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focus groups

This page shows the latest focus groups news and features for those working in and with pharma, biotech and healthcare.

How AI is transforming the way we collect market insights

How AI is transforming the way we collect market insights

New digital methods for data collection such as online surveys, virtual focus groups.

Latest news

  • Pharma Brand Planners' Blog (Part 3) Pharma Brand Planners' Blog (Part 3)

    Some of the more notable strategic mix option names that come to mind are: With/Without Patient Education, Specialty Focus Only, Go Hell for Leather!, Value Focus, Digital Only, Superiority Shown…. ... You may also want to conduct some informal key

  • Taming the Monster Taming the Monster

    A primary driver for this, it says, is the increasing focus on ROMI, which it describes as an ‘efficiency metric’. ... Individual departments are set up to focus on specific stakeholder groups; for example, market access teams focus on payers,

  • Engagement strategies Engagement strategies

    The customer journey and aligning value-based content. Today, brand marketing to healthcare providers (HCPs) requires an approach designed to overcome a number of challenges: limited access, new customer groups, and ... a focus on patient outcomes.

  • The lost art of selling The lost art of selling

    And in case this sounds like the ravings of an out-of-touch forty-something let me share some actual quotes from real customers in focus groups I chaired for two ... Reps need to talk to me about managing specific groups of patients with their drugs as

  • Community research Community research

    The time and cost efficiencies of conducting traditional qualitative research via focus groups and in-depth interviews are dropping in comparison to the efficiencies possible through online qualitative techniques. . ... They are also beneficial for

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Latest Intelligence

  • Mastering commercial launch excellence in a human-centric, hybrid world Mastering commercial launch excellence in a human-centric, hybrid world

    It’s vital, therefore, to focus on three strategic priorities:. Equipped and empowered teams. ... Host regular, virtual focus groups via ThinkTank, ‘Ask me anything’ assemblies and monthly brand check-ins, as well as implement systems for rapid

  • The promise of precision medicine The promise of precision medicine

    It has a particular focus on previously understudied groups within the population, such as ethnic minorities, women and older individuals. ... Our hope is that more recently qualified doctors and clinician scientists, who have a clearer focus on the

  • Taking a holistic approach to patient care Taking a holistic approach to patient care

    Patient advocacy. Patient advocacy groups (PAGs) and charities have always been good at acknowledging and addressing patients’ and carers’ experiences of managing their health. ... There are many effective ways of uncovering these insights (including

  • Case study: What we're made of Case study: What we're made of

    Having held a number of focus groups, we identified that while current marketing and messaging provided sympathy, it lacked empathy for key stakeholders. ... This approach was dramatically different from the competition – the focus was on educating

  • A snapshot of Healx A snapshot of Healx

    Healx’s unique combination of cutting-edge AI technology, drug discovery team expertise and focus on collaboration with patient groups is what really sets us up for success in this competitive ... field. These aspects, along with our focus on

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