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This page shows the latest forecasting news and features for those working in and with pharma, biotech and healthcare.

Analysts look beyond Keytruda in Merck’s future

Analysts look beyond Keytruda in Merck’s future

Right now, there seems to be little chance of that happening, with MSD forecasting almost a dozen new mid- and late-stage trial readouts this year aimed at extending Keytruda’s

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Latest from PMHub

  • Random42 honoured with Queen’s Award for Enterprise

    Over the course of its last two financial years, Random42 has grown its turnover by 35% and is forecasting an average annual growth rate of more than 20% over the next

  • Therapy Watch appoints new Associate Director

    Mark has 8 years’ experience in syndicated healthcare, and previously worked in the Market Prognosis team at IQVIA (IMS Health), where he led field work, analytics, forecasting and report writing for

  • Maria Eletskaya joins Cello Health Insight

    With 13 years of experience in quantitative research, her key areas of specialisation are based on complex methodologies, segmentation studies, conjoint analysis, understanding behavioural drivers and barriers, brand equity, and forecasting.  .

  • Forecasting in Forgotten Markets

    In this article, Anthony Woodhead, Business Development Manager for Black Swan Analysis, discusses the challenges facing innovators in markets like Dementia, which has attracted significant investment over time but has delivered very little success.

  • Forecasting in Dynamic Oncology Markets

    There are analogies with this adaptive approach, selecting from a portfolio of treatment options, to the ways in which Black Swan Analysis now approaches forecasting within dynamic markets.

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