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focus groups

This page shows the latest focus groups news and features for those working in and with pharma, biotech and healthcare.

How AI is transforming the way we collect market insights

How AI is transforming the way we collect market insights

New digital methods for data collection such as online surveys, virtual focus groups.

Latest news

  • Pharma Brand Planners' Blog (Part 3) Pharma Brand Planners' Blog (Part 3)

    Some of the more notable strategic mix option names that come to mind are: With/Without Patient Education, Specialty Focus Only, Go Hell for Leather!, Value Focus, Digital Only, Superiority Shown…. ... You may also want to conduct some informal key

  • Taming the Monster Taming the Monster

    A primary driver for this, it says, is the increasing focus on ROMI, which it describes as an ‘efficiency metric’. ... Individual departments are set up to focus on specific stakeholder groups; for example, market access teams focus on payers,

  • Engagement strategies Engagement strategies

    The customer journey and aligning value-based content. Today, brand marketing to healthcare providers (HCPs) requires an approach designed to overcome a number of challenges: limited access, new customer groups, and ... a focus on patient outcomes.

  • The lost art of selling The lost art of selling

    And in case this sounds like the ravings of an out-of-touch forty-something let me share some actual quotes from real customers in focus groups I chaired for two ... Reps need to talk to me about managing specific groups of patients with their drugs as

  • Community research Community research

    The time and cost efficiencies of conducting traditional qualitative research via focus groups and in-depth interviews are dropping in comparison to the efficiencies possible through online qualitative techniques. . ... They are also beneficial for

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Latest Intelligence

  • Case study: What we're made of Case study: What we're made of

    Having held a number of focus groups, we identified that while current marketing and messaging provided sympathy, it lacked empathy for key stakeholders. ... This approach was dramatically different from the competition – the focus was on educating

  • A snapshot of Healx A snapshot of Healx

    Healx’s unique combination of cutting-edge AI technology, drug discovery team expertise and focus on collaboration with patient groups is what really sets us up for success in this competitive ... field. These aspects, along with our focus on

  • Cooking up a co-creation feast – beyond vanilla Cooking up a co-creation feast – beyond vanilla

    It isn’t just about bringing people together via focus groups or expert interviews, it’s about understanding how you select and weave methods together, using the best tool at the ... In the initial stages when you are gathering insights about the

  • Focusing on patient-centricity to build trust in pharma Focusing on patient-centricity to build trust in pharma

    While focus groups and advisory boards are fine, if our industry wishes to earn the public’s support we need to engage fully and authentically with patients and their families.

  • The first, my last, my everything The first, my last, my everything

    Doing it well requires proper investment – you can’t just do secondary research or a handful of focus groups. ... Winning requires deep insight, deep focus and deep long-term commitment. It’s time for pharma to channel its inner Barry White.

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Approximately 0 fully matching, plus 24 partially matching documents found.

Latest from PMHub

  • Attigo (part of the Mednet Group) Attigo (part of the Mednet Group)

    Patient and carer focus groups. Satellite symposium. National/international roadshows or standalone events. ... Delivering patient-centered solutions:. Engagement programmes. Focus groups. Unparalleled advocacy networks.

  • EPG Health EPG Health

    Marketing communications by EPG Health, including email and social media campaigns targeting our focus groups, meant we could help close the educational gap around this rare disease".

  • How to measure and maximise your patient recruitment spend ROI How to measure and maximise your patient recruitment spend ROI

    Using actual health seekers as your test subjects, rather than random focus groups and respondents, is more beneficial as they’re better positioned to provide real insights you can use in

  • A letter from Branding Science CEO, Peter Cunningham

    team workshop, web assisted in-depth interviews or cyber focus groups.

  • WHITE PAPER: Patient nonadherence – the $637bn paradox WHITE PAPER: Patient nonadherence – the $637bn paradox

    However, where pharma and such groups meet, there will always be close scrutiny of the former’s motives. ... Adherence. to medication regimens and participation in dual-focus self-help groups. Psychiatr Serv 2002; 53:310–316.

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Approximately 1 fully matching, plus 28 partially matching documents found.

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