible through online qualitative techniques. . ... They are also beneficial for

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Taking a holistic approach to patient care

Patient advocacy. Patient advocacy groups (PAGs) and charities have always been good at acknowledging and addressing patients’ and carers’ experiences of managing their health. ... There are many effective ways of uncovering these insights (including
Case study: What we're made of

Having held a number of focus groups, we identified that while current marketing and messaging provided sympathy, it lacked empathy for key stakeholders. ... This approach was dramatically different from the competition – the focus was on educating
A snapshot of Healx

Healx’s unique combination of cutting-edge AI technology, drug discovery team expertise and focus on collaboration with patient groups is what really sets us up for success in this competitive ... field. These aspects, along with our focus on
Cooking up a co-creation feast – beyond vanilla

It isn’t just about bringing people together via focus groups or expert interviews, it’s about understanding how you select and weave methods together, using the best tool at the ... In the initial stages when you are gathering insights about the
Focusing on patient-centricity to build trust in pharma

While focus groups and advisory boards are fine, if our industry wishes to earn the public’s support we need to engage fully and authentically with patients and their families.

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3 ways to increase patient retention rates in clinical trials

Surveys, focus groups and social media listening are just three examples of how you can get the insights you need at every stage of your clinical study.
Attigo (part of the Mednet Group)

Patient and carer focus groups. Satellite symposium. National/international roadshows or standalone events. ... Delivering patient-centered solutions:. Engagement programmes. Focus groups. Unparalleled advocacy networks.
EPG Health

Marketing communications by EPG Health, including email and social media campaigns targeting our focus groups, meant we could help close the educational gap around this rare disease".
How to measure and maximise your patient recruitment spend ROI

Using actual health seekers as your test subjects, rather than random focus groups and respondents, is more beneficial as they’re better positioned to provide real insights you can use in
A letter from Branding Science CEO, Peter Cunningham

team workshop, web assisted in-depth interviews or cyber focus groups.

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Sales Director, Healthcare communications agency, London/ SE UK: Six figure salary

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Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...

AstraZeneca’s focus on diagnosing and managing chronic kidney disease: People living with chronic kidney disease are in urgent need of new and improved approaches to diagnosis and care...
Delphi Technique Virtual Co-creation: A Customer Story: How a client leveraged the Delphi technique to co-create a consensus statement and algorithm using virtual touchpoints....
Three ways AI will change healthcare in the next decade: Looking forward, there is no doubt that AI will continue to take centre stage in global healthcare initiatives...