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focus groups

This page shows the latest focus groups news and features for those working in and with pharma, biotech and healthcare.

New digital methods for data collection such as online surveys, virtual focus groups.

Pharma Brand Planners' Blog (Part 3)

Some of the more notable strategic mix option names that come to mind are: With/Without Patient Education, Specialty Focus Only, Go Hell for Leather!, Value Focus, Digital Only, Superiority Shown…. ... You may also want to conduct some informal key
Taming the Monster

A primary driver for this, it says, is the increasing focus on ROMI, which it describes as an ‘efficiency metric’. ... Individual departments are set up to focus on specific stakeholder groups; for example, market access teams focus on payers,
Engagement strategies

The customer journey and aligning value-based content. Today, brand marketing to healthcare providers (HCPs) requires an approach designed to overcome a number of challenges: limited access, new customer groups, and ... a focus on patient outcomes.
The lost art of selling

And in case this sounds like the ravings of an out-of-touch forty-something let me share some actual quotes from real customers in focus groups I chaired for two ... Reps need to talk to me about managing specific groups of patients with their drugs as
Community research

The time and cost efficiencies of conducting traditional qualitative research via focus groups and in-depth interviews are dropping in comparison to the efficiencies possible through online qualitative techniques. . ... They are also beneficial for

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Mastering commercial launch excellence in a human-centric, hybrid world

It’s vital, therefore, to focus on three strategic priorities:. Equipped and empowered teams. ... Host regular, virtual focus groups via ThinkTank, ‘Ask me anything’ assemblies and monthly brand check-ins, as well as implement systems for rapid
The promise of precision medicine

It has a particular focus on previously understudied groups within the population, such as ethnic minorities, women and older individuals. ... Our hope is that more recently qualified doctors and clinician scientists, who have a clearer focus on the
Taking a holistic approach to patient care

Patient advocacy. Patient advocacy groups (PAGs) and charities have always been good at acknowledging and addressing patients’ and carers’ experiences of managing their health. ... There are many effective ways of uncovering these insights (including
Case study: What we're made of

Having held a number of focus groups, we identified that while current marketing and messaging provided sympathy, it lacked empathy for key stakeholders. ... This approach was dramatically different from the competition – the focus was on educating
A snapshot of Healx

Healx’s unique combination of cutting-edge AI technology, drug discovery team expertise and focus on collaboration with patient groups is what really sets us up for success in this competitive ... field. These aspects, along with our focus on

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Everything you need to know about patient groups and clinical trials

life. Whereas for others, their condition may have forced them out of work, meaning they potentially have more time to collaborate during focus groups or take part in clinical trials. ... Different groups can have a different focus on what they’re
We are looking for new talent! - Qual RM

Should seek to be a trained moderator. Conducts field work: interviews and focus groups.
Why you need to consider virtual patient insights

Many companies will gather patient insights through face-to-face contact, in scenarios like small focus groups. ... This has a simple remedy: go online. Patient groups form online support communities naturally.
3 ways to increase patient retention rates in clinical trials

Surveys, focus groups and social media listening are just three examples of how you can get the insights you need at every stage of your clinical study.
Mednet Group

Capabilities and expertise. KOL development. Advisory Boards. Patient and carer focus groups. ... Mednet Group's white paper with a focus on navigating the world of work is available online in aid of World Mental Health Day 2019.